Many companies launch pricing transformations as a way to create value quickly and sustainably. NB: This is an article from McKinsey Indeed, pricing excellence in B2B settings—setting the right prices, and […]
Another important deciding factor for choosing hotel accommodation is the ability to cancel or rebook without penalty, which ranked just above price
Getting the right rate strategy is crucial and flexibility will be needed for a while. Perhaps the days of non-refundable or advance payable rates are over
Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!
The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand
If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers
Just like you should not depend on only a selected OTAs for bookings, you should not also depend only on OTAs to get your bookings
With airlines in need of capital, revenue and pricing managers will need a change in their approach to reorient the airline revenue management framework