Expert Insights

dilapidated hotel reflecting need for hotels to start focusing on their website and check it is recession proof

Is Your Hotel Website Recession Proof?

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

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Market Segmentation: Back To Basics As We Recover berner+becker youtube thumbnail

Market Segmentation: Back To Basics As We Recover

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

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icons of people being circled with a red pen reflecting importance for hotels to achieve revenue success by focusing on individual customer profitability

Key to Today’s Revenue Success: Individual Customer Profitability

Focusing on individual needs, Revenue Managers are able to migrate their focus from ineffective typical pricing strategies to customer profitability instead

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Biggest Challenges Sales Team Face as Group Demand Returns (Part 2) ssp video thumbnail

Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

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man looking online at hotel website reflecting importance of metasearch marketing

What Is Hotel Metasearch Marketing?

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

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Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1) ssp video thumbnail

Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1)

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

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icons on mobile phone including well known otas expedia and booking

Expedia Search & Sort Factors Update: What Impact for Hoteliers?

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

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coins being added to a glass jar in the same way hotels have multiple options to increase revenue

15+ Effective Ways to Increase Hotel Revenue and Profit

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

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man looking at a website on a computer monitor

How to Convert Meeting Planners on Your Hotel Website

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

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one girl whispering to another reflecting the importance of why guest feedback matters to hotels and how to use it

Guest Feedback: Why It Matters And How To Use It (+Survey Template)

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

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