How to Budget for Hotel Digital Marketing in 2019
With the return of budget season, the uneasy feeling of making decisions regarding hotel marketing budgets begins to aggravate hoteliers. The time and energy available to efficiently go through all…
Use Hotel CRM to Engage With Your Most Valuable Guests
Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. NB: This is an article by Nicki…
Leveraging the Power of Your Hotel CRS To Improve Direct Booking
Direct bookings are the “Holy Grail” for every single hotelier around the globe. Often elusive, direct bookings have a significant impact on a property’s financial performance but leave hoteliers waging…
Yield Management: Offensive and Defensive Strategy
Many markets in the U.S. have experienced substantial increases in inventory, with some recording year-over-year supply increases of 5.0% or more. Thus far, occupancy levels have generally remained strong, as…
Revenue Management – Why Automation Rocks
I write this article as the founder of revenue management system, Right Revenue. However, I promise this is not some veiled attempt at promoting our system. It is however a…
What Your Hotel SEO Audit Should Tell You
Every good SEO strategy should feature regular audits of your website. In this post we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into…
Hotel Marketer’s Sweet Funnel Cake
Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers…
The Fundamental Problem with Hotel Group Revenue Management
“The meetings and events industry is thriving,” says Issa Jouaneh, senior VP and GM of American Express Meetings & Events. Companies are recognizing that meetings engender growth within their organizations.…
Mastering the PMS/CRS Integration to Maximize Distribution
In today’s ultra-competitive hotel market, hoteliers know that fully-functioning distribution channels are key. Yet many of them are still having trouble getting the most out of their channels. The root…
5 Significant Ways to Increase Direct Bookings
Direct communication is at the centre of personalising your approach to customer retention. In order for your guest to value your business over your competitors, they need to view your…