revenue

The main reason why outbound sales strategies matter for is simple: cold, hard cash. Simple practices can put more dollars straight into your hotel

Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

By integrating last minute deals into your strategy, you’ll be better positioned to capture bookings from a significant portion of the market

When used effectively in negotiations, rack rates can help hotels avoid price-driven competition and instead focus discussions on value

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

A dynamic pricing strategy seems simple as a first pass but as with all things, once you dig deeper, it can have repercussions for all parts of your hotel

Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability

Personalizing the creative and offers on your website will further help your offer stand out and drive more bookings as well as ancillary spend

If you’re a hotelier that believes in Attribute Based Selling but doesn’t see what they can do today to prepare for the change, we have a recommendation

One of the main causes of rate disparity occurs when OTAs and B2B partners, such as bed banks, resell your inventory to third-party platforms