Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

A games room helps your hotel stand out. It’s a point of difference in a competitive market and adds tangible value to the guest experience

Read on to discover actionable strategies to make the most of the spring travel boom and maximize your direct channel impact

Considering both pricing and review scores, a Hotel can enhance its value proposition. Aiming for better reviews to while maintain competitive pricing

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns