A Strategic and Actionable Wedding Venue Marketing Guide For Hoteliers
You have a stellar hotel with potential for even more wedding business, but it is not generating the kind of wedding bookings you know it should. You are in luck…
How to Use Local Events to Win New Customers
Location-based businesses like hotels, restaurants, banks, or retail stores are built around communities. NB: This is an article from Milestone Events happening in your community, whether they be large or…
How to Choose the Best Bidding System for Your Hotel?
If you want to follow every single recommendations on how to do your job properly as a Hotel Manager, you might just get overwhelmed by the colossal amount of work…
Rev Up Your Revenue Productivity Engine
I have long touted the benefits of a customer-centric revenue strategy, and this is amplified by the need for a revenue productivity engine that delivers results. NB: This is an…
Key Tools to Include in Your Group Sales Toolkit
Group business is growing. According to American Express, group hotel rates increased globally 2.8 percent on average over 2017, with North America seeing the greatest increase, rising 3.5 percent. And…
The Newest Iteration of Rate Management
Being flexible with rate management allows hoteliers to think in creative ways that can make hotels more money. The newest iteration of revenue management; understanding the total value of the…
Hotstats Hotels Performance: MENA, Europe, UK and US (October 2018)
MIDDLE EAST & AFRICA Waning revenues and rising costs have conspired to hobble profit per room at hotels in the Middle East & North Africa, as GOPPAR in the region…
How Important Is Strategic Management Accounting to Hotel Managers?
While hotels have long used traditional management accounting practices, their use of contemporary strategic management accounting (SMA) techniques has not been as widespread. As researchers, this intrigued us because studies…
5 Ways Casino Hotels Transform Big Data into Big Revenues
Two decades ago, only two states had legal gambling in the United States. Today, those statistics have flipped. Now, it’s only Hawaii and Utah that have bans on all forms…
Increase ADR and Drive Revenue by Optimizing Room Type Differentials
One of the easiest ways for hotels to raise ADR and drive revenue without actually raising rates is by segmenting the property’s different rooms and accurately pricing them to encourage…