segmentation

The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value

Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

In an ever-evolving tourism marketplace, it’s increasingly apparent that established and older hotels should take proactive measures to stay competitive

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

The guest of the future lies among the rise of much more granular segments, subsegments and micro-segments focused on guest unique needs and desires

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

While the basic principles of revenue management apply to all types of hotels, resort hotels have important strategic considerations