Hotels

Offer Guests Mobile Rates And Enjoy Greater Conversions

Mobile Rates are specially discounted rates that are offered to guests browsing for hotel room reservations through a mobile app or a mobile browser

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Next-Gen KPIs Hotel Revenue Management Should Be Tracking

When revenue managers find the right mix of KPIs, they can determine clear ways to increase hotel revenue for their properties

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Summer Outlook: Global Air Travel Is Set To Recover 65% in Q3

Helpfully for the travel industry and for many destinations, American travellers are planning to stay longer and spend more than they did in 2019

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Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

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How To Drive More Direct Bookings Through Digital Marketing

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

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How To Run A Successful Revenue Management Meeting

If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel

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Action Steps for Revenue Managers To Maximize Transient Segments

Smart revenue managers will be helping their hotel’s operation leaders focus on generating even more revenue from the transient segments

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How To Improve Hotel Guest Satisfaction

Improving hotel guest satisfaction includes the right hotel software, making smarter digital marketing decisions, and listening to what guests are saying

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A Hotel Marketers Introduction To Google Analytics 4 (GA4)

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

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4 Facebook Ads Best Practices For Hotel Images

We look at the top performing Facebook ads images from the previous year to determine not only which are performing well, but the best practices to be true

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