Analyze and take time to improve OTA rankings for your property. Better ranking can make a huge difference in reaching a wider range of customers who would book your hotel and enhance revenue
Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates
Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots
While online travel agencies are a valuable resource for keeping heads in beds and gaining exposure, the cost of bookings that come through OTA channels hardly ends at the commission.
I am not telling you to give up on a price comparison widget. What I’m doing here is simple: I’m proving facts. The facts say price check tools might be useful but only if placed in the right context.