Winter Might Be Coming, But Spring Can Still Bloom for Hotels veit meier berner+becker interview YouTube Thumbnail

Winter Might Be Coming, But Spring Can Still Bloom for Hotels

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

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Hotel Budgets: Things to Keep in Mind When Budgeting for 2023

The unprecedented volatility has made the task of producing a hotel budget for 2023 daunting. Here are some things to keep in mind that might help

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Why You Should Use Channel Forecasting To Drive Hotel Profits

Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end

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What is Price Segmentation

By implanting a successful price segmentation strategy, you can extract a greater portion of the consumer surplus in the form of untapped revenue and profits

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Why Hotel Email Marketing Must be Thoughtful and Efficient

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

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christmas tree at a luxury hotel reflecting the importance now to boost direct bookings over the festive season

‘Tis the Season to Boost Your Hotel’s Direct Bookings

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

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Can London Hotel ADR Overcome High Inflation?

We expect a number of London hotels will retain the ADR uplift they have gained during 2022 and mostly compensate for inflation in 2023 pricing strategies

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How Much Does SEO Cost?

Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:

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3 Ways to Drive Hotel Demand in 2023

With many travelers eager to travel again, it’s crucial that properties activate comprehensive digital advertising strategies to capture increased demand

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businesses and homes are all reachable in a connected way for hotels if they really invested time understanding distribution in the 21st century and this advice will help them

A Handbook on Hotel Distribution in the 21st Century

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

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