PODCAST: The Importance of Market Share in Revenue Management
In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Market Share and why it is so important, but often over looked, in…
How to Leverage Audiences for Google Hotel Ads
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape…
These 6 Analytics Anomalies Give Hotels Stress
We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are…
Improving the Features of a Hotel Booking Engine
The Digital maturity trends report by Adobe shows that the Travel & Hospitality Industry has grown 18% since 2016. NB: This is an article from hi Inc This growth has…
3 Tips to Improve Your Hotel Occupancy Rate
The occupancy rate is a widely tracked metric for any hotel. One of the first steps in measuring the performance of your hotel is looking at its occupancy rate. First,…
Why Booking.basic Is Bad News For Hoteliers
“Booking what?!” – you might ask exasperated and you would not be the only hotelier to do so. NB: This is an article from Aro Digital Booking.com has quietly introduced…
Eight Myths About OTAs: True or False?
In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise at best, if not completely false. These “urban myths” prevent us…
Expedia Will Allow Hotels to Undercut its Prices Online
Travel giant Expedia has bowed to industry pressure and waived contract clauses which prevented independent motel and hotel owners from undercutting their listings through their own channels. However, the platform…
RevPAR vs GOPPAR and Why We Need a New Champ
I have been around awhile and it’s not like I’m ancient or anything, but I have seen some BIG changes in how we as an industry look at numbers and…
5 Components to Effective Revenue and Profit Strategy
Looking to increase revenue in 2019? Get in line. NB: This is an article from Rainmaker The desire to generate more revenue is nothing new to hoteliers, but the journey…