Welcome to another Expert Insights discussion. Today we are joined by:
๐น Stephanie Smith โ Founder and Digital Matriarch at Cogwheel Marketing
and
๐น Connor Vanderholm โ CEO and Co-Founder of Topline Revenue
NB: Cogwheel Marketing and Topline Revenue are both Expert Partners with Revenue Hub
In our conversation, Stephanie and Connor look at a number of areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise ๐
They look specifically at:
- Target Segments and understanding competition per segment (02:45)
- Packages (08:08)
- OTA Strategy (14:30)
- Package Parity (17:45)
- Understanding demand that exists in the market (24:24)
- Revenue and Marketing Swapping Roles (31:46)
Hope you enjoy it ๐ค๐
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