B&B Management Basics: How to List Your B&B on TripAdvisor
Travellers from around the globe have found TripAdvisor to be one of the most valuable resources at their disposal. NB: This is an article from Little Hotelier This social site…
A Quick Guide to International SEO for Hotels
If you’re getting more international bookings, it is time to take your hotel website global to markets that are getting business. NB: This is an article from Staah Let’s see…
Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings
The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right…
Beat the OTAs: Use Your Website to Tell a Unique Brand Story
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers…
3 Content Marketing Hacks To Cut Your Budget Without Losing Quality
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. NB: This is an article from…
Can Paid Social Media Advertising Rescue Low Booking Periods?
No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face some seasonality in your demand patterns, which inevitably manifest themselves…
Four Ways to NOT Get Your Emails Delivered
We talk a lot around here about what it takes to get your emails delivered to inboxes. But hey, maybe that’s not your thing and you’d rather go to spam.…
Measuring Impact: Is Your SEO Strategy Successful?
If you want to improve, you need to be able to measure your efforts. However, in the case of SEO this can be a complex web. Success in SEO should…
3 New Tactics to Improve Your Hotel PPC
We are always talking about how PPC is such an important piece to your overall hotel marketing strategy and Google has just added some more ammo to our PPC arsenal.…
Optimize Your Hotel’s Google My Business Listing Like A Pro
If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and…