marketing

July 1, 2024 is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted.

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know