marketing

How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

Read more

How to Improve Your Hotel Website in 4 Simple Steps

We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink

Read more

Metasearch is Not Just Effective But Increasingly Efficient

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

Read more

Experiential Marketing Campaigns for Hotels

The best experiential marketing events and campaigns offer value to guests that goes beyond typical amenities to help the hotel become a preferred brand

Read more

How 6 Current Social Media Trends Could Reshape Hotel Strategies

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

Read more

word strategy writing on paper illustrating the need for hotels to create their hotel digital marketing strategy before jumping into tactics

Create Your Digital Marketing Strategy Before Jumping Into Tactics

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

Read more

Google Pauses Low Activity Ad Groups: What Hotels Need to Know

For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important

Read more

10 Ways to Engage Your Followers on Instagram

Instagram’s Hidden Formula: Top Tips for Ranking Success

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

Read more

Top Hotel Marketing Myths Debunked

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Read more

broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

Rethinking Metasearch Budgets After Google Removes CPA Bidding

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Read more