Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market
The ripple effect of incentives leads to long-term benefits to your hotel, including repeat guests, increased direct bookings and brand advocacy
In the age of data proliferation and value transparency, it is imperative hotels utilize their reputation performance to enhance pricing capabilities to realize new revenue opportunities and drive rate
The year ended on a strong note for hotels, represented by a fourth consecutive month of y-o-y profit growth on a per available room basis. GOPPAR soared in the month, finishing 9.8% above
Unfortunately, cancellations aren’t going anywhere – take comfort in the fact that cancellation rates from direct bookings are generally much lower than on other platforms!
No matter how hard you try, negative reviews are inevitable. From a lumpy pillow to a disappointing dinner, it is common for guests to share their story, tag brands on social media, naming and shaming
2019 ended on a sour note for UK hotels. December marked the third consecutive month of y-o-y profit per available room decrease, as GOPPAR was down 0.9%
Hotel websites can be inert online catalogues. There is no true interaction with the potential guest, consequently leaving them to do all the hard work and sifting through information