When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success
When you overcome rate disparity issues, you encourage guests to book direct, maintain control over your prices and the chance to capture more revenue
Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy
Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool
Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs
How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?