Pods & Vids

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world