Online

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

It’s impossible to predict how this decision by Google will actually affect performance in the long run. Maybe we’ll see a boost for Responsive Search Ads

When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes