otas

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth

Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing