Expert Insights

different coloured balls showing variety of hotels and importance of benchmarking

Hotel Benchmarking: Insider Tips to Kickstart Your Journey

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

Read more

man staring at a computer screen possibly reading an email before booking a hotel

Email Ideas That Turn Lookers Into Bookers

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

Read more

different sizes of burgers showing different fillings like different upselling options for a hotel

The Many Advantages of Upselling (Revenue, Loyalty, Satisfaction)

What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that

Read more

different colours swirling and joining reflecting the value to hotels of guest engagement

The New Relationship Between Upselling Cadence and Guest Engagement

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

Read more

hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

Forecasting Uncertainty – The Metric We Need

Forecasting uncertainty is important for pricing and it’s important for the cost-benefit analysis that an RMS needs to make on behalf of the clients

Read more

image for video with b+b discussing German hotel market update

German Hotel Market Update, Group Business and Changing Compsets

We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets

Read more

black and white picture of man sitting next to old technology depicting how a hotel is slow to invest in rms technology

6 Things to Consider When Investing in an RMS

As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments

Read more

privacy protection is impacting email marketing

How Privacy Protection is Changing Email Marketing

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

Read more

article image for lybra Recovery of Spanish Tourism: Summer Trends & the Impact of the Delta Variant in the UK

Recovery of Spanish Tourism: Summer Trends & Delta Variant UK Impact

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

Read more

red heart on a white background built up of data 1 and 0

Four Steps to Becoming a Data Driven Hotel Organization

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

Read more