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5 hot air balloons with one rising higher than the other reflecting a hotel not relying on compsets for its pricing

Stop Using CompSets to Make Pricing Decisions

CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

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tripadvisor on a mobile phone

Which Tripadvisor Platform is Right For Your Hotel?

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

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view out of car with satnav depicting how setting your room price automatically works better

Intelligent Price Automation: A Lesson From Satellite Navigation

Setting your price based on historical trends and knowledge of the market is like setting off on a journey using a map or old school GPS

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person holding a mobile with hotel website open having received an upsell message generating ancillary revenue

Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

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two tents pitched at a campsite where revenue management can be applied

Revenue Management and Campsites….Really? Yes it works!!

Camping villages have an additional advantage over hotels, as they have greater opportunities to increase their housing units and revenue at lower cost

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spain and portugal hotels affected by travel restrictions

Putting the Brakes on Spanish Travel: The Ups, Downs & EU Controversy

Recently, Spain has lost about twenty thousand searches per day. Travelers have abruptly interrupted a travel trend that had been growing for about a month

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customer relationships rely on customer data

Customer Relationship Management vs Customer Data Platform

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

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change mindset hotel digital marketing roi

Is It Time for Hotel Marketing to Evolve Past ROI

It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

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empty dilapidated hotel due to no guest demand

Getting Ready for Returning Demand with the Right Revenue Strategy

There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

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Why Segment is First Step to Creating More Personalized experiences for guests

Hotel Market Segments: Want to Know Which Generate Most Revenue?

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

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