marketing

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for