segmentation

Have you Re-aligned your Marketing Strategy for a Domestic Market

One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets

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Using Data to Focus Your Marketing on Key Segments

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

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A How-To Guide For Targeting the ‘Drive’ Market

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential

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Why Segmentation is First Step to Creating More Personalized Guest Experience

Why Segmentation is First Step to Creating More Personalized Guest Experience

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

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How Segmentation Techniques Can Power Guest Loyalty

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

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5 Tips for a Better Guest Experience: Mid Stay

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

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Identify, Segment and Target Your Hotel Customers

By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel

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Which Hotel Marketing Mix Best Suits Your Property?

Your property doesn’t only have one unique hotel marketing mix, but in fact has as many different marketing mix options as you have different market segments to target.

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Group Business Threat or Opportunity Room Type Displacement Model

PODCAST: Why Market Segmentation is Crucial to Your Revenue Strategy

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

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Customer Loyalty in a Hyper-Segmented Hotel Landscape

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

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