Hotels
The Importance of Social Media Marketing for Hotels
Attracting guests to your hotel through social media requires a strategy for creating a compelling presence that’s responsive and offers authentic content
How to Respond to Google Reviews
The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings
Comp Sets Decoded: The Key to Smarter Hotel Benchmarking
With operational benchmarking tools, you’re not just comparing – you’re leading. Utilising profit intelligence can redefine what success looks like
Paid Media Marketing: 7 Changes Hotel Marketers Should Make
Whether leaning into AI, rethinking targeting or getting smarter about ad spend, here are 7 ways hotel marketers can level up their paid media strategies
How to Upsell Premium Services in Your Hotel
One effective strategy is through upselling premium services. But what does it mean to upsell and how can it be implemented effectively
Stop Hiding Behind Benchmarking: GMs Must Lead Not Follow
You’ll never set the pace if your only goal is to match the market. To lead, you need to learn from benchmarking insights, not become like everyone else
Planning and Implementing a Perfect Hotel Photoshoot
Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!
Building a Successful Hotel Influencer Program in 2025
By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation
7 Ways to Boost Your Hotel Website Conversion Rate
Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics
Hotel Guest Messaging: 14 Dos and Don’ts You Need to Know
When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement