otas

two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

How to Disintermediate from OTAs: 4 Basic Strategies

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

Read more

10 Ways Hotels Can Increase Direct Bookings

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings

Read more

money under a jigsaw piece reflecting why it might be useful to include OTAs in a hotel revenue management strategy

Why Include OTAs in Your Hotel Revenue Management Strategy?

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

Read more

Stop OTAs Holding You Hostage: Reclaim Direct Bookings and Profit

No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line

Read more

First Booking Through an OTA? The Next One Should be Yours

While an OTA may own the first booking, you have an opportunity to take control of the next one by integrating a mobile app into the guest experience

Read more

openai operator on a laptop reflecting the possible demise of traditional search for a hotel website

Is OpenAI Operator the Death of Traditional Hotel Website Search?

Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

Read more

Using Incentives to Boost Direct Bookings

There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions

Read more

Hotels + OTAs: Love-Hate Relationship That Needs to Change

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

Read more

mirai image How AI is Reshaping the Hospitality Digital Marketing Industry

How AI is Reshaping the Hospitality Digital Marketing Industry

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

Read more

pixelated finger clicking on a button saying hotel reflecting the importance of winning strategies to increase direct bookings and checkmate otas

Checkmate OTAs: 5 Strategies to Increase Direct Bookings

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

Read more