parity

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

When you overcome rate disparity issues, you encourage guests to book direct, maintain control over your prices and the chance to capture more revenue

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs