otas

Digital Markets Act (DMA), What Does This Mean For Your Hotel?
The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

Mastering the Art of OTA Relationships: Practices for Revenue Growth
We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!
Why Customer Acquisition Costs (CAC) Matter for Hotels
Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel
OTAs or Hotel Direct Bookings: How to Optimize for ROI
We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

The Impact of OTAs on Hotel Revenue Management
We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment
How to Use Hotel Data to Drive Revenue
Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests

Hotels Must Offer Something Competing Digital Intermediaries Cannot
Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer
Trapped in Commoditization: How Hotels Can Charge Premium Rate
Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels
Your Relationship With OTAs Doesn’t Have to be Toxic
OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship