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two people reviewing hotel performance kpis

The Most Important KPIs for Hotels in 2021

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

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hilton hotel marketing

Hilton Digital Marketing Opportunities

Hilton has worked especially hard to combat OTA marketing funds and come up with programs to increase direct bookings for your individual hotel

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Forward Looking Data: Lighting the Way Ahead or Just a Shiny Distraction?

In this video we ask what is Forward Looking Data and how far forward are we looking? Is it the Holy Grail or a just shiny new distraction?

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google pay per stay is a new option to help global hotels as they rebound

Pay per Stay; Is it the Right Model for my Hotel?

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

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Navigating Uncertainty: Meeting & Event Sales and Revenue Management

Navigating Uncertainty: Meeting & Event Sales and Revenue Management

Today we are joined by: 🔹 Niki Van den Broeck – Manager of Business Development at Get Into MoRe In today’s video we discuss elements of a whitepaper Get Into […]

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wooden floor with word upsell spelt out like a hotel upselling offers

The Anatomy of a Successful Upsell Deal

Before you start optimising your deals, they need a solid foundation. Your upsell deal needs a bit of something for every type of guest

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hotel revenue management evolving to strategy is like adding pieces to a jigsaw puzzle

From Revenue Management to Revenue Survival to Revenue Strategy

It is accepted revenue management can stimulate or restrict demand way further up the funnel, because revenue managers can use available data

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telescope by the seafront increasing market visibility

Easy Wins You Gain with Hotel Market Intelligence

The next step is graduating to more in-depth market analysis to help recognize demand drivers and monitor macro markets in your area

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Why So Little Testing of Revenue Management Strategies in Hotels?

In today’s video we discuss with our 3 guests why there is so little testing of revenue management strategies in the hospitality industry

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stacks of coins reflecting the need to protect profit with your digital marketing

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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