Expert Insights

If the underlying data is fragmented, outdated, inconsistent, duplicated or biased, AI systems will inevitably reproduce and amplify those weaknesses

These seven mistakes share a single root cause, which is fragmented guest data combined with disconnected communication

A press release for your hotel isn’t a magic button for AI awareness. The real goal is maximizing public, crawlable coverage

An OTA can know more about the guest. Hotels can know the guest better. The hotels that succeed will be the ones that combine both

Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch

Too often, hotels fall into a cycle where pricing decisions are driven almost entirely by what competitors are doing at any given moment

Your current content tells a story. It shows what your audience responds to, what performs well, and where the gaps are

When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:

It’s a combination of decisions, habits, and assumptions that are working against direct bookings every single day in ways that are entirely fixable

If you’re running an independent hotel, you already know how brutal the slow season can feel. That’s exactly where the SMERF market earns its keep