OTA

OTA Trends And What They Mean For Your Hotel (May)

OTAs are revising ad spend and seeing impression share and click fluctuations. With April and May in the rearview, the crisis has impacted each OTA

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offices or hotels connected by technology

If You’re Hoping for a Bounce Back Later, Focus on Your Hotel Technology.

Setting up or restarting technology you may have paused can be an ordeal. Start now and be ready from Day 0 to make the most “rush hour demand”

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man standing at feet of a large pair of legs depicting how hotels feel smaller that otas

OTAs Have Been Killing our Business, Now is The Time to Fix That.

This is a unique time when we can encourage direct business and absolutely drive to lessen your reliance on the OTAs and to build on your direct campaign

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How You Can Claim the Upturn from OTAs in 10 Steps

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

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Don’t Hand the Upturn to OTAs

Hotels handed power to the OTAs once before. Resetting the distribution relationship to a fairer balance is within each hotel’s grasp

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Expedia, Booking and Google, Will be Weaker Post Crisis

Already Expedia has said that it will lay off 3,000 employees, and even after securing $4 billion from bonds, Booking’s Glenn Fogel has told employees to expect layoffs in the coming months

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How to Make the Most of Your Hotel’s OTA Profile

There’s no getting away from it – if you mention the acronym ‘OTA’ to most hoteliers, they’ll either wince, roll their eyes or suggest the conversation heads elsewhere. NB: This […]

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Should I Consider Resuming my Google Ads and Meta Campaigns?

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

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What OTAs Are Doing: 4 Key Crisis Takeaways For Hotels & Resorts

OTAs are still active and changing their paid media strategies as the COVID-19 crisis develops, taking huge advantage of the shopping from home consumers – and you should be too

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OTAs on Recovery Path – How to Prepare for a Post COVID-19 Traveler

While we wait for the world to slowly shift to a new “normal”, here are a few predictions and how OTAs and other third-parties can anticipate them in the most beneficial way

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