5 Significant Ways to Increase Direct Bookings
Direct communication is at the centre of personalising your approach to customer retention. In order for your guest to value your business over your competitors, they need to view your…
How Google Latest Experiments with Metasearch Could Impact Hotels
Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel…
How Facebook and Google Are Changing the Travel Industry
Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are…
Why Average Joe Should Never Use an OTA. And Why He Will Never Stop Using Them!
With two large shortcomings I can’t see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency. NB:…
5 Online Booking Pitfalls and How To Avoid Them
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a while back…
The Evolution Of Online Travel Distribution & Its Impact On Hotels
It’s easy to forget that we didn’t always complete bookings via the internet. Before the advent of online check-in and price comparison sites, airline tickets and hotel reservations usually involved…
13 Features Every Hotel Web Booking Engine Must Have
Online hotel booking systems have redefined the hotel industry space. Not only have they made hotel reservations easier for guests, they have also made hotels more accessible to guests, regardless…
Hotels Fight Back on OTAs Dominance of Online Guest Bookings
Online travel agents offer a convenient revenue stream but, as hotels are discovering, at a cost – that guests are ignoring direct bookings in favour of the hotel that appears…
Is The Price Right When Comparing Different Reservation Channels
The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone…
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News.…