The Importance of Mobile Bookings in Hospitality
Travel and hospitality brands are shifting their marketing strategies to match their target guests and be a part of the mobile search game to secure their online presence. “92% of…
Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to…
Rising Guest Acquisition Costs & the Value of Direct Booking
Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from…
Analysing Googles New Booking Engine For Hotels And Vacation Rentals
Most travel booking engines are likely to be well aware of Google’s push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen…
7 Tips to Reduce Booking Abandonment on Your Hotel Website
From redesigning your website to rolling out new marketing campaigns, you spend plenty of resources boosting online traffic. And you should—your property’s website is your store-front to the world. NB:…
Are Google Timer Ads Worth Your Time?
It can be all too easy to get yourself into a marketing rut using the same ad formats over and over, but we love playing around with different formats for…
Steps You Should Take to Improve Your Venue’s Local SEO Rankings
Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first…
How Google Reviews Is Crushing TripAdvisor
An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels,…
5 Crucial Steps to Finding Your Right (and Real) Hotel Influencer
We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception,…
These 6 Analytics Anomalies Give Hotels Stress
We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are…