pricing

5 OTA Mistakes That Could Be Hurting Your Revenue

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

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Shrinking Booking Windows: 5 Strategies to Future Proof

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

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Thumbnail image for Revenue Hub Expert Partner Hotel Success Stories June 2025 article

Expert Partner Hotel Success Stories – June 2025

Here is the round up of Hotel Success Stories from our Expert Partners during June, touching on revenue, bookings and guest experience. Atomize, Hotellistat, Cloudbeds and SiteMinder Hotel Sct Thomas […]

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people looking at a dashboard on a tablet illustrating the need to revisit revenue strategies amid changing travel demand

Revisiting Revenue Strategies Amid Changing Travel Demand

As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

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origami of a bird evolving and taking flight reflecting how the future of revenue management is strategic leadership

Strategic Leadership is the Future of Revenue Management

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

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stack of coins arrows pointing up and a graph reflecting the balancing act hotels have of trying to raise rates without losing guests

How to Raise Rates Without Losing Guests

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

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Evolving Your Hotel Sales Strategy with Attribute Based Selling

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

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RevPAR is not Enough, Here is How to Move The Needle

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

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Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

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Reverse Yielding: What Is It and What Impact?

Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

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