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One Message Does Not Fit All: How Smart Hoteliers Personalize Ads

3 Easy Steps to Hotel Segmentation Strategy

Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking…

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Getting Your Business Mix Right

Before you can get your business mix right, you first need to know what your business mix is. NB: This is an article from NetAffinity As an eCommerce Manager, I…

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