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Hotel Valentine’s Day: 5 Ways to Optimize Your Hotel Website

Highlighting the perfect romantic environment of your hotel and promoting it effectively across your website will help provide a boost to direct bookings

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The SCA Tsunami is Coming, How Will it Impact Hospitality Industry

From January 1st 2021 a new regulation on payments for online bookings that requires Strong Customer Authentication (SCA) will come into force

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The Paradigm Shift in Revenue Management with Future Demand Data

Creating forecasts based on future data sources is a paradigm shift in revenue management and, truly, the future of how hotels will price their rooms

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suitcases as hotels anticipate guests returning in 2021

8 Top Travel Trends Hotels Must Act on to Capture Demand in 2021

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

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How to Choose the Best Payment Processor for Your Direct Channel

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine

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retargeting your audience to generate hotel demand

How to use Retargeting to Generate and Convert Demand for Your Hotel?

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

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Hilton Branded Hotel? Tips and Advice to Drive Future Demand

In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic

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breaking the rules written on a wall reflecting hotels need to be careful with their digital marketing promotions

How to Ensure Your Next Hotel Promotion Stays Right Side of the Law

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly

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Intelligent Hospitality (HotelIQ) “Who Are We?” – In Conversation with Apo Demirtas

We are joined by Apo Demirtas, Founder and CEO of Intelligent Hospitality who talks about his background and how Intelligent Hospitality and HotelIQ came to be.

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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