Expert Insights

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

For hotels, that first impression carries enormous weight as the website visitor is deciding whether the experience you’re selling is worth their time and money

For the hotel industry, SEO is less about traffic and more about intent. You’re not trying to go viral, you’re trying to capture demand when it exists

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line

Data shows that room nights booked across these markets are up 18.3%, with travellers booking closer to arrival, staying longer and cancelling less

Loyalty points create transactions, not relationships, and the shift from points based loyalty to relationship driven retention is already underway

This comes down to commercial ownership. The strongest-performing hotels are not necessarily the ones with the widest OTA exposure

Guests have always compared options before booking. The difference is that technology has made the process dramatically easier

For hotels, this isn’t just another update. It fundamentally changes how you run, scale, and think about Meta ads. Here’s what’s new and why it matters