Data is All Around: How to Harness it for Hotel Success
From check-in to check-out and beyond, every action and interaction in a hotel generates data. But don’t let that daunt you. With the right systems in place, the right data…
Upselling: How to Earn Extra Revenue (and How Apps Can Help)
For many people around the world, love will soon be in the air. Not only will they shower loved ones with affection on Valentine’s Day, they’ll spend big too –…
How Can Your Hotel Stand Up to The Misleading OTAs?
In light of the recent, much publicised news around the misleading approaches taken by online travel agents (OTAs), has there ever been a better time for hotels to capitalise on…
The Future of Revenue Management with the OTA’s
Nowadays hotel revenue management has become a somewhat controversial buzzword in hotel industry, back in the day, revenue management meant opening and closing availability and rates. When Online Travel Agents…
Distributed Ledger Technology Can Encourage Rate Parity in Hotel Distribution
The last few years have seen a steady rise in the impact of rate-parity and onward distribution issues on hotelier’s bottom line. GMs and revenue managers are scrambling to find…
3 Ways to Encourage User Generated Content from Guests
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing…
All-In-One Facebook Messaging & What It Means for the Hotel Industry
Facebook recently announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. NB: This is an article from Lodging…
Measuring Metrics That Matter Most at Your Hotel
Numbers are very rational. Assuming that the source of the data is accurate, numbers reflect objective truths. But once analysis begins, conclusions can vary. Without a common framework for analyzing…
Combating Low Seasons To Drive More Revenue
The low season can make or break a property, particularly if budgets are already tight. If your hotel is already operating on threadbare profit margins, any significant dip in bookings…
The Distribution Trend Hotels Care About Most in 2019
Let’s talk distribution for a minute. Yeah, I know, distribution is one of the least sexy aspects of the hotel industry. It’s also one of the most important, especially for…