Why You Need Rate Parity in Your Hotel Pricing Strategy
Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs
Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
How to Avoid OTA Panic and Rate Parity Games
Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them
Price Parity Monitoring & Why Your Hotel Metasearch Needs It
While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool
Parity is Over: Define New Pricing Strategy with Booking and Expedia
Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs
How Your Conversion Rate Is Affected By Parity Performance
How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?
Bad Actor OTAs: How Hotels Can Protect Themselves
It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs
Parity Under Control? Are You Monitoring the Right Price Sources?
Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too
The Marriage of Revenue Management and Marketing
Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise
How Your Conversion Rate is Affected by Parity Performance
How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?