parity

Rate parity is framed as a pricing policy. It is enforced as a contractual obligation. What it actually functions as, in the luxury segment, is a structural brake

Some of the biggest revenue mistakes aren’t pricing errors. They’re access errors. Rates might be right but if guests can’t book them revenue disappears

We break down what rate parity really means today, what has changed, and why hotels need to rethink how they protect their direct channel

Dynamic pricing and rate parity aren’t enemies. Best move? Keep public rates clean, monitor on metasearch and embrace closed-user incentives

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

One of the main causes of rate disparity occurs when OTAs and B2B partners, such as bed banks, resell your inventory to third-party platforms

Some worry that getting rid of rate parity will result in unpredictable pricing, with hotels constantly lowering prices to attract guests, leading to chaos