Hotels

What Makes a Good Hotel Website?

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

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Google’s Cookie Consent Mode V2

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

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Why Stages of Buyer’s Journey Matters for Travel Advertising

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

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How Hotels Can Harness Pop Culture to Make Money

Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town

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Hilton, Hyatt Among Hotel Chains Hit With Room Price-Fixing Suit

Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are among a group of hotel operators accused of inflating cost of rooms with help of a price-setting database

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How to Streamline Your RFP Process for Improved Conversions

A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming

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5 Essential Tips When Selling to Meeting Planners

Here are five ways to have more meaningful, enlightened meeting planner conversations that get attention and increase venue revenue

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Are You Tracking Your Hotel In-Store Restaurant Visits on Google?

For the longest time, tracking the true efficacy of your hotel restaurant campaigns ended when the consumer visited your restaurant website

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Hotel Distribution in 2024: What is the Right Strategy?

Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits

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Maximizing Revenue with Strategic Use of Vouchers

Adopting a guest-centric approach, hotels can unlock the full potential of vouchers. Turning a missed opportunity into a dynamic tool for guest satisfaction

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