Expert Insights

letters spelling out the word pricing

Why You Need Rate Parity in Your Hotel Pricing Strategy

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs

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video thumbnail image for discussion with kris glabinski of ratemetrics about how to turn hotel competitor intelligence into additional revenue

How to Turn Hotel Competitor Intelligence into Additional Revenue

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data

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pins in a map reflecting importance to hotels of ensuring their local listings are as effective as possible

Primary Local Listings Checklist for Hotels

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

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sign showing rooms available reflecting importance to hotels of ecommerce strategies to increase online booking

11 Hotel eCommerce Strategies For Selling More Rooms Online

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever

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The Reasons Why Customers Use (And So Do I)

Thanks for great service. Or should I say, “thanks hotel for rolling out the red carpet to so that they can roll it out for me?”

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different coloured pawn pieces reflect importance to hotels of guest segmentation to improve offers, revenue and satisfaction

Offer Segmentation: How to Increase Revenue and Guest Satisfaction

Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace

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cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption

Digital Marketing: Evolution, Innovation, and Disruption in 2023

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

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What Hoteliers Need to Know From Google Travel Partner Summit

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

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the words online booking on a computer keyboard reflecting importance to hotels of driving direct bookings trough their own website and digital marketing efforts

13 Ways to Attract More Direct Bookings for Your Hotel

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

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rms hotel travel tech mindset and importance of machine learning to hotel revenue management

Machine Learning And Its Importance In Hotel Revenue Management

Let’s explore how exactly you can use machine learning to streamline and enhance your revenue management processes

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