otas

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line

While an OTA may own the first booking, you have an opportunity to take control of the next one by integrating a mobile app into the guest experience

Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position