marketing

The Basics of Facebook Advertising for Hotels

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

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From Reviews to Revenue: Using Social Media for Direct Bookings

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

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How Hotel eMail Marketing Can Increase Bookings & Revenue

The foundation of any successful email marketing campaign is a robust email list. Here’s how to build and maintain an effective list

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the word marketing spelt out with scrabble tiles reflecting the importance to hotels of taking an holistic approach to marketing

Holistic Hospitality Marketing

A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities

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graphic layout of a hotel website design having listened to users to enhance the experience

7 Design Trends to Convert Travelers on Your Website

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

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magnifying glass looking at the tripadvisor website reflecting the value of the platform as an advertising avenue

TripAdvisor Advertising for Hotels and Is It Worth It?

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations

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Is Social Media The New Google? Gen Z Turn To Google 25% Less

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

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Google Delays Aside, Marketers Can’t Pause Post-Cookie Planning

Google’s latest cookie delay doesn’t mean marketers should stop what they are doing to prepare. Marketers must continue to audit and test current setups

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DMA is Changing Google Search, But Not How Hoteliers Hoped

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

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10 Activities for Planning Forward Your Hotel Autumn Campaign

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns

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