Hotels

The Importance of Social Media Marketing for Hotels

Attracting guests to your hotel through social media requires a strategy for creating a compelling presence that’s responsive and offers authentic content

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How to Respond to Google Reviews

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

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Comp Sets Decoded: The Key to Smarter Hotel Benchmarking

With operational benchmarking tools, you’re not just comparing – you’re leading. Utilising profit intelligence can redefine what success looks like

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Paid Media Marketing: 7 Changes Hotel Marketers Should Make

Whether leaning into AI, rethinking targeting or getting smarter about ad spend, here are 7 ways hotel marketers can level up their paid media strategies

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How to Upsell Premium Services in Your Hotel

One effective strategy is through upselling premium services. But what does it mean to upsell and how can it be implemented effectively

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Stop Hiding Behind Benchmarking: GMs Must Lead Not Follow

You’ll never set the pace if your only goal is to match the market. To lead, you need to learn from benchmarking insights, not become like everyone else

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Planning and Implementing a Perfect Hotel Photoshoot

Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!

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Building a Successful Hotel Influencer Program in 2025

By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation

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7 Ways to Boost Your Hotel Website Conversion Rate

Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

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man on mobile phone illustrating importance of hotel guest messaging and the dos and don'ts hoteliers need to know

Hotel Guest Messaging: 14 Dos and Don’ts You Need to Know

When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement

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