Understanding Website Analytics for Hotels
Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.
How to Create Your Hotel Competitive Set Analysis?
Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.
How to Increase Revenue Throughout the Customer Journey
Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.
How Marketing Can Support Your F&B With 4 Easy Tactics
As hotels invest more in the quality of their F&B, a few simple tactics supported by a modest budget can help transform your F&B from a guest only experience to a celebrated local destination.
What’s New in Social Media This Week and What it Means for Hotels
In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry.
8 Missing Website Components That Are Costing Your Hotel Money
Here are 8 conversion-driven website components that could help you boost online reservations and profits for your business in the year ahead:
Independent Hotels: An Action Plan to Win the Direct Booking
Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.
Google Experiments with New Hotel Search Layout
While this new layout is only a test that is available to a limited number of users, we’ve seen that Google is continuing to develop the hotel search experience and we should be prepared for more.
A Best Practice Guide to PPC for Hotels
If you want to take the guesswork out of hotel marketing, consider running pay-per-click campaigns for your property. Targeted, cost-effective and exceedingly measurable.
Conversion Rate Optimization: Most Important Factors Hotels Should Know
There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.