Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.
This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.
How can I get more bookings and more revenue? This is the question that every hotelier should regularly ask themselves to keep their business thriving!
The OTAs have dominated the direct booking space for years. But now, hotels have almost caught up. Last year, the hotel industry captured 49% of direct bookings.
Online reviews from regular people (well, the legit ones anyway), are typically uninfluenced by external factors and give a genuine, ‘real’ insight into the quality of the property.
Metasearch engines are built to keep in mind the limited marketing and technical knowledge of busy hoteliers. It is vital to invest time and effort to monitor and optimize metasearch campaigns.
Small details that are easily overlooked can be turned into solid strategies of encouraging direct bookings – if you have the necessary insights. This is what we are going to explore in this article.
While chains have money and marketing power, smaller properties struggle to find time to complete day-to-day tasks, let alone create personalised guest experiences.
The short-term rental market gives consumers an option, but it will not replace hotels. There’s plenty hotels can do to level the playing field with Airbnb and regain their competitive position.
Delivering a frictionless user experience with convenience, simplicity, and transparency is at the core of a successful book direct strategy for any hotel website.