The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community
Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning
A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals
While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly
SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?
You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings
Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property