Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most
Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types
Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible
When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.
Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!
We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory