hotels

Atomize “Who are We?” – In conversation with Alexander Edström
In this discussion we talk about how a chance conversation between one of the founders and a hotelier led to the idea to build Atomize
Update on Brazil: Leisure vs. Corporate destinations
It is critical for hotels in the corporate destinations of Brazil to track various segments of demand and be prepared when the tide turns in their favor
Understanding The Top Challenges Of Luxury Hotel Marketing
Understanding the key factors of a luxury hotel experience are important for hotel management and marketing teams. Value is not created by services alone
How to Attract Families to Your Hotel
Families are taking many things into account when they travel this summer. What travel looks like and what travellers look for in a hotel has shifted
How Berlin’s Hotels are Fighting to Survive in the COVID Lockdown
One in three hotels is currently closed, others have only a handful of guests. Hotels are fighting for a future – even if no one knows when that might be
Google ‘Passage Ranking’: Expected to Impact 7% of Search Queries
In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S
Cancellation Policies for Direct Bookings Versus Booking.com
Over the next months your aim is to retain the few clients you have. Every effort should be made to prevent cancellations and encourage direct booking
How To Do a Hotel Break-Even Analysis
The aim of a hotel break-even analysis is to identify the number of sales, in unit or monetary value, for which the total costs equal the total revenue
How 2021 Travel is Shaping Up and a 2020 Look Back
By layering data pieces, we see a better picture of travel behavior. We share some of the changes we saw in 2020 and some trends we’re seeing as 2021 starts
How to Strengthen Your Hotels Search Engine Optimisation (SEO)
When it comes to hotel SEO, it is often the small details that can improve your positioning. And after all, you’ve got to start somewhere, right?