hotels

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

Business travelers subsidized other travel, to some degree, so as they disappear, airlines are figuring out how to cut costs

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?