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He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Hotels should take advantage of recent developments by demanding compliance from Booking on price and guest data transparency

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

In the race to attract new hotel guests, it’s essential not to forget previous guests. They are crucial for any hotel marketing and operational strategy

Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy

Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay

While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider