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Building Your Hotel’s Digital Presence with Google My Business

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

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Getting the Most Out of Google Hotel Ads: The Top 15 Check-List

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

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Ski Destinations See Recovery Faster Than All Lodging Verticals

Data continues to show booking lead times are shortening but travellers are spending more time researching potential destinations and lodging

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Automating Guest Communication? Chatbots Just The Tip Of The Iceberg!

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

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Wake Up! Your Post-Booking Conversion Rate is Costing You Money

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

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Changes to BERT and Google Search Results: How you can prepare

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

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Your Hotel Revise and Prepare Level 5 Checklist

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

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Metasearch PPS or PPC – Which Is Right For Me?

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

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Why Data Is No Longer Just For The Revenue Team

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

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telescope by the seafront increasing visibility

Effective Tools to Increase Visibility When Using Booking

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

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