These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels
Across industries, marketers and business owners find themselves ruminating over the same question – is loyalty dead?
These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter
It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly
Switching up your welcome emails to acknowledge and reward repeat guests is an essential way to boost loyalty and delight guests
Be careful not to confuse personalisation with customisation. Both concepts follow the same goal but customisation empowers guests to do this on their own