The Third-Party Cookie Is Crumbling – Now What?

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

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person looking at google map for travel directions which could provide an advertising route for a hotel

Map Advertisements: Should Hotels be Using Them?

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

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different colour casino poker chips reflecting different hotel distribution channels and technology needs

How to Build the Ultimate Distribution Technology Strategy for a Casino Resort

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

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5 Steps to Effective Restaurant Revenue Management

If you’re building a strategy to maximise your hotel restaurant’s profitability, you need to understand the revenue performance of your restaurant currently

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graphs which could reflect different pricing amongst a hotel's competitors

Are You Pricing Based On Your Competitor’s Actual Rates?

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

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What Can Small Hotels Do to Succeed in the Hospitality Industry?

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

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Loyalty Shouldn’t Be Lackluster: Reimagine and Reinvigorate

Across industries, marketers and business owners find themselves ruminating over the same question – is loyalty dead?

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A Quick Guide to Online Distribution for Independent Hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

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How to Boost Hotel Bookings With Your Booking Engine Data

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

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Automate Repeat Guest Welcome Letters via Email Marketing

Switching up your welcome emails to acknowledge and reward repeat guests is an essential way to boost loyalty and delight guests

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