What Your Hotel SEO Audit Should Tell You
Every good SEO strategy should feature regular audits of your website. In this post we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into…
Hotel Marketer’s Sweet Funnel Cake
Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers…
The Fundamental Problem with Hotel Group Revenue Management
“The meetings and events industry is thriving,” says Issa Jouaneh, senior VP and GM of American Express Meetings & Events. Companies are recognizing that meetings engender growth within their organizations.…
Mastering the PMS/CRS Integration to Maximize Distribution
In today’s ultra-competitive hotel market, hoteliers know that fully-functioning distribution channels are key. Yet many of them are still having trouble getting the most out of their channels. The root…
5 Significant Ways to Increase Direct Bookings
Direct communication is at the centre of personalising your approach to customer retention. In order for your guest to value your business over your competitors, they need to view your…
Facebook Replaces Reviews With Recommendations Feature
Recently, Facebook announced that it would slowly be rolling out several updates and improvements to its business Pages’ features. It’s obvious that Facebook continues to optimize for mobile experience as…
Why It’s Time For Travel Marketers to Rethink Loyalty
Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood…
Why Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers?…
How Google Latest Experiments with Metasearch Could Impact Hotels
Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel…
Maximise Your Hotel Packages and Profits
We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers?…