revenue
The Recurring Revenue Model Hotels Keep Ignoring
What if your most valuable guest never booked a room? It sounds counterintuitive. Hotels sell rooms. That is the core of the business. But in 2026, some of the most […]
The First Revenue Management System with Proprietary AI is Born
Lybra Tech, an international company of the Zucchetti Group that develops software for the hospitality industry and one of our Expert Partners, announces Zenit, the new AI of Lybra Assistant: […]
The Cost of Waiting Too Long to Bring in a Revenue Consultant
The most dangerous thing about delayed revenue management intervention is that the losses don’t appear anywhere obvious
The Mid-Year Marketing Review Every Hotel Team Should Do
This is the moment to step back and ask a simple question: Is your marketing actually driving revenue, or just activity?
Google Has Turned Hotel Pricing Into a Waiting Game!
With its latest update to Google Hotels, Google introduced hotel-level price tracking, a feature that allows travellers to receive alerts when prices drop
The Four Drivers of Revenue Management in the Future
The revenue management challenge is complex: How can I identify demand earlier, how can I increase visibility, how can I make my offerings more relevant
Guests Do Not Want your Random Offers
When every guest receives the same offers, hotels inevitably create a barrier between what they are trying to upsell and what guests actually value
How Airline Dynamic Packaging Helps Improve Margin and Yield
Dynamic packaging can generate 3 to 5x higher cart value than flight-only bookings. That level changes how airlines can think about the transaction
1 Forecast 3 Horizons: Coordinating Demand Across Hotels
The strategic horizon shows you which hotels’ demand years are shaping up soft and which are shaping up strong, side by side
Mobile Only Pricing: What It Means And How Hotels Can Use It
Mobile only pricing on most OTAs applies specifically to app users, not to guests browsing the OTA’s website on a mobile browser
