How to Retarget Your Audience for Hoteliers
Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity. There are different ways you can retarget your prospects online.
PODCAST: How to Choose and Implement a New PMS (Ep 6 of 6)
We are continuing our 6 part series on How to Choose a New PMS with the final episode. Over the course of the 6 episodes we explore the following: What […]
8 Tips to Reduce Last Minute Hotel Cancellations and No Shows
Things come up. Circumstances change. Plans get disrupted. But is that the only reason why your guests might not show up at the last moment? NB: This is an article […]
10 Ways to Engage Your Followers on Instagram
Instagram is not only popular among the millennial, but is also a go-to platform for influencers, travelers, bloggers, online bookers, backpackers, social media lovers, et al., and thus being active on this channel can be hugely advantageous. NB: […]
Booking.com change tactics – again! The threat continues…
Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]
Is Metasearch Advertising Worth It?
When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]
To Forecast Demand You Need to Assume a Certain Price Path
The forecasting of “unconstrained demand” has been at the front and centre of revenue management in the last 30 years. NB: This is an article from Pace Unconstrained demand is […]
Tools and Strategies for a Perfect Analysis of Competitors
This article is part 1 and looks at how to identify your competitive set and apply the right activities to achieve a better market position and greater profits, while at […]
Alternative Accommodation and Food Choices Will Impact Your Hotel Revenue
Customers are already making choices based on a desire to have an ‘alternative product’ and the days when your options will have an effect on your revenue strategy are right around the corner
RFP Season Almost Upon Us: What Threats to Our Corporate Business?
The traditional RFP season is almost upon us and whilst contracting can happen at any time, we are all used to the manic few weeks that is ‘RFP season’.
