one girl telling the truth to another girl in much the same way this article tells the truth about Google Performance Max (PMax)

Truth About Performance Max (PMax) and What Google Isn’t Telling You

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

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lego character in the shape of a rocket reflecting need for hotels to boost direct bookings

Want to Skyrocket Weekday Hotel Bookings?

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

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person sitting near an old piece of technology reflecting how hotel revenue management has evolved and needs the rms to evolve too

The Legacy RMS Needs to Evolve. Here’s What it Should Look Like

Your legacy RMS may have served you well in the past, but the old systems aren’t sophisticated enough to keep your hotel competitive

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The Ever Evolving Roles and Marketing and Revenue Management

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

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How to Effectively Use Hotel Email Marketing in 2024

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy

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The Value of Structured Guest Data in Enhancing Hotel Operations

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

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The Strategic Advantage of a Unified Guest Profile in Your PMS

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

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5 Hotel Digital Marketing Strategies to Boost Direct Bookings

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

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B2B Hotel Marketing Strategies for Building Brand Loyalty

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

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No One Has the Right Incentive to Drive Direct Bookings

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

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