Why Your Hotel Needs Social Media Listening
Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need…
Content Marketing For Hotels And Why You Can’t Ignore It
What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing,…
Best Performing Social Media Channels Your B&B Should Use Right Now
While some social networking sites have stood the test of time, others go through trends much like viral videos that eventually fade into relative obscurity. NB: This is an article…
Blogging To Get The Better of Airbnb
Airbnb: The name alone is enough to make some hoteliers look over their shoulder as if the looming, sharing economy platform were about to snatch a guest from the front desk.…
4 Things Revenue Management Has that Marketing Needs
A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. NB: This is an article from Rainmaker Often, however, revenue managers and…
5 Ways To Impress Online Visitors With Personalization
The digital world is a noisy place: People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other…
How travel brands should tackle attribution
Knowledge of your customer is a must-have, but complex journeys across multiple devices present travel brands with huge challenges. Travel brands should attack the issue of attribution from multiple angles,…
5 Ways to Improve Your Hotel’s Visibility In a Search Engine
Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a…
Hotel Remarketing Strategies and How it can Boost Your Bookings
In a competitive market, getting noticed is the biggest challenge for small and mid-sized independent hoteliers. NB: This is an article from Hotelogix The Internet is flooded with different types…
How Airbnb Grow Their Community with Online Marketing
Belonging is at the core of Airbnb’s mission. One essential step to make people feel like they can “belong anywhere” is to have homes where people can stay around the…