Expert Insights

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

Focusing on individual needs, Revenue Managers are able to migrate their focus from ineffective typical pricing strategies to customer profitability instead

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling