Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing…
More Chinese are traveling, and the more affluent travelers are taking it a step further by booking trips on mobile more frequently. This class of Chinese traveler is not only…
Webster’s Dictionary defines ‘generation’ in various ways. One definition is…”all of the people born and living at about the same time, regarded collectively”. Another is…”a group of people of similar…
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to…
Getting guests to fill in post-stay guest surveys is not always easy. People have email overload, and often have little spare time for anything that is not urgent. NB: This…
Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and…
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch…
The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging…
Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional.…
They say money makes the world go round. And as long as there’s money out there to be made, there will always be people travelling for work. As someone in…