pricing

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Here are five peak-season revenue strategies to consider, along with practical tips andtools to take your hotel performance to the next level

When agents rely on stale batch data, poorly structured APIs, or inconsistent schemas, the result isn’t just minor errors; they misinterpret and hallucinate

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table

OTA market power and the erosion of rate parity protections are all compressing the margin available to properties that have not built owned demand

With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer

Sales lands a 3-night corporate group: 80 rooms per night, a full F&B package, and two meeting rooms. RevPAR for the month finishes up 9% on last year

With manual forecasting, most of the time is spent making the numbers usable, not useful. You are playing catch-up not looking forward

When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes