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man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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envelope and email icon reflecting value of email marketing campaigns

The Importance of Cadence & Relevance in Hotel Email Marketing

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

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computer and dots showing distribution across globe

Three Quick Wins to Optimize Post-Pandemic Hotel Distribution

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

Key Factors to Calculate Demand Forecasting

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

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monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

How to Optimize Upselling in Your Hotel

As the hospitality sector eagerly gears up to open their doors and welcome guests once again, how you can make the best out of upselling for your hotel

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steps representing the continual pricing approach required in towards hotel revenue management

Continuous Pricing without an RMS

These are some basic ways to get a feeling for Continuous Pricing concepts but only by embracing the four elements can you expect the best results

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laptop screen showing tripadvisor website

Tripadvisor Plus: How Will it Work?

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

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lybra image showing travel flight searches to europe

The European Travel Market is Finally Open for Business

This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism

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sign saying simplicity which is what mobile guest messaging can provide to a hotel driving efficiencies

Guest Messaging Will Make Hotel Staff More Efficient – Here’s The Proof

Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

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