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graphic layout of a hotel website design having listened to users to enhance the experience

7 Design Trends to Convert Travelers on Your Website

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

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Mastering Hotel OTAs: 8 Ways to Overcome Pain Points

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

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How Google and Meta Could Disrupt Travel Discovery with AI

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

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person clicking a keyboard in youtube thumbnail image for userguest discussion about turning website lookers into hotel bookers

Top Tips to Help Convert Website Lookers into Hotel Bookers

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

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whatsapp app on mobile phone

Why WhatsApp for Hotels is a Guest Communication Game Changer

Let’s break down why WhatsApp is the MVP in hotel guest communications. We’re talking engagement through the roof – far surpassing old-school email

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5 Ways Hotels Can Use Generative AI To Improve Their Direct Channel

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

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empty hammock on a beach reflecting the need to conquer the high season with strong direct booking strategies

Conquering High Season: Direct Booking Strategies Hotels Need

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

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OTA and Direct Booking: Finding the Right Balance

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

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How to Deliver a Frictionless Guest Experience at Six Key Stages

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

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a winner holding a cup and a loser looking sad reflecting the impact of the recent EU Digital Markets Act - DMA - and the impact on hotel bookings

Who Are The Winners and Losers of Google’s DMA Implementation?

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

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