hotels

Anatomy of a High-Converting Website to Increase Conversions

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

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6 Ways OTAs Think Differently

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

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Why Chasing Occupancy Is Killing Your Hotel Profit

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

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Are Personalized Prices the Future for the Hotel Industry?

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

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The AI Advantage: Hoteliers ROI of an AI First Mindset

The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional

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All Talk or Reclaiming Control? EU’s Legal Battles Against Booking

With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny

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Hotel Demand Forecasting And Why It Is So Important

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

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youtube thumbnail image for a discussion with Diego Varela at mirai about AI Agents and the Future of Metasearch and What GMs Need to Know

AI Agents and Metasearch Future: What GMs Need to Know

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

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bookboost image for article about how to use ChatGPT to Create guest journeys and save time

How to Use ChatGPT to Create Guest Journeys and Save Time

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

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person holding ear with social media icons reflecting impact on hotel marketing of dark social and the invisible guest

The Invisible Guest: How Dark Social Impacts Hotel Marketing

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

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