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Hotel Reopening Strategies to Engage with Guests Online

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

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OTA Trends And What They Mean For Your Hotel (May)

OTAs are revising ad spend and seeing impression share and click fluctuations. With April and May in the rearview, the crisis has impacted each OTA

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The Hotelier’s Action Plan for a Post Lockdown World

Now is the time to re-build your strategy with a clean slate. We have lockdown reached ground zero, now we must move upward

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How You Can Claim the Upturn from OTAs in 10 Steps

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

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Don’t Hand the Upturn to OTAs

Hotels handed power to the OTAs once before. Resetting the distribution relationship to a fairer balance is within each hotel’s grasp

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What are Google Property Promotion Ads and How do They Work?

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

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Interpreting Recovery Signs for Covid-19

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

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7 Hotel Marketing Strategies to Help You Succeed in 2020

Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can utilize to encourage direct bookings

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Capturing Travel Agent GDS Bookings in Challenging Times

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

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Crisis Recovery: Boosting Natural Search Traffic

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

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