Expert Insights
Best Hotel Booking Apps for Independent Hotels
Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays
Create Your Digital Marketing Strategy Before Jumping Into Tactics
As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy
Unleash the Power of AI-First Business Intelligence and Analytics
In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game
Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies
The End of OTA Rate Parity
We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate
Do Automated Response Tools Really Increase Guest Satisfaction?
With these considerations in mind, the challenge lies in harnessing the benefits of automation without neglecting authentic guest communication
6 Tips to Boost Revenue Through Improved Service Levels
Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability
Flipping the Script: The Truth About Maximizing Hotel Revenue
True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers
How Do Guest Reviews Impact Revenue Management Strategies?
By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising