The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*
A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing
Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings
Booking.com, Agoda and Traveloka continue to hold the top three positions, bringing in the highest revenue for partner hotels
We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical
The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution
We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!