otas

cleaning a sign saying clean up your hotel attributes on 3rd party sites

Update Covid-19 Hotel Attributes on 3rd Party Websites

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

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The Future of OTAs: What to Expect From New Adaptive Strategies

OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?

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Hotel Marketing & Distribution: Something New or Same Old, Same Old?

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution

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Is Metasearch Advertising Worth It?

Metasearch Advertising: Should I Invest Hotel Marketing Budget?

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

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UK Hoteliers Rethink Relationships with ‘Silent’ OTAs

Sources said OTAs share a responsibility for the industry’s recovery after making a great deal of money selling hotel rooms they never owned

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Hidden in Fine Print of Expedia “Revive and Relief” Recovery Program

Expedia have found a clever way of guaranteeing consumers lowest rates, without having to deal with the controversial OTA rate parity clauses

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Pandemic Pricing Principles for Hotels

Using historical pricing or just following others in your market is not an option. It’s okay to make a mistake and then recalibrate

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When Every Penny Counts, Get Revenue Generating Basics Right?

We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?

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Top 10 Strategies to Increase Direct Bookings in 2020

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

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How to Increase Direct Bookings During COVID-19

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

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