marketing
How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA
For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode
How to Improve Your Hotel Website in 4 Simple Steps
We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink
Metasearch is Not Just Effective But Increasingly Efficient
In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape
Experiential Marketing Campaigns for Hotels
The best experiential marketing events and campaigns offer value to guests that goes beyond typical amenities to help the hotel become a preferred brand
How 6 Current Social Media Trends Could Reshape Hotel Strategies
We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge
Create Your Digital Marketing Strategy Before Jumping Into Tactics
As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy
Google Pauses Low Activity Ad Groups: What Hotels Need to Know
For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important
Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies
Top Hotel Marketing Myths Debunked
Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising