Pods & Vids

thumbnail image for video discussion about marriott hotel system and reports to improve commercial impact

Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

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video thumbnail image coffee time chat about benchmarking

Hotel Benchmarking: Coffee Time Chat with Peter Brauer and Henrik Karlsson

As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that

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thumbnail image for discussion with topline about revenue managers and whether they are responsible for generating demand or not

Let Us Be Clear Revenue Managers Do Not Create Demand

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

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image of man with head in sand used on a thumbnail for a video with cogwheel marketing looking at the importance of a marketing audit

Marketing Audit: Not Exciting But Crucial To Your Budget

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

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get into more video thumbnail about meetings and events business to sell or not to sell

To Sell or Not Sell? Now That Is A Question!

We are posing the question to sell or not to sell, after the last 18 months why are we even asking that question, surely we just take the business?

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video image discussion around getting predictive and moving beyond Bi and forward looking data

Get Predictive: Moving Beyond BI and Forward Looking Data

In this discussion we consider how data analysis can go beyond business intelligence and forward looking data and explore predictive algorithms through AI

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topline video image rm and dos butt heads around hotel group business

Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary

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image of video discussing hotel marketing roi and roas with stephanie smith of cogwheel marketing

Why Hotel Marketing Needs to Move Beyond ROI and ROAS

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

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image for video with b+b discussing German hotel market update

German Hotel Market Update, Group Business and Changing Compsets

We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets

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thumbnail of video interview about hotel mindset is it more nokia or apple

The Hotel Mindset: Is It More Like Nokia or Apple?

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

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