Google: The Hotel Marketing Demogorgon Is Evolving
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their…
Why Audience Strategy Is The Key To Hoteliers Competing With OTAs
This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past…
5 Ways To Market Your Hotel During The Holidays
A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. NB: This is an article from Vizzly Whether these travel…
Metasearch is Creating Tomorrow’s Digital Leaders
When we started, there was still a lot of mystery in the world of metasearch. There were probably less than 50 true experts in the entire world. NB: This is…
Five Guest Segments for Hyper Target eMails this Holiday Season
The holidays are approaching and you want to sell out by November. NB: This is an article from Revinate Rather than blast your entire database the same message about the…
3 Overlooked SEO Tactics To Boost Your Search Strategy
Despite the “content is king” mantra we’re all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly…
Increase Your Hotel Revenue With This Simple Data Driven Call To Action
Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary…
20 Ways Your Property Can Benefit From Using Social Media
Recent research showed that over three billion people across the globe are now using social networks – not just to chat to family and friends, but to engage with brands…
6 Principles of Personalisation for Hotel Websites
When you enter a hotel website for a weekend break, a family trip or a business meeting, chances are the contents will be exactly the same. In fact, one could…
Costly Facebook Advertising Mistakes That Travel Brands Should Avoid
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. NB: This is…