A Strategic and Actionable Wedding Venue Marketing Guide For Hoteliers
You have a stellar hotel with potential for even more wedding business, but it is not generating the kind of wedding bookings you know it should. You are in luck…
5 Hotel Software Tools to Maximize Your Groups & Meetings Offerings
Investing in new tools for groups and meetings is easier said than done for hotel properties. The event tech space is crowded, budgets are limited, and, at the end of…
How to Use Local Events to Win New Customers
Location-based businesses like hotels, restaurants, banks, or retail stores are built around communities. NB: This is an article from Milestone Events happening in your community, whether they be large or…
The Four Stages to Successful Implementation of Guest Messaging
While the concept of guest messaging will be nothing new to hotel staff, there are certain considerations to keep in mind during implementation as a business tool. NB: This is…
4 Ways Mobile Technology Can Improve the Hotel Guest Experience
Research continually and consistently finds that there is a positive, statistically significant relationship between satisfaction and a host of business outcomes such as customer retention, loyalty, wallet share, referral etc.…
The True Cost of Responding to Reviews
During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response?…
5 Ways For Hotels To Boost Online Visibility
For as vast as the online world is, it’s a relatively crowded space. NB: This is an article from ScreenPilot In 2019, the only way for a hotel to stay…
Hotel Loyalty Programs in the Post-Transaction Era
Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after de-regulation. NB: This is an article from Runtriz Marriott was among…
How to Choose the Best Bidding System for Your Hotel?
If you want to follow every single recommendations on how to do your job properly as a Hotel Manager, you might just get overwhelmed by the colossal amount of work…
We Took a Million Hotel Photos: Here’s What We Learned
When it comes to your hotel’s presence across all online channels, photography is undoubtedly one of the most important elements to optimizing traffic and conversion. TripAdvisor found in 2016 that…