marketing
Why Accurate Content Is The Most Important Hotel Amenity
We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy
The Evolution of Google Hotel Search Results
Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect
Why Build a Commercial Strategy for Your Revenue Management?
How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future

Automation for Hotels: 7 Best Practices to Save Time
Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

3 Occupancy Based Newsletter Ideas for August Email Campaigns
In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

5 Strategies to Boost Hotel Marketing and Revenue in H2 2025
From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance
5 OTA Mistakes That Could Be Hurting Your Revenue
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]
Hotel Performance Marketing to Drive Direct Bookings
Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points
The Three Shifts Shaping the Future of Hotel Content
The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity
Shrinking Booking Windows: 5 Strategies to Future Proof
The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]