segmentation

7 Solid Benefits That Prove Hotel Guest Segmentation is a Gem

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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Why Segment is First Step to Creating More Personalized experiences for guests

Hotel Market Segments: Want to Know Which Generate Most Revenue?

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

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Best Way To Segment Luxury Guests To Target Your Potential Audience

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

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4 Issues That Can Lower Your Hotel Forecast Accuracy

Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible

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Hotel Market Segmentation: Types of Travellers in the Hotel Industry

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

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10 Hotel Trends to Watch in 2021

The Hotel industry has been significantly impacted in 2020, but the downturn has provided time to rethink and reset sales and marketing strategies

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2020 Revenue Management: What we Learned, Abandoned and Will Keep

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

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14 Highly Effective B2C & B2B Hotel Sales Strategies

We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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