The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly
Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life
One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO
In the hospitality industry, AI is expected to cause a massive paradigm shift with a promise to enhance hotel reputation, drive revenue and elevate the customer experience to the next level
A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion
Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests
Chances are that most properties impacted by Coronavirus will have already put measures in place to curb costs. Here are some other Revenue Strategies to consider
Airbnb gained popularity due to lower pricing and demand for “authentic” experiences. However, after adding occupancy taxes and guest service fee, Airbnbs are not always cheaper than hotels.