Welcome to another Expert Insights discussion. Today we are joined by:

๐Ÿ”น Stephanie Smith โ€“ Founder and Digital Matriarch at Cogwheel Marketing
and
๐Ÿ”น Connor Vanderholm โ€“ CEO and Co-Founder of Topline Revenue

NB: Cogwheel Marketing and Topline Revenue are both Expert Partners with Revenue Hub

In our conversation, Stephanie and Connor look at a number of areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise ๐Ÿ˜‰

They look specifically at:

  • Target Segments and understanding competition per segment (02:45)
  • Packages (08:08)
  • OTA Strategy (14:30)
  • Package Parity (17:45)
  • Understanding demand that exists in the market (24:24)
  • Revenue and Marketing Swapping Roles (31:46)

Hope you enjoy it ๐Ÿคž๐Ÿ‘

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