Online

Metasearch in Hospitality: an Overview of Hotel Search Engines

We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership

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5 Things Hoteliers Need to Know About OTA Travelers

Here, we look at five takeaways from the research that hoteliers should keep in mind about OTA travelers as properties reopen their doors

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crm audiences insight score priorityq podcast discussion thumbnail with robert schimmel

The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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Booking.com Have Expanded Their Genius Loyalty Programme

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

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Six Ways You Can Boost Revenue During the Pre-Stay Phase

During the pre-stay phase, you can already start creating great experiences and boost revenue while guests are looking, booking, and preparing their stay

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Using Cognitive Bias to Win in the “Messy Middle”

The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time

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Five Things to Know about Google Analytics 4

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

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Social Listening in the Hotel Industry

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

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Will Hotel Direct Bookings Kill OTAs for Good?

Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the two major channels, Booking and Expedia?

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The Latest Hotel Website Trends and Tips

To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings

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