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Price Fairness and Price Identity: What Is It and Why Is It Important? (Pt 1)
In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value

The Impact of Easing Travel Restrictions on the European Travel Industry
Travelers across the world seem confident about the future of travel, but how the recovery plays out depends on specific regulations in country of origin

Should Major Brand Hotels Consider External Revenue Management Consultancy?
Welcome to another Expert Insights discussion Today we are joined by 3 guests: 🔹 LaToya Elam – General Manager at Homewood SuitesAtlanta-Alpharetta, Georgia🔹 Connor Vanderholm – Co-Founder at Topline Revenue🔹 […]

Simplify with Tech – Best Strategy for Revenue Managers 2021
Revenue Managers have the reputation for working with number focused, unwieldy reports. Those can be hard to follow for department heads less familiar

Tiered Marketing Approach to Hotel Recovery
A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

10 Ways to Enhance Your Hotel Social Media Presence in 2021
First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

Reflections from 2020: The Rise of Automated Pricing
While data is the oxygen that is going to fuel better pricing decisions the question still remains, will human decision-making triumph over machines

Gamification: Offering Guests an Interactive and Engaging Experience
Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

Why IKEA Just Made a Solid Case for Hotel Dynamic Pricing
Hoteliers getting into room dynamic pricing can go a step further. It’s about hoteliers taking steps toward embracing the idea of flexibility

Capacity Constraints: Managing in a COVID-19 World
Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions