Pods & Vids

Market Segmentation: Back To Basics As We Recover berner+becker youtube thumbnail

Market Segmentation: Back To Basics As We Recover

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

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Biggest Challenges Sales Team Face as Group Demand Returns (Part 2) ssp video thumbnail

Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

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Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1) ssp video thumbnail

Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1)

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

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Revenue Management Needs to Think Like Digital Marketing and Vice Versa userguest revenue hub video thumbnail

Revenue Management Needs to Think Like Digital Marketing and Vice Versa

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

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Hotel Sector Post Pandemic: More Financial Headwinds Ahead? Revenue Hub Article Thumbnail

Hotel Sector Post Pandemic: More Financial Headwinds Ahead?

We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

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RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

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Price Optimisation: The What, The Why and The How

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

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Is Hotel Revenue Making It to the Bank Revenue Hub YouTube Video Thumbnail

Is The Hotel Revenue You Generated Making it to The Bank?

We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve

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man holding a sparkler reflecting how independent hotels can strike a spark and blaze a trail with the commercial strategy role

Independent Hotels Can Blaze a Trail to The Commercial Strategy Role

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

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New Expert Partner: Userguest

Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world

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