hotels
Anatomy of a High-Converting Website to Increase Conversions
A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency
6 Ways OTAs Think Differently
OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship
Why Chasing Occupancy Is Killing Your Hotel Profit
It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest
Are Personalized Prices the Future for the Hotel Industry?
Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?
The AI Advantage: Hoteliers ROI of an AI First Mindset
The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional
All Talk or Reclaiming Control? EU’s Legal Battles Against Booking
With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny
Hotel Demand Forecasting And Why It Is So Important
We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

AI Agents and Metasearch Future: What GMs Need to Know
AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

How to Use ChatGPT to Create Guest Journeys and Save Time
By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

The Invisible Guest: How Dark Social Impacts Hotel Marketing
Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups