With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop
Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]
Many of you have seen event cancellations or travelers looking to cancel/re-book their stays. We’ve compiled a digital marketing checklist to ensure you have a list of items to review
Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience
Whether travelers are scrolling through Facebook to distract themselves from quarantine or to escape the anxiety of uncertain times, people are looking for ways to connect online
With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. NB: This is an article from Fuel Travel […]
Similarly to targeting customers looking to stay in the future, you can target potential guests now with the option to buy gift credit or vouchers for your hotel, restaurant or spa which can be used later.
This advice isn’t limited to dealing with social media during this crisis, you should always place the concerns of your customers at the forefront of your mind whenever posting on social media.
The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.
Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”