marketing

Highlighting the perfect romantic environment of your hotel and promoting it effectively across your website will help provide a boost to direct bookings

It’s key to stay up to date with latest hotel digital marketing trends. From Search to Social Media and Design, here are top 5 things you need to know

A Boutique resort is often more expensive and geographically harder to reach. This is why marketing should be efficient, effective, and powerful

The key to delivering your guest what they truly want is to understand them, and to do that your hotel needs to develop an initiative to get to know them

There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

With the tremendous rise in the number of users, hotel WhatsApp marketing is the new technique to stay connected with a large number of guests

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

Memorable and unique branding will bring great benefits to your hotel. It provides amazing value and will differentiate your hotel for the long term

As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay