Hotel Supply and Demand: How to Maximise Room Revenue
The law of supply and demand is one of the most basic, and also one of the most important, microeconomic principles. NB: This is an article from NetAffinity The relationship…
Why not list your hotel on Airbnb?
Ever since Barry Manilow’s drummer, David Rozenblatt, convinced Airbnb to start renting out whole properties in 2010, it has been technically possible for a hotel to be listed on the…
How to boost your hotel TripAdvisor rating with these effective ideas
A generally accepted and followed rule is that the higher your hotel ranks on TripAdvisor, the more bookings you will get. This is because the positive social proof from peers…
Booking.com lists more homes than Airbnb and AI is rocking
Travel giant Booking.com says with 5 million “reported listings” it now tops Airbnb’s reported 4.5 million. Booking.com also says the number of homes, apartments, and places it lists is 27…
When should hoteliers take part in new OTA or metasearch schemes?
Hoteliers have been reacting to the official rollout of TripAdvisor’s Sponsored Placements, with some gladly welcoming the new slots – and with others, like one hotelier we spoke to, accusing…
#Awesome: 6 Hotel Tips for Twitter
These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of…
Talent and technology go hand-in-hand in contact centers
Technology is transforming the way organizations interact with customers—but even the most promising digital tools still work best when paired with skilled humans. High-tech solutions like blockchain and automation will…
7 metrics to track to maximise your hotel revenue
You already know it’s important to implement strategies, track and analyse data, and tweak your approach to build revenue for your hotel. But where is the right place to start?…
How Hotels Can Use Facebook Throughout the Purchase Funnel
Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. NB: This is an…
Is the Price Comparison on your Website Really Adding Value?
Thinking of placing a price comparison on your hotel website? We look at the unexpected Do’s and Don’ts of the price comparison. The advent of the internet has simultaneously democratised…