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Search Generative Experience and Potential Impact for Hotels
He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience
Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic
We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around
Booking: The Gatekeeper That Won’t Let Go – What Can You Do!
Hotels should take advantage of recent developments by demanding compliance from Booking on price and guest data transparency
Metasearch Funnel in Detail: Free Booking Links and Data Sources
There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”
Proven Strategies to Attract More Guests and Boost Bookings
In the race to attract new hotel guests, it’s essential not to forget previous guests. They are crucial for any hotel marketing and operational strategy
Are OTAs Like Priceline a Suitable Channel for Independent Hotels?
Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy
The Role of Hotel Metasearch in Travel Marketing
Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success
Website Turning Guests Away? 5 Mistakes That Hurt Conversions
Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions
5 Reasons to Add an Attractions Module to Your Hotel Website
An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay
Maximize Profit: Selecting the Right Hotel Channel Manager
While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider