otas

smaller man standing by feet of much larger man showing disparity in size between otas and hotels

A Simple Way to Beat the OTAs

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

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broken piggy bank reflecting how much revenue hotels could be losing if the are not controlling their prices and letting other channels sell cheaper

How Much Are You Losing By Not Controlling Your Hotel Price

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

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How to Avoid OTA Panic and Rate Parity Games

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

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There is No Single “Magic” Distribution Channel

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

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blocks being stacked in the same way hotels should build an optimal ota mix in a dynamic distribution environment

How to Build Optimal OTA Mix in a Dynamic Distribution Environment

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

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Why Delivering Best Hotel Guest Experience Should Be Priority

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

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empty hotel room reflecting importance for hotels to pursue a diverse distribution strategy which may include bed banks

Understanding the Role of Bed Banks in Hotel Distribution

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

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hotel digital marketing 101 episode 1 video thumbnail mirai recording

You Might Have Built It, But Will They Book? Digital Marketing 101

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

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Five Ways Hoteliers Can Boost Their Metasearch Performance

Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape

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Price Parity Monitoring & Why Your Hotel Metasearch Needs It

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

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