In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]
When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter ago, then there is no […]
The Facebook catalog is one of the few constants when it comes to mastering Facebook marketing for hotels. NB: This is an article from Cendyn The catalog is a reusable […]
Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]
Today customer experiences represent a holistic approach through a growth mindset that connects systems, data, and teams to create a seamless and personalized customer experience from one hotel brand’s reference point to […]
Does your hotel or property suffer from high occupancy on the weekends but low demand during the week? NB: This is an article from gcommerce Maybe this only happens during […]
One of the most challenging parts of being a Meeting & Events/MICE/Conference & Banqueting professional is having to take strategic decisions today for far future periods. NB: This is an […]
New hotels face an uphill battle, struggling to go from zero to 60 mph upon opening with little to no brand awareness to help fuel the engine. NB: This is […]
Optimizing the distribution mix is important at all times for any hotel business wishing to operate in high revenue margins; but when a hotel is operating at near to maximum […]
