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Hotel Digital Marketing Performance: Defining Success in The New Market

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

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hotel employee and guest engagement with modern hotel automation technology

Where is Real Innovation in Hotels Happening? Digital Guest Engagement

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

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Your Guide to Increasing Local Guests Bookings

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

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Driving Occupancy by Segment During Changing Times

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy

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London skyline great advert for hoteliers and seeing large increase in hotel website conversion rates

London Sees 40% Uplift in Hotel Website Conversion Rates

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

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cake layers like different hotel distribution channels

6 Steps to build an effective distribution strategy

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

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Business Travel Demise Could Have Far-Reaching Consequences

Business travelers subsidized other travel, to some degree, so as they disappear, airlines are figuring out how to cut costs

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Revenue Management Helps Stave off Discounts During Covid-19 Crisis

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

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Why Entity Based SEO is the One Strategy You Need to Implement

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

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Those Increased Direct Bookings? They Won’t Keep Coming Without Effort

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?

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