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CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

Setting your price based on historical trends and knowledge of the market is like setting off on a journey using a map or old school GPS

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

Camping villages have an additional advantage over hotels, as they have greater opportunities to increase their housing units and revenue at lower cost

Recently, Spain has lost about twenty thousand searches per day. Travelers have abruptly interrupted a travel trend that had been growing for about a month

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most