Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers
Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps
This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism
Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it