Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

If you’re building a strategy to maximise your hotel restaurant’s profitability, you need to understand the revenue performance of your restaurant currently

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

Across industries, marketers and business owners find themselves ruminating over the same question – is loyalty dead?

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

Switching up your welcome emails to acknowledge and reward repeat guests is an essential way to boost loyalty and delight guests