Shifting Away From The PMS As The Data Warehouse
Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS, as this primary hub, are becoming…
3 New Custom Technical Strategies To Personalize Your Targeting
Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing…
What Generation is Your Revenue Manager?
Webster’s Dictionary defines ‘generation’ in various ways. One definition is…”all of the people born and living at about the same time, regarded collectively”. Another is…”a group of people of similar…
The 3 Online Booking Pitfalls Costing You Revenue
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to…
Hotel Guest Surveys: 9 Tips to Optimize Completion Rates
Getting guests to fill in post-stay guest surveys is not always easy. People have email overload, and often have little spare time for anything that is not urgent. NB: This…
Hotel Budgeting & Distribution Channels: Analyze How You’re Tracking
Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and…
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch…
The Rising Role of Airbnb as a Distribution Channel
The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging…
Future of Revenue Management Is Not What It Used to Be
Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional.…
4 Ways to Get More Business Bookings
They say money makes the world go round. And as long as there’s money out there to be made, there will always be people travelling for work. As someone in…