3 Ways To Fill Social Media Content Gaps When Guests Can’t Post Photos

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021

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Fact: Guests Will Buy an Early Check In and Late Check Out

Contrary to the prevailing thinking, guests are happy to pay for early check-in and late check-out. When done right, it is a great way to boost revenue

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How Hoteliers Can Update Facebook Tracking in 20 Clicks

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

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The Top 3 Features to Look for in a Hotel Booking Engine

As travelers increasingly book hotels online, having a booking engine will make all the difference between staying competitive and giving up direct business

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video thumbnail for discussion on price fairness and price identity

Price Fairness and Price Identity: What Is It and Why Is It Important? (Pt 1)

In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value

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Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS

Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates

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Five Ways to Use Social Media in Your Recovery Strategy

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

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Best Way To Segment Luxury Guests To Target Your Potential Audience

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

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Responding to Online Reviews Post Crisis for Hotel Owners & Managers

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

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empty balcony at hotel hoping their cancelations policy we help attract guests

Rise of Free Room Cancelations Shows No Sign of Slowing

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]

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