PPC For 2020: Plan To Turn Clicks Into Bookings
Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. NB: This is an article from Screen Pilot Business owners generally want to be confident that…
Data Driven Content: The Metrics That Matter
Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact,…
Questions to Determine If Your Hotel Group Sales Process is Broken
The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. NB: This is…
The Importance of Mobile Bookings in Hospitality
Travel and hospitality brands are shifting their marketing strategies to match their target guests and be a part of the mobile search game to secure their online presence. “92% of…
PPC For Hotels: How to Counter OTAs
For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to your hotel’s site.…
5 Effective Steps to Market Your Hotel Using Social Media Influencers
We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding…
Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to…
Is Your Hotel Offering Too Small to Market Direct?
We have a wealth of experience working with established 4 & 5* hotels across the world, providing the design and development of their websites; as well as supporting with their…
Four Things to Understand About Your Hotel Data
Today, data is a key component of any industry, and hospitality is no exception. Now more than ever it can be used to lift the lid on customer behavior and…
More Revenue, Same Guests: Make the Most of Each Reservation
No one ever said that running a hotel would be easy. With so many moving parts; attending to ever-evolving guest needs, creating a share-worthy property aesthetic, piecing together an all-star…