featured

The Future of Hotel Commercial Teams: It’s Time to Evolve and Fly
The hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount

7 Ways to Get Seasonal on Your Hotel’s Direct Channel
Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management
We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

Driving Profitability with Precision: AI’s Pivotal Role in Revenue Management
The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

A Hotelier’s Survival Guide: Steps to Profitable Investment
Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

Hotel Bookings: Transform Digital Marketing Failure Into Success
By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

Growth Beyond Rates: 5 Creative Revenue Management Strategies
By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

Technology and Tourism: A Journey Through the Centuries
If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

Digital Markets Act (DMA), What Does This Mean For Your Hotel?
The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution