AI Adoption Is Moving Faster Than Security Controls, Increasing Risk

When AI agents aren’t controlled, they represent a new scale of risk for your property; they have systematized using your plain-text credentials

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When Revenue Asked Marketing To Stop Renting Hotel Guests

Revenue and Marketing had not had a conversation about when to reach new domestic travelers relative to forward occupancy and rate strategy

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How Hotels Are Maximizing Ancillary Revenue for Total Profit

Non-room revenue is becoming a critical growth lever, particularly as hotels look to offset rising operational costs and fluctuating demand

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image for Revenue Hub article outlining their Expert Partners Hotel Success Stories during March and April 2026

Hotel Success Stories: Expert Partners March & April 2026

Here is the round up of Hotel Success Stories from our Expert Partners during March and April 2026

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image for Revenue Hub article about Expert Partner Hotel Technology Updates March & April 2026

Hotel Technology Updates: Expert Partners March & April 2026

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during March and April 2026. You can either scroll through […]

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person with a camera illustrating the importance for hotels to move beyond just a photoshoot and develop a content strategy

From Shoot to Strategy: Hotel Content That Actually Works

Your current content tells a story. It shows what your audience responds to, what performs well, and where the gaps are

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quiet airport terminal reflecting the impact of short haul european flights being cancelled and how this could affect hotels

How Will Cuts to Short-Haul European Flights Impact Hotels?

When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:

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sign post saying fact or myth posing the question to hoteliers why are your direct bookings not growing

The Real Reason Your Direct Bookings Are Not Growing

It’s a combination of decisions, habits, and assumptions that are working against direct bookings every single day in ways that are entirely fixable

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cake with a candle which could be a birthday celebration reflecting the impact for hotel revenue of adopting SMERF bookings which can include groups coming together for birthday milestones

Why Do SMERF Groups Matter For Independent Hotel Revenue

If you’re running an independent hotel, you already know how brutal the slow season can feel. That’s exactly where the SMERF market earns its keep

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Where Guest Engagement and Tech Meet For Boutique Hotels

So how can a boutique hotel combine technology and personalised service to engage the guest and meet their expectations?

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