hotels

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Atomize “Who are We?” – In conversation with Alexander Edström

In this discussion we talk about how a chance conversation between one of the founders and a hotelier led to the idea to build Atomize

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Update on Brazil: Leisure vs. Corporate destinations

It is critical for hotels in the corporate destinations of Brazil to track various segments of demand and be prepared when the tide turns in their favor

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Understanding The Top Challenges Of Luxury Hotel Marketing

Understanding the key factors of a luxury hotel experience are important for hotel management and marketing teams. Value is not created by services alone

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How to Attract Families to Your Hotel

Families are taking many things into account when they travel this summer. What travel looks like and what travellers look for in a hotel has shifted

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How Berlin’s Hotels are Fighting to Survive in the COVID Lockdown

One in three hotels is currently closed, others have only a handful of guests. Hotels are fighting for a future – even if no one knows when that might be

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Google ‘Passage Ranking’: Expected to Impact 7% of Search Queries

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

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Cancellation Policies for Direct Bookings Versus Booking.com

Over the next months your aim is to retain the few clients you have. Every effort should be made to prevent cancellations and encourage direct booking

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How To Do a Hotel Break-Even Analysis

The aim of a hotel break-even analysis is to identify the number of sales, in unit or monetary value, for which the total costs equal the total revenue

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How 2021 Travel is Shaping Up and a 2020 Look Back

By layering data pieces, we see a better picture of travel behavior. We share some of the changes we saw in 2020 and some trends we’re seeing as 2021 starts

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How to Strengthen Your Hotels Search Engine Optimisation (SEO)

When it comes to hotel SEO, it is often the small details that can improve your positioning. And after all, you’ve got to start somewhere, right?

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