otas

The Small Hotel Guide to Finding the Right OTA and Ranking Highly

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

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cogwheel article image for hotel marketing platforms comparing expedia travel ads and koddi

Expedia Travel Ads vs Koddi: Hotel Marketing Platform Comparison

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

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Is Blockchain a True Solution to OTA Challenge or a Silver Bullet Hope?

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

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tripadvisor on a mobile phone

Tripadvisor Plus New Reward Model, Everything You Need to Know

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

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Optimise Your Hotel’s Room Inventory Management For Better Occupancy

Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place

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Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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Tips For Identifying and Attracting The Right Hotel Customer

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

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mirai article image detect hotel direct sales opportunities

How to Improve Your Hotel Distribution, Direct Sales and Your Results.

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

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Google Hotel Ads: 3 Tips to Help Increase Your Revenue

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

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Hotel Bookings – What is the Guest’s Decision Making Process?

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

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