segmentation

Solo Travelers: Why They Should Be Your Hotel’s New Target

Attracting a new market doesn’t have to mean changing your hotel’s identity. These few ideas will help reach those solo travelers and increase your revenue

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Market Segmentation and How to Price Rooms Correctly

Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy

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man being attracted by a carrot in much the same way hotels must attract maximum market demand

3 Tips For Attracting Maximum Market Demand

The hotel industry has undergone drastic changes in last two years, we have seen a change in demand trends that require us to review our strategies

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youtube thumbnail for a video discussion about marriage of revenue and marketing with stephanie at cogwheel marketing and connor at topline revenue

The Marriage of Revenue Management and Marketing

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

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Understanding Importance of Hotel Email Marketing Segmentation

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

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one red apple amongst many green apples reflecting need for a hotel to differentiate itself from it's competitors

3 Strategies to Differentiate Your Hotel From Your Competitors

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

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Customer Segmentation: The Who, Where, How & Why

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

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beachside telescope reflecting need for hotels while forecasting forward to also look back at previous performance

Kick Off 2022: Demand Trends

Analysing the occupancy levels by geographic areas we see hotels are at similar levels as January-February 2020, but demand is conservative in January 2022

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Revenue Management Discipline’s Need to Adapt Not “Go Back to Normal”

During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management

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hand holding different coloured balls all mixed up reflecting different hotel demand

How To Deal With Changing Trends in Hotel Demand.

The changing demand trends in the different markets, make it necessary to review our segmentation strategies and rate structure

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