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The Most Important KPIs for Hotels in 2021
When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help
Hilton Digital Marketing Opportunities
Hilton has worked especially hard to combat OTA marketing funds and come up with programs to increase direct bookings for your individual hotel
Forward Looking Data: Lighting the Way Ahead or Just a Shiny Distraction?
In this video we ask what is Forward Looking Data and how far forward are we looking? Is it the Holy Grail or a just shiny new distraction?
Pay per Stay; Is it the Right Model for my Hotel?
In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign
Navigating Uncertainty: Meeting & Event Sales and Revenue Management
Today we are joined by: 🔹 Niki Van den Broeck – Manager of Business Development at Get Into MoRe In today’s video we discuss elements of a whitepaper Get Into […]
The Anatomy of a Successful Upsell Deal
Before you start optimising your deals, they need a solid foundation. Your upsell deal needs a bit of something for every type of guest
From Revenue Management to Revenue Survival to Revenue Strategy
It is accepted revenue management can stimulate or restrict demand way further up the funnel, because revenue managers can use available data
Easy Wins You Gain with Hotel Market Intelligence
The next step is graduating to more in-depth market analysis to help recognize demand drivers and monitor macro markets in your area
Why So Little Testing of Revenue Management Strategies in Hotels?
In today’s video we discuss with our 3 guests why there is so little testing of revenue management strategies in the hospitality industry
Protect Profitability With Your Digital Marketing Spend
The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing