hotels

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021

Contrary to the prevailing thinking, guests are happy to pay for early check-in and late check-out. When done right, it is a great way to boost revenue

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

As travelers increasingly book hotels online, having a booking engine will make all the difference between staying competitive and giving up direct business

In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value

Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]