otas

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

Hotel distribution is a multifaceted domain which presents significant opportunities for growth and revenue optimisation and remains underutilised

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

Adopting dynamic pricing in your hotel, involves a strategic approach to price setting, inventory management, and online visibility on OTAs

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager