Expert Insights

Your current content tells a story. It shows what your audience responds to, what performs well, and where the gaps are

When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:

It’s a combination of decisions, habits, and assumptions that are working against direct bookings every single day in ways that are entirely fixable

If you’re running an independent hotel, you already know how brutal the slow season can feel. That’s exactly where the SMERF market earns its keep

We examine what the future might look like as AI capabilities continue to expand and AI adoption in hotels continues to grow across the globe

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue

Rooms revenue management has moved from instinct to algorithms but revenue streams haven’t evolved at the same pace: Meetings & events (M&E) is one of them

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them