Why Your Hotel Needs Social Media Listening
Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need…
Hotel Live Chat Instant Gratification Wins Every Time
There’s a lot of debate about the best way to handle the huge influx of guest messages happening through private message and live chat platforms. Should we be using more…
You Need to be Aware of The Facebook Path to Purchase at Your B&B
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This…
Communication Techniques to Enhance The Guest Experience
Hotels are frequently told how the latest tech tool will improve the guest experience. A lot of these gadgets have real value, but arguably, the easiest and cheapest way to…
How Hotel GMs Can Generate Profits Above Owners Expectations
The economic collapse of nearly ten years ago brought not only havoc to the hospitality industry, but also created a new type of hotel owner: the activist owner. These owners…
How do Instagram’s New Features Compare to Facebook for Hotels?
As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook,…
How Can Guest Feedback Increase MICE Business
Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it,…
Should every hotel invest in book direct campaigns?
If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is…
Incentivize Guests to Book Directly: Offer Value-Adds That Cost Nothing
Today, I’m going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. NB:…
Does your hotel need a loyalty program? Six points to consider
Loyalty programs have become a standard for many hotel brands. But if you are a smaller establishment, or you don’t have a hotel rewards programme in place, you may be…