Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

Hotel managers who already have BI software should be challenged to think more creatively about its use and ability to drive property revenue

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

Hotels can adopt a ‘best of both worlds’ approach, which sees traditional loyalty programs and new-age, instant reward programs working together seamlessly

Without accurate and timely financial information your business is not going to be as profitable as it could be. Full stop, period, exclamation point

Europe’s hotels are now back to pre-pandemic profit levels. With GOPPAR hitting €95.28 in June 2022, slightly higher than the same month in 2019

Hotels will need to become more competitive to their own listings on OTAs, and like OTAs, find ways how to break rate parity

The spike in mobile searches is here to stay. We look at some of the common causes of low conversion rates and solutions to help you improve them