Guests as Influencers: How to Reach Out About Positive Feedback

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

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Marketing Budgeting for 2022

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

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Booking Window Shorter and ‘Necessary Travel’ Guidelines Stricter

Shifting trends in business travel include a shorter hotel booking window, more solo trips and, in some cases, a younger demographic

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How Can You Increase Your Hotel’s Midweek Stays?

We saw healthy August bookings, but with summer over, the autumn and winter months can be slightly more difficult to approach when it comes to midweek stays

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Business Travel Continues Slow Recovery

Despite continuing to report an overall willingness and optimism for the return to business travel, business travel industry sentiment continues to waver

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How to Handle Guest Compliments and Complaints Using Social Media

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

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Use These US Holiday Insights to Prepare Your Marketing Strategies

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

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#FOMO and an Impending Cookie-less Future

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

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How COVID19 Impacts Airline Flight Scheduling

Before the pandemic airlines changed flights relatively little in the six months before the flight date. We see the opposite happening now.

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Rebooting Customer Experience to Bring Back The Magic of Travel

As travel volumes are returning in many parts of the world, customer experience is emerging as the challenge of the recovery

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