Expert Insights

Winter Might Be Coming, But Spring Can Still Bloom for Hotels veit meier berner+becker interview YouTube Thumbnail

Winter Might Be Coming, But Spring Can Still Bloom for Hotels

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

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christmas tree at a luxury hotel reflecting the importance now to boost direct bookings over the festive season

‘Tis the Season to Boost Your Hotel’s Direct Bookings

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

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businesses and homes are all reachable in a connected way for hotels if they really invested time understanding distribution in the 21st century and this advice will help them

A Handbook on Hotel Distribution in the 21st Century

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

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algorithms and view through a key hole indicative of hotels needing to look forward and consider both revenue management tactics and strategy to really excel

Tactical vs Strategic Revenue Management and How to Excel at Both

When it comes to deciding between tactical vs strategic revenue management, there’s actually no clear-cut answer to the question ‘Which is best?

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging

How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

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woman and robots in front of computers refelcting a potential outdated view of adding ai to your hotel call center

The Power of Integrating AI into Your Hotel’s Call Center

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

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man using a hotel payment gateway to book a room online providing valuable revenue but don't forget the option of direct pre-authorizations

Direct Pre-Authorizations Can Boost Hotel Revenue Starting Today

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

6 Forecasting Tips to Handle Uncertainty in the Hotel Industry

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

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icons of technology reflecting changes in hotel adoption to improve the guest experience along the guest journey

5 Technology Trends Changing The Hotel Guest Experience

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

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lightbulb with image of a brain inside reflecting the need for hotels to embrace a revenue management philosophy

The Situation of Revenue Management in The Hotel Industry

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

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