Summary Global Hotel Performance Q2 2017 (STR)
Asia Pacific The hotel industry in the Asia Pacific region reported positive results in the three key performance metrics during the second quarter of 2017, according to data from STR. U.S.…
TechTrends: Top trends in hotel distribution
One of the most globally talked about topics is the changing hotel distribution landscape and the impact on hotels. This article looks at current trends in distribution, considering the past…
Revenue and cost strategies for boutiques, independents
With many moving parts and no brand systems or guidance to assist, it is essential to a hotel’s revenue success to invest in the right tools, most of which will…
OTAs and Hotels: Friend or Foe?
The relationship between online travel agencies (OTA) and hotels exists along a spectrum ranging from that of cooperation to one of acrimony. The tenor of interactions has historically shifted over…
Predictive Analytics for Hotels: Look to the Future for Big Results
Until recently, hotel owners and managers have been limited to using historical data to predict future performance. Hoteliers have depended on occupancy as the gold standard for revenue generation. NB:…
Strength in Global Economy Means Higher Travel Pricing in 2018
According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth…
When Are Highest Value Leads Generated on Google Hotel Ads?
When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better…
Why Should Guests Pick You? Your Hotel Value Proposition
The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online…
Revenue Metrics Are Evolving: Average Room Rate Becomes Two for One
The previous methods of ADR (Average Daily Rate) calculations are not good enough any longer. In the fast-paced world of the hotel industry the ecosystem of distribution channels and methods…
Do keywords still matter in SEO for hotels?
In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at…