Price Parity Monitoring & Why Your Hotel Metasearch Needs It

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

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Parity is Over: Define New Pricing Strategy with Booking and Expedia

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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Bad Actor OTAs: How Hotels Can Protect Themselves

It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs

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Parity Under Control? Are You Monitoring the Right Price Sources?

Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too

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youtube thumbnail for a video discussion about marriage of revenue and marketing with stephanie at cogwheel marketing and connor at topline revenue

The Marriage of Revenue Management and Marketing

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

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How Your Conversion Rate is Affected by Parity Performance

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

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The Importance of Rate Parity for Hotel Websites

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

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If the Meerkats were fined £18m, what about the OTAs?

The competition watchdog, the CMA, fined (home of those TV meerkats) £17.9 million last week. What heinous offence had Sergei and his cuddly friends committed to warrant such a hefty financial […]

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How Hotel Revenue Managers are Preparing for Recovery

To measure how recovery is progressing, revenue managers often mentioned looking at increasing occupancy and pick-up outpacing cancellations

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