revenue

Hotel Demand Forecasting And Why It Is So Important

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

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stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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5  Common Room Pricing Mistakes Independent Hotels Make

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

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How Independent Hotels Can Cater to Solo Travelers

Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them

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How to Attract Travelers and Grow Direct Bookings

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

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How to Outsmart Seasonality and Win the Off-Peak Game

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

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image for 3+3+3 discussion about revenue management in the hotel industry

3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

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person with head in hands looking frustrated possibly a revenue manager trying to solve the dilemma in revenue management as to whether group or transient business is better

Group or Transient? Solving the Dilemma in Revenue Management

Group revenue management can make a big difference to your hotel’s profitability. But the key is not to rely on just gut feel and guesswork

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man trying to navigate a path through question marks in the way hotels need to better understand why their pickup curve does not curve anymore

Why Your Pickup Curve Doesn’t Curve Anymore

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

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Attachments are Out: Hotel Sales Should Switch to Embedded Links

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

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