Expert Insights

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary

Especially in the current market, a powerful RMS can make the difference between missing wave after wave of demand versus riding every wave to the beach

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

The answer to the question “Can an RMS help my recruitment woes?” is clearly no, but if you look from a different angle, the answer could be a definite yes

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance