Expert Insights

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

Forecasting uncertainty is important for pricing and it’s important for the cost-benefit analysis that an RMS needs to make on behalf of the clients

We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets

As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help