How Important Are Google Reviews?

Online reviews from regular people (well, the legit ones anyway), are typically uninfluenced by external factors and give a genuine, ‘real’ insight into the quality of the property.

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What Airbnb Can Teach The Hotel Industry

The short-term rental market gives consumers an option, but it will not replace hotels. There’s plenty hotels can do to level the playing field with Airbnb and regain their competitive position.

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