cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption

Digital Marketing: Evolution, Innovation, and Disruption in 2023

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

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What Hoteliers Need to Know From Google Travel Partner Summit

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

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the words online booking on a computer keyboard reflecting importance to hotels of driving direct bookings trough their own website and digital marketing efforts

13 Ways to Attract More Direct Bookings for Your Hotel

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

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rms hotel travel tech mindset and importance of machine learning to hotel revenue management

Machine Learning And Its Importance In Hotel Revenue Management

Let’s explore how exactly you can use machine learning to streamline and enhance your revenue management processes

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rocks balanced on each other reflecting the importance of price elasticity within the hotel sector and the drive to balance price and demand

Price Elasticity in the Hotel Industry: Affecting Factors and Tools

Price elasticity is a critical KPI for hoteliers. Understanding factors that affect it can help optimize pricing strategies and achieve higher profitability

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images from apple business connect reflecting an alternative to google maps and offering advantages to hotels

What Hotels Should Know About Apple Business Connect

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

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broken piggy bank reflecting the true cost of ota visibility boosters

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

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man in hotel pool looking out of city skyline reflecting positive impact of hotels identifying guest expectations to deliver strong feedback, reviews and reputation

5 Types Of Guest Expectations & How To Identify Them

Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

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person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue

How Are Hoteliers Using TikTok to Drive Direct Revenue?

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

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Hand sketching Value Price puzzle concept reflecting how attribute based selling can help guests understand value of premium hotel rooms beyond just the price

Re-Frame Room Price Value: What Attribute Based Selling Can Do

Something needs to be done to better showcase – and derive appropriate value from – our premium rooms. Attribute Based Selling (ABS) holds the answer

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