3 CRM strategies to improve guest loyalty
Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.
How to Avoid Failing at Customer Centric Marketing: It’s All in The Journey
Customer centric Marketing means placing the customer at the center of your strategy to create and extract customer value. Only when Marketing is customer centric can it serve as a value creator
5 Clever CRM Strategies to Increase SMERF Sales
Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.
Reach Your Perfect Business Mix with Guest Data Management
Hoteliers already solicit and measure guest feedback pulled together from many different channels. But are you measuring the quality of your guest relationships in the same way?
Recent Google My Business Changes for Hotels
This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.
SEO Checklist For Hotels: How To Drive Rankings, Traffic & Bookings
It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.
Why There Is More Than Just Analyzing RevPAR Index
If the RevPAR index and the ARI are below 100 with a high MPI, it means that the property is forfeiting revenue by missing the opportunity to fill rooms at a higher rate.
7 Pricing Strategies for the Clever Hotelier
One of the easiest ways to grow sales and increase profitability is with smart pricing. But, how do you do it if you don’t employ a revenue manager and find yourself less than qualified in the area?
18 Ways to Boost Hotel Bookings and Get More Revenue!
How can I get more bookings and more revenue? This is the question that every hotelier should regularly ask themselves to keep their business thriving!
Hotel Digital Marketing Strategies and Trends that Work
Let’s look at a few basic examples of current marketing trends that hotels are following to fuel brand awareness and drive revenue, starting with something relatively straightforward and simple