The 3 Online Booking Pitfalls Costing You Revenue
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to…
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch…
The Rising Role of Airbnb as a Distribution Channel
The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging…
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked…
A Hotelier’s Guide to Responding to Online Reviews
Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That…
Spice Up Hotel Social Engagement With These Competition Ideas
Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to…
6 Ways To Leverage Your Hotel’s Instagram Account
Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests…
10 Smart Hotel Marketing Strategies to Increase Bookings
There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find…
Optimize Your Hotel Website for Conversion
Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer…
What Does TripAdvisor Move To Social Mean For Hoteliers?
If you’ve been living under a rock this past week or two you might have just missed TripAdvisor’s unveiling of its new site and mobile experience. The debut of Travel…