european union flags reflecting the driving force between the digital markets act DMA

Digital Markets Act (DMA), What Does This Mean For Your Hotel?

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

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two angry tortoises reflecting tension in the relationship between a hotel and ota

Mastering the Art of OTA Relationships: Practices for Revenue Growth

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

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Why Customer Acquisition Costs (CAC) Matter for Hotels

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

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OTAs or Hotel Direct Bookings: How to Optimize for ROI

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

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booking.com name in neon lights

Booking.com: Once Again the OTA Wins and You Lose

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

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person on a laptop making a hotel bookings either via otas or direct on the hotel website

The Impact of OTAs on Hotel Revenue Management

We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment

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How to Use Hotel Data to Drive Revenue

Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests

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person with arms open in joy reflecting how hotels must offer guests something digital intermediaries cannot to gain back primacy in travel planning

Hotels Must Offer Something Competing Digital Intermediaries Cannot

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

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Trapped in Commoditization: How Hotels Can Charge Premium Rate

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels

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Your Relationship With OTAs Doesn’t Have to be Toxic

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

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