Hotel Web Design Trends and Why We Won’t Need Them Much Longer
I know I was just on my high horse about hotel web design and website visuals in general, but that is for a reason. Design is only a sliver of what makes your website successful.
5 Hotel Marketing Strategies For 2020
Hotel marketing is more complex than ever before. There are more channels, constant changes in major search engines and increased competition from sites like Airbnb
5 Reasons Why Your Hotel Should Have a Google My Business Listing
Your hotel website might not even be updated for a mobile-friendly interface, but your Google My Business listing will still provide guests with easy access to your hotel’s description
The Race for the Customer and the Connected Trip
Even if the connected trip doesn’t come to fruition in 2020, other technology opportunities will. Focus on connected thinking to be in a position to capitalize on whatever emerges
Podcast: Why 2020 Should be the Year of MICE Revenue Management
The topic for this podcast discussion is MICE Revenue Management – what are the challenges and why this should be a much higher priority for hotels with meeting and events space
Discover the Latest Travel Technology Buzzword of 2020
One new travel technology that has recently started to bubble up more often is the ‘connected trip.’ What the heck does that mean, and what are the opportunities and potential challenges for hotels?
Why Segmentation is First Step to Creating More Personalized Guest Experience
tTday we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone
Examining Trends in Rate and Revenue Management
Although a sophisticated system can recommend an ideal rate, the human element is still crucial, especially when it comes to a hotel’s overarching rate and revenue management strategy
10 Ways a Mobile App Can Change the Game for Your Hotel
While world travellers want to use a mobile app for hotels, and hotel app features are chosen for user-friendliness, there is a flipside – those who own hotels looking to run them from a device
5 Ways to Ace Hospitality Marketing in 2020
Recent reports confirm that digital touchpoints are integral to customer journeys in hospitality, opening up new opportunities for marketers to engage and inform.