When deciding on website structure, it’s easy to get lost in trends and best practice. In reality, you just need it to show your hotel in the best way
History tells us that periods of low demand give hotels the opportunity to ramp up marketing in preparation for the upturn
Media planning for the hotel industry has changed, and that’s not a bad thing. In fact, it is about time. For too long our sector has been stuck in a rut
If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution
Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data
Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling