Google Travel Is Worth $100Bn – Even More Than Priceline
There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would…
Ancillary Revenue Survey Shows $44.6Bn Revenue Boost for Airlines
“Wealth is largely the result of habit,” German-American businessman John Jacob Astor once said. With ancillary revenue of $44.6 billion, it’s clear the airlines included in the 2017 edition of…
Top 10 Tips for Successful Hotel Revenue Management
Independent and boutique hotels have the opportunity to capitalise on traveller appetite for unique experiences. Big hotel chains simply can’t compete on this front. NB: This ia an article by…
We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much…
Is This Group Business Good Revenue Business?
Back in my revenue management days I frequently heard the following when it came to group business discussions: NB: This is an article by Blake Madril, Revenue Technology Strategist at…
Facebook Travel Summit: Adapting to the Speed of People
With one of our largest clients being in the travel space, iProspect was invited to attend Facebook’s Travel Summit this week in their NYC office. The event, “Journeys Happen Here”,…
8 Ways to Mobilize Influencers to Promote Your Hotel Brand
In today’s digital world, advocates and influencers represent a cost-effective and powerful way to spread the word about your hotel, hotel group and brand. In this most recent blog post,…
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past…
Ways to Improve Guest Experience and Generate More Revenue
Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make…
Big Data Revolution in Tourism: Utilisation Thorough Analysis
What real and tangible advantages does Big Data brings for tourism? What are the business opportunities offered by this technology? As a first consequence, digital transformation and technological advances can…