Achieving group and meetings revenue targets can make or break your property’s annual performance. But most hotel group sales departments lack consistent, effective marketing support and are forced to generate…
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. NB: This is an article from eTourism Here are 7 simple but powerfully effective methods to improve…
As a distribution manager, does rate parity fall into your “very hard to deal with” basket? If it does, you’re not alone. NB: This is an article from OTA Insight…
Сuѕtоmеr rеvіеwѕ аrе а dоublе еdgеd ѕwоrd fоr аnу rерutаblе hоtеl еѕtаblіѕhmеnt, уеt mоrе аnd mоrе hоtеlіеrѕ аrе еnсоurаgіng thеіr guеѕtѕ tо vоісе thеіr оріnіоnѕ оnlіnе. Whу іѕ thаt? NB:…
By focusing a revenue management strategy around Best Available Rate (BAR), hoteliers are successfully pushing the average rate charged per room by more accurately leveraging the all-powerful supply vs. demand…
With the dawn of the upcoming low season in some destinations across Central Europe, hoteliers and their revenue managers are looking for ways to capture more demand and fill their…
It’s hard to believe, but the holidays are almost upon us. While that might mean it is time to think about gifts and holiday meals, fall also starts the planning…
Improving your online presence can take time. But it doesn’t have to. In this post, we look at how paid advertising strategies like PPC, display advertising and paid social media…
The central reservation system (CRS) that hotels know today dates back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative.…
Increasing direct bookings – every hotelier’s goal in order to save commissions from OTAs. Online travel agencies have certainly changed the travel industry. NB: This is an article from Trust…