pricing

Hotel Demand Forecasting And Why It Is So Important

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

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youtube thumbnail image for a discussion with Diego Varela at mirai about AI Agents and the Future of Metasearch and What GMs Need to Know

AI Agents and Metasearch Future: What GMs Need to Know

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

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stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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5  Common Room Pricing Mistakes Independent Hotels Make

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

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How to Outsmart Seasonality and Win the Off-Peak Game

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

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image for 3+3+3 discussion about revenue management in the hotel industry

3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

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person with head in hands looking frustrated possibly a revenue manager trying to solve the dilemma in revenue management as to whether group or transient business is better

Group or Transient? Solving the Dilemma in Revenue Management

Group revenue management can make a big difference to your hotel’s profitability. But the key is not to rely on just gut feel and guesswork

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man trying to navigate a path through question marks in the way hotels need to better understand why their pickup curve does not curve anymore

Why Your Pickup Curve Doesn’t Curve Anymore

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

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Do Not Believe In These 3 Outdated Hotel Misconceptions

It’s easy to rely on ‘tried-and-true’ principles that have guided hotel management. But what if some of these beliefs are now ‘tired’ and even misleading?

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How to Build a Smarter Comp Set in 3 Simple Steps

A customized Comp Set isn’t just a benchmarking tool, it’s a profitability engine. If you’re using outdated comparisons, you’re leaving money on the table

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