revenue

Every hotel has hours – morning, midday, evening. It’s about recognizing the asset you’ve built has more earning potential than the overnight model alone

Marketing and revenue often operate in parallel rather than in sync and that disconnect has a direct impact on conversions and profitability

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue

Rooms revenue management has moved from instinct to algorithms but revenue streams haven’t evolved at the same pace: Meetings & events (M&E) is one of them

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Here are five peak-season revenue strategies to consider, along with practical tips andtools to take your hotel performance to the next level

Hotels are realising activity alone doesn’t equal growth. Strategy does. The focus now? Performance-driven marketing that aligns with revenue and operations

A forecast graded with the wrong scoreboard is worse than no forecast. It punishes the team that changes the future but rewards the team that documents it

This is not to say operational leaders do not care or do not try. It is simply that they have fallen victim to the mystification of hotel sales

Revenue is visible. Profit is harder. And the gap between the two is where asset managers either earn their seat at the table or not