Expert Insights

7 Best Ways to Create Guest Journeys That Amaze Your Guests
One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience

Strategies For Marketing Your Pet Friendly Hotel
So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel

How to Craft and Promote the Ultimate Hotel Loyalty Program
A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

Hotel WhatsApp Marketing: How to Transform Guest Engagement
We’ll show you why WhatsApp Marketing is a game-changer for your hotel and share proven tactics to ensure your messages truly resonate

How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)
To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities

How to Leverage Behavioral Data to Improve Revenue Forecasting
Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

How To Set Your Spring 2025 Pricing Strategy Today
Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

Revenue Management Trends Shaping the Hotel Industry in 2025
We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment

10 Ready-to-Use Holiday Campaigns to Boost Bookings
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings