pricing

Loyalty or Discount Programs? Are Guests Really Loyal?

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

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Using Metrics – Other Than RevPAR – to Inform Better Business Decisions

In the hotel industry, it’s profit — not revenue — that pays the bills. Remember: RevPAR doesn’t cover debt service or payroll

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Hotel Recovery Indicators and Need for Scenario Based Strategies

The hotel which adapts and repositions based on short-term demand fluctuations but also prepares for the future, will ultimately prosper

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money with rope ties in a knot around it indicating hotel budgeting under pressure

Hotels Need to Guard Against Aggressive Country Rates Campaigns

OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works

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Preparing Your Hotel for Autumnal Business

Currently hotels, are noticing two main groups of travellers for the autumn period thus far – over 50s and couples/groups in their 30s

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How to Forecast with Confidence at Your Hotel

We’ll discuss the types of data needed for forecasting, and how you can start harnessing this data to more accurately forecast at your hotel

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Led by Asia-Pacific, Global Hotel Industry Makes Monthly Strides

The world continues to deal with a pandemic that doesn’t want to subside. The hotel industry could use some breathing space

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Hotel Market Analysis: 8 Ways Hotels Should Combat the Crisis

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

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Are Hotels Finally Ready to Embrace Attribute Based Selling?

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

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What Are The Problems With Directly Indexing Your Comp Set?

Many hotels look to keep a certain pricing gap with their comp set. For some, this relationship is a key component of their pricing decisions

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