hotels
Why Guest Reviews Matter More Than Ever in 2025
With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking
The Best Facebook Ads For Hotels
We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed
Hotels + OTAs: Love-Hate Relationship That Needs to Change
Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

How To Set Your Spring 2025 Pricing Strategy Today
Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

Revenue Management Trends Shaping the Hotel Industry in 2025
We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment

10 Ready-to-Use Holiday Campaigns to Boost Bookings
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

Hotel Email Marketing: Tips, Ideas and High Converting Strategies
Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience
Social Media Trends for Hotels in 2025
Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends