The Rise of Data Regulation & The Impact on Hotel Marketing
The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly
5 Powerful Luxury Hotel Digital Strategies You May Be Missing
Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life
What’s The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO
One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO
Overbooking: The Good, The Bad, And The Ugly
Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location
State of AI in Hospitality, Business Travel and OTAs
In the hospitality industry, AI is expected to cause a massive paradigm shift with a promise to enhance hotel reputation, drive revenue and elevate the customer experience to the next level
50 Tips and Tricks to Turn Website Visitors into Hotel Guests
A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion
Mismanaging Your Social Channels Could Be Hurting Your Hotel
Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests
6 SEO Tips for Hoteliers
There is no instant fix for SEO and your Google rankings, and neither is this an exhaustive list. To maintain your SEO and ranking in Google, or to improve it, will require regular and consistent effort
Operating Revenue, Expenses and Human Capital in Uncertain Times
Chances are that most properties impacted by Coronavirus will have already put measures in place to curb costs. Here are some other Revenue Strategies to consider
Greater Restrictions on Airbnb Shift Marketplace Dynamics
Airbnb gained popularity due to lower pricing and demand for “authentic” experiences. However, after adding occupancy taxes and guest service fee, Airbnbs are not always cheaper than hotels.
