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Digital Marketing: Evolution, Innovation, and Disruption in 2023
Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

What Hoteliers Need to Know From Google Travel Partner Summit
Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

13 Ways to Attract More Direct Bookings for Your Hotel
Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Machine Learning And Its Importance In Hotel Revenue Management
Let’s explore how exactly you can use machine learning to streamline and enhance your revenue management processes

Price Elasticity in the Hotel Industry: Affecting Factors and Tools
Price elasticity is a critical KPI for hoteliers. Understanding factors that affect it can help optimize pricing strategies and achieve higher profitability

What Hotels Should Know About Apple Business Connect
Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

OTA Visibility Boosters: The True Cost is More Than You Think
Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

5 Types Of Guest Expectations & How To Identify Them
Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

How Are Hoteliers Using TikTok to Drive Direct Revenue?
With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Re-Frame Room Price Value: What Attribute Based Selling Can Do
Something needs to be done to better showcase – and derive appropriate value from – our premium rooms. Attribute Based Selling (ABS) holds the answer