Booking.com: A Partner They Are Not!
Over the past year or so, here in the UK we all know that Booking.com (as well as other OTA’s) have ‘softened’ their approach. They want us to believe that…
How Sales and Revenue Work Together to Avoid FOMO
The hospitality industry is in an unprecedented period of growth. However, this growth has not been driven by group. NB: This is an article from Rainmaker In the past decade,…
6 Things Every Revenue Manager Should do in January
With just a small percentage of difference in your hotel’s RevPAR between success and underperformance, the role of the Revenue Manager (RM) is crucial to hotels. NB: This is an…
How Can You Reduce Your Cancellation Rates in 2019
With consumer expectations at an all-time high, and their spending habits continuing to rise considerably, marketeers across the board are challenged with how best to keep them engaged. NB: This…
Hotel Industry Trends to Keep an Eye on in 2019
We’re at the start of a brand-new year, and the hospitality industry is busy with its annual trends forecasting, anticipating what the next twelve months may have in store for…
Tips for Optimizing Hotel Landing Page Content
Content is king in the eyes of the search engines, and a great search engine optimization strategy begins and ends with great content. NB: This is an article from Blue…
The Most Important Metric in Hotel Marketing: What’s Your OMTM?
As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from…
Top 10 Hospitality Trends for 2019
The hospitality industry has been undergoing tremendous changes and disruptions over the last two decades.What key trends have been steadily reshaping the industry and where is hospitality heading in the…
9 Tips for Revenue Management in 2019
When you run a property, there’s a lot to keep on top of. Sometimes it can be hard to know where to start when it comes to revenue management and…
The Hotel Upsell: Three Suggestions To Win The Risk-Reward Game
In an experience-driven industry like hospitality, online upselling is one of the easiest strategies a marketer can use to drive additional revenue. When the guest is already committed to booking,…