revenue

If you are one of those who views measuring feedback as too much effort, let’s take a deep dive into the benefits of measuring and analysing guest feedback

Ask most hotel sales reps what they like least about their job and cold outreach is usually near the top. It feels awkward and the rejection adds up fast

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package

Even if your bar is not instaworthy, that is no reason to discount its revenue potential. Here’s how to curate an experience that keeps guests returning

New data suggests the next major opportunity for hotel revenue may lie somewhere else entirely – after check-in

The psychology behind hotel upselling is straightforward. A guest who has already made a booking decision is past the hardest part of the sales process

The theory is clean: align your pricing, standardize your decision-making, and let the strategy run. The reality?

Rate parity is framed as a pricing policy. It is enforced as a contractual obligation. What it actually functions as, in the luxury segment, is a structural brake

Some of the biggest revenue mistakes aren’t pricing errors. They’re access errors. Rates might be right but if guests can’t book them revenue disappears