featured

7 Ways for Hotels to Capture Profitable Group Business
Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Your Forecast Is Wrong – But Not for the Reason You Think
Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)
In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

Unlock the Summer Surge: Hotel Campaigns That Convert
With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

AI Agents and Metasearch Future: What GMs Need to Know
AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

How to Use ChatGPT to Create Guest Journeys and Save Time
By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

The Invisible Guest: How Dark Social Impacts Hotel Marketing
Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on Competitor Keywords: Is It Worth It?
Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return