pricing
5 OTA Mistakes That Could Be Hurting Your Revenue
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]
Shrinking Booking Windows: 5 Strategies to Future Proof
The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Expert Partner Hotel Success Stories – June 2025
Here is the round up of Hotel Success Stories from our Expert Partners during June, touching on revenue, bookings and guest experience. Atomize, Hotellistat, Cloudbeds and SiteMinder Hotel Sct Thomas […]

Revisiting Revenue Strategies Amid Changing Travel Demand
As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

Strategic Leadership is the Future of Revenue Management
Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

How to Raise Rates Without Losing Guests
The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”
Evolving Your Hotel Sales Strategy with Attribute Based Selling
The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels
RevPAR is not Enough, Here is How to Move The Needle
Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year
Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind
PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs
Reverse Yielding: What Is It and What Impact?
Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy