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Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

As the hospitality sector eagerly gears up to open their doors and welcome guests once again, how you can make the best out of upselling for your hotel

These are some basic ways to get a feeling for Continuous Pricing concepts but only by embracing the four elements can you expect the best results

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism