7 Pricing Strategies for the Clever Hotelier
One of the easiest ways to grow sales and increase profitability is with smart pricing. But, how do you do it if you don’t employ a revenue manager and find yourself less than qualified in the area?
5 Ways your Menu Pricing Strategy is Hurting your Profit
Your menu pricing strategy is directly tied to your bottom line. You need to remove yourself from the day to day and take a fresh look at your menu pricing strategy from different angles.
How Can Hoteliers Deal with Wholesale Distribution Dilemma?
Here are a few practical ways through which you can optimize your wholesale distribution strategy and ensure better control on the distribution as well as the pricing:
RevPAR Jump Can’t Prevent GOPPAR Slip Across Europe
n a clear example that revenue and profit aren’t always aligned, RevPAR at mainland European hotels attained a high for the year in June, but GOPPAR fell.
Despite RevPAR Dip, GOPPAR Gains at U.S. Hotels in June
Illustrating that revenue per available room and profit don’t always move lock and step, RevPAR at U.S. hotels in June declined year-over-year, but the drag did not bring down GOPPAR with it.
Cricket World Cup Swings UK Hotels to GOPPAR Highs
June was a banner month for UK hotels. Profit performance hit a peak for the year as the typically strong month was boosted by the Cricket World Cup, according to…
Move Beyond MAR for Group Business
Pricing for groups is complex requiring deep analysis, yet many hotels continue to set group rates manually using an unnecessarily low break-even point or minimum acceptable rate (MAR).
Shift in Ramadan Adversely Impacts MENA Hotels GOPPAR in June
Hotels in the MENA region recorded a 6.4% year-on-year decline in profit per room in June, as the month of Ramadan mostly fell in May, and hotels in the region missed their usual demand bump.
Pricing Strategy Basics to Make the Most of Every Hotel Booking
At some point you’ll need to decide on a pricing strategy. How much should you charge for your rooms? When should you vary those rates, by how much – and for which guests?
LOS Discounting in ANZ and the Importance of Room Comparisons
One area that can be particularly tricky to weigh up when looking at the competition is length-of-stay discounting, a strategy that can help drive up occupancy during periods of low demand.