How to Market Your Hotel on Twitter
Twitter is a top platform to engage with travelers online. As people look for immediate help and suggestions, it is a key platform for real-time engagement with customers and prospective guests
Optimizing the Guest Journey for Direct Bookings Pt 2: During and Post Stay
Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.
Top Booking Engine Hacks for Revenue Managers
Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.
How to Optimise Your Most Profitable Channel and Book More Guests Direct
Many hoteliers prioritise a direct booking strategy year after year, scoffing at any suggestion online travel agent-led distribution could be beneficial, especially for new hotels.
10 Ways to Improve Your Hotel’s Click Through Rate
Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential…
Optimizing the Guest Journey for Direct Bookings Pt 1: Pre-Stay
OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?
How to Influence Hotel Guests With a Multi-Channel Approach
No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.
10 Ways to Increase Direct Hotel Bookings and Pay Less Commission
OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.
Google My Business for Hotels: 9 Ways to Optimize Your Listing
Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers
Analysis of Google’s Room Booking Module and Its Impact on Direct Sales
We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.