Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?
If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern
What to do When Crisis Comes to Your City
You want everyone on the same page, prepared for what may come along. Advance preparation often separates those who make it through a crisis fairly unscathed and those that struggle.
Group Business, Threat or Opportunity: Room Type Displacement Model
The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario
Coronavirus – Your Revenue Strategy Checklist
There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared
Group Business, Threat or Opportunity: Simple Group Displacement Model
Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments
Is Bleisure Still a Thing? Spoiler Alert: It Definitely Still Is
Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might
How to Create a Successful Gift Voucher Campaign
Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars
Why Choose Rate Intelligence Over Rate Shopping?
End-to-end rate integrity management using data analytics to track travel sellers’ flows is key to ensuring transparency across sales and distribution channels and must be a top priority
The Black Friday Frenzy – Can Your Hotel Replicate it all Year Round?
Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market
Hotel Apps Enter a New Decade
The point is that it’s time to explode the old notion of the hotel app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that got our
