Online

For hotels, that first impression carries enormous weight as the website visitor is deciding whether the experience you’re selling is worth their time and money

For the hotel industry, SEO is less about traffic and more about intent. You’re not trying to go viral, you’re trying to capture demand when it exists

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

To attract the right guests, you need to make sure your unique story gets heard. That is where creative content marketing for boutique hotels comes in

Website analytics shows how demand forms before a booking happens and helps explain why guests behave the way they do

OTAs are not your marketing partners. They are competitors for the guest relationship. They capture email, own the loyalty data, and retarget your guests

The unintended consequences we’re seeing now are a direct result of decisions made without fully understanding the complexity of hotel distribution

Guests have always compared options before booking. The difference is that technology has made the process dramatically easier

The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility

The role of the website as an interface will be threatened as it faces increasing competition from conversational channels that operate outside a browser