Hotels

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

The unprecedented volatility has made the task of producing a hotel budget for 2023 daunting. Here are some things to keep in mind that might help

Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end

By implanting a successful price segmentation strategy, you can extract a greater portion of the consumer surplus in the form of untapped revenue and profits

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

We expect a number of London hotels will retain the ADR uplift they have gained during 2022 and mostly compensate for inflation in 2023 pricing strategies

Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:

With many travelers eager to travel again, it’s crucial that properties activate comprehensive digital advertising strategies to capture increased demand

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy