otas

How to Use Hotel Metasearch to Increase Direct Bookings

Hotel metasearch represents a huge opportunity to increase your profitability. But how do you make sure it’s successful for your hotel?

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If the Meerkats were fined £18m, what about the OTAs?

The competition watchdog, the CMA, fined Comparethemarket.com (home of those TV meerkats) £17.9 million last week. What heinous offence had Sergei and his cuddly friends committed to warrant such a hefty financial […]

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Metasearch Advertising Just Got a Lot More Complicated

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

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How Revenue Managers Can Become Indispensable

How Revenue Managers Can Become Indispensable

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

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man piling coins up shows how google pay per stay can add demand and revenue to hotels

Get Most out of Google Hotel Ads Without Wasting your Marketing Budget

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

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video thumbnail of discussion with cogwheel marketing about metasearch

Are Branded Hotels Wasting Money on Metasearch Right Now?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

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booking rateintelligence tool

Use Booking’s RateIntelligence tool? Upgrade Before End November 2020

If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued

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How to Not Lose Money Using OTA Discounts!

There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA

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cleaning a sign saying clean up your hotel attributes on 3rd party sites

Update Covid-19 Hotel Attributes on 3rd Party Websites

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

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The Future of OTAs: What to Expect From New Adaptive Strategies

OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?

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