Hotels
Why Hospitality Agentic Platforms are Future of Hotel Technology
Staff today spend more time navigating systems than serving guests. This is the problem hospitality agentic platforms are designed to solve
Google’s Agentic Shift and the Reality of Distribution
This Google Agentic shift isn’t just a product upgrade. It is a structural milestone that completely redraws the distribution map for the hotel industry
The Recurring Revenue Model Hotels Keep Ignoring
What if your most valuable guest never booked a room? It sounds counterintuitive. Hotels sell rooms. That is the core of the business. But in 2026, some of the most […]
The First Revenue Management System with Proprietary AI is Born
Lybra Tech, an international company of the Zucchetti Group that develops software for the hospitality industry and one of our Expert Partners, announces Zenit, the new AI of Lybra Assistant: […]
The Cost of Waiting Too Long to Bring in a Revenue Consultant
The most dangerous thing about delayed revenue management intervention is that the losses don’t appear anywhere obvious
Why Social Media Is Your Hotel’s First Branding Touchpoints
If your content focuses only on features, you’re missing the emotional connection that strong branding creates within social media marketing
The 71% Attrition Cliff: Why 2nd Time Guests Don’t Come Back
The properties growing their repeat rate are obsessive about moving first-stay guests onto their direct channels by the second stay
The Mid-Year Marketing Review Every Hotel Team Should Do
This is the moment to step back and ask a simple question: Is your marketing actually driving revenue, or just activity?
Google Has Turned Hotel Pricing Into a Waiting Game!
With its latest update to Google Hotels, Google introduced hotel-level price tracking, a feature that allows travellers to receive alerts when prices drop
The Four Drivers of Revenue Management in the Future
The revenue management challenge is complex: How can I identify demand earlier, how can I increase visibility, how can I make my offerings more relevant