Digital Marketing Checklist for Coronavirus
Many of you have seen event cancellations or travelers looking to cancel/re-book their stays. We’ve compiled a digital marketing checklist to ensure you have a list of items to review
Google Updates: SEO, Local, User Experience Changes Feb & March
Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience
How Facebook Ads Could Help Your Hotel During COVID-19
Whether travelers are scrolling through Facebook to distract themselves from quarantine or to escape the anxiety of uncertain times, people are looking for ways to connect online
The Covid-19 Effect: Hotel Search Impact on U.S. Metro Areas
We believe some US metros may be approaching a “floor” in terms of demand based on declines in hotel search traffic beginning to flatten after the CDC and US govt advised size limitations
Managing Hotel Reservations During the Pandemic
When it comes to reservations management during the pandemic, hoteliers can use their PMS to implement strategies to help manage cancellations, availability and customer communications
Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?
If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern
Hotel Local Listings Best Practices During A Global Crisis
With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. NB: This is an article from Fuel Travel […]
Gift Cards, Staycations and Advanced Plans: Customer Engagement for Recovery
Similarly to targeting customers looking to stay in the future, you can target potential guests now with the option to buy gift credit or vouchers for your hotel, restaurant or spa which can be used later.
Guest Reviews – Spotlight On A Downward Trajectory
We investigated the state of reviews in some of the most affected European countries, Italy and Germany, as well as the recent situation in the U.S., to see how each is currently developing
Managing Your Hotel’s Social Media Presence During the Crisis
This advice isn’t limited to dealing with social media during this crisis, you should always place the concerns of your customers at the forefront of your mind whenever posting on social media.
