Thumbnail for video discussion The Future of Hotel Commercial Teams: It's Time to Evolve and Fly with HotelIQ

The Future of Hotel Commercial Teams: It’s Time to Evolve and Fly

The  hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount

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silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel

7 Ways to Get Seasonal on Your Hotel’s Direct Channel

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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view out of car with satnav reflecting how hotels can drive profitability with precision by utilsing ai and the pivotal role it can play in revenue management

Driving Profitability with Precision: AI’s Pivotal Role in Revenue Management

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

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video thumbnail image of a discussion with cogwheel marketing about the need for hotel sales to think more like marketing if they are to drive topline revenue

To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

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arrow in the wild pointing a direction of travel much like the need for a hotelier survival guide outlining the steps to profitable investment

A Hotelier’s Survival Guide: Steps to Profitable Investment

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

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man holding his head in his hands possibly reflecting a failure in hotel digital marketing strategy to drive hotel bookings

Hotel Bookings: Transform Digital Marketing Failure Into Success

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

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5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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space man above the earth reflecting evolving world of travel and the role technology has played

Technology and Tourism: A Journey Through the Centuries

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

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european union flags reflecting the driving force between the digital markets act DMA

Digital Markets Act (DMA), What Does This Mean For Your Hotel?

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

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