otas

A Quick Guide to Online Distribution for Independent Hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

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OTAs Spending Big to Lure Travelers This Summer

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

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Bad Actor OTAs: How Hotels Can Protect Themselves

It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs

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Truth Behind Parity Performance Affecting Conversion Rate

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%

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hotel breakfast layout can be appealing to guests when booking and can drive revenue and profit

The Hidden Profit Potential of the Hotel Breakfast

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

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Rate Parity and Flexible Rates No Longer Enough to Drive Direct Booking

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

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Positive Signs Emerge for Europe’s Hotel Industry

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer

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Direct Booking: Photos and Videos Now More Important Than Reviews

Most hotel marketers will agree that in today’s fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. NB: This is an […]

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microsoft bing hotel price ads mirai article image

Bing Hotel Price Ads, a New Showcase for Your Direct Sales

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

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two people tugging on money reflecting the desire of hotels to reduce commission paid to otas

Why Are We Still Allowing The OTAs To Gain The Upper Hand?

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

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