Guest Experience vs Guest Engagement: Which Matters Most?
Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The…
3 Tips for Successful Native Ads
Ever been drawn in by engaging content or imagery on a site, which turns out to be an interesting form of advertising? This is the beauty of native advertising. NB:…
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to…
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites.…
Integrate Your Email Marketing and SEO Efforts
When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right?…
Hotel Digital Marketing Flywheel: A New Way of Cyclical Thinking
The “Old” Sales Funnel NB: This is an article from Cogwheel Marketing In every sales and marketing class, since the beginning of time, they show you a diagram of a…
20 Must Know SEO Marketing Tips for Hotels
No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might…
How to Diagnose Traffic Drop on Your Hotel Website
Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where…
Hotel F&B: Unleash the Revenue Potential of Locals
From rooftop bars and pools to hotspot restaurants and swanky lounges, today’s hotel F&B experience looks nothing like yesterday’s. Modern travelers look for properties with amenities, including F&B, and hotel…
What Just Happened in Social Media and What it Means for Hotels
The hospitality industry never sleeps and social media doesn’t, either. NB: This is an article from Lodging Interactive This week we discuss new changes to Facebook groups, expanded Promoted Pin…