hotels

Why Guest Reviews Matter More Than Ever in 2025

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

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The Best Facebook Ads For Hotels

We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed

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Hotels + OTAs: Love-Hate Relationship That Needs to Change

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

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digital marketing phrases with SEO front and centre illustrating the hotel seo scam

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

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the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

How To Set Your Spring 2025 Pricing Strategy Today

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

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Revenue Management Trends Shaping the Hotel Industry in 2025

We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment

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people celebrating a holiday with fireworks and champagne maybe as a result of a hotel holiday marketing campaign used to boost bookings

10 Ready-to-Use Holiday Campaigns to Boost Bookings

With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

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email icon an a mobile phone reflecting the value of hotel email marketing if you engage new ideas and these high converting strategies

Hotel Email Marketing: Tips, Ideas and High Converting Strategies

Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

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heart made up of data showing the importance of developing strategies to leverage first party data to drive direct hotel bookings

Why is First-Party Data Key to Increasing Direct Bookings in 2025

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

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Social Media Trends for Hotels in 2025

Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends

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