Expert Insights

Beyond Discounts: How to Drive Revenue without Sacrificing Profit
We explore creative and effective strategies that go beyond discounts to drive revenue growth while maintaining healthy profit levels

How Controlling Your Hotel Pricing Could Increase Bookings by 34%
Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

Unveiling TikTok Search Ads: The Next Wave in Digital Advertising?
TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

Experiential Hospitality and the Levers to Drive Revenue and Profit
Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

The Power of Website URL Customization in the Hotel Industry
Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

How we Transformed a Hotel’s Booking Game with Google Ads
Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

How to Make the Most of AI and ChatGPT at Your Hotel
While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

From Inventory to Customer, The Evolution of Hotel Commercial Strategy
By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

Sustainability in Hotels: Where Are We and Where to Next?
How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

Common Hotel Package Examples and Some Unique Ideas
Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately