otas

booking.com name what will be the impact on hotels of the recent eu designation as a gatekeeper

Booking Designated “Gatekeeper”; a New Era for European Hotels

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

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OTA and Direct Booking: Finding the Right Balance

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

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a winner holding a cup and a loser looking sad reflecting the impact of the recent EU Digital Markets Act - DMA - and the impact on hotel bookings

Who Are The Winners and Losers of Google’s DMA Implementation?

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

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computer and dots showing hotel room distribution across the globe

Measuring Distribution Costs and Managing Channels

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

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hotel breakfast layout can be appealing to guests when booking and can drive revenue and profit

The Hidden Profit Potential of the Hotel Breakfast

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

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The Battle for Direct Bookings

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

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When to Choose OTAs Over Hotel Direct Reservations

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

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The Most Profitable Marketing Channels for Hotels

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

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20 Hotel Sales Strategies to Effectively Increase Revenue

By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth

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book now on a mobile phone reflecting the importance of booking apps to independent hotels

Best Hotel Booking Apps for Independent Hotels

Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays

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