The hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount
Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal
In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks
By taking a three-tiered approach to gen AI in marketing, companies can unlock the technology’s potential to help boost efficiency, effectiveness, and creativity
Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings
With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business
Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume
Like with any demographic, luxury travel shoppers require a dedicated approach to drive the consumer from consideration to purchase.