segmentation
The Impact of Transient Travellers on Hotel Revenue
We will explore the effect of transient travelers on hotel revenue and strategies for capitalizing on this dynamic market segment

The Role of Customer Segmentation in Revenue Management
To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity

Insight Into the Different Types of Hotel Guests
Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business
How Hotel Market Segmentation Enhances Business Success
We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies
Micro-Market Segmentation in Hotels: A Key to Personalization
Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation
Maximizing Hotel Profitability: Discovering Your Most Valuable Guests
It’s not always about filling every room every night; it’s about attracting and retaining guests who bring the most value to your hotel
Demographics Alone Won’t Help Deliver an Ideal Guest Experience
Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

Offer Segmentation: How to Increase Revenue and Guest Satisfaction
Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace

Hyper Personalisation: The Future of the Customer Experience
Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation
Find The Most Profitable Segment
Which segment should your hotel go after and in which order should you sell to manage your inventory correctly and maximize total profit?