Welcome to another Expert Insights discussion. Today we are joined by:
🔹 Stephanie Smith – Founder and Digital Matriarch at Cogwheel Marketing
and
🔹 Connor Vanderholm – CEO and Co-Founder of Topline Revenue
NB: Cogwheel Marketing and Topline Revenue are both Expert Partners with Revenue Hub
In our conversation, Stephanie and Connor look at a number of areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise 😉
They look specifically at:
- Target Segments and understanding competition per segment (02:45)
- Packages (08:08)
- OTA Strategy (14:30)
- Package Parity (17:45)
- Understanding demand that exists in the market (24:24)
- Revenue and Marketing Swapping Roles (31:46)
Hope you enjoy it 🤞👍
Subscribe to our weekly newsletter and stay up to date
👀 WATCH NEXT (A few of our other videos)
💢 Thoughts to Drive Hotel Direct Bookings Both Now and Future
https://youtu.be/1fqOGyQRcDU
💢 Why the Way Hotels Forecast is Wrong and Outdated
https://youtu.be/-cloAdKo7EA
💢 Hotel Technology: Fear of Change or Fear of Missing Out
https://youtu.be/xQcB_KjJI8s
💢 Thinking of Becoming a Revenue Management Consultant?
https://youtu.be/qxwcG73EccU
💢 Let Us Be Clear Revenue Managers Do Not Create Demand
https://youtu.be/TL7LFEBVw1M
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
