Hospitality Social Media Marketing News July 2019
In two short weeks, Facebook, Instagram, and Twitter have all announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry’
What Hotel Marketers Need to Know About the Migration to Google Ads
Google is moving forward with a major transition that requires all partners to migrate their Hotel campaigns from the Hotel Ads Center to Google Ads.
3 Tips on Advancing Your Hotel’s Event Marketing Strategy
Event tourism is a niche which holds huge revenue potential for hospitality providers. Here are some tips on promoting your hotel without busting your budget:
Attract Hotel Bookings With The Right Website Content
We know you’ve a million things to juggle as a revenue or sales / marketing manager, so we’ve pulled together a few handy tips on how to manage your website content effectively.
How Hotel Marketers Can Align Better With Revenue
It’s no easy task to lead your marketing and revenue teams towards greater alignment. It’s also not a quick fix. Settle in for a longer-term initiative that lets trust build over time
How Hotels Should Adapt to Google Travel and Intent-Based Search
We explain how hotels should adapt to intent-based search, specifically to gain exposure on Google Travel. Let’s describe what intent-based search is and why Google thinks that it’s so important.
Jeff Bezos’ Secret To Hotel Marketing Success
Your hotel guests are not necessarily lazy, but just like the rest of the world, they are going to take the easiest path to a decision (aka trip). Good news is we’ve been this way for millennia.
A Measured Approach to Influencer Marketing for Hospitality Brands
Influencer marketing is still in its infancy, and it will become more widespread and sophisticated in the coming years. The travel industry in particular will continue to see massive shifts.
What Questions Should You Ask in Your Next Guest Survey?
It might seem difficult to set up a guest survey yourself, but there are solutions out there that have been specially designed to make it as simple as possible.
Add a Website Favicon for Better Branding in Google’s Search Results
Recently Google announced a new look for Search. The Ad Label format has been tweaked so ads blend more naturally into the search results, and favicons are now visible next to the search results.