Expert Insights

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Top Tips to Help Convert Website Lookers into Hotel Bookers

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

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Expedia TravelAd Strategies for Small Hotels

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

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Why WhatsApp for Hotels is a Guest Communication Game Changer

Let’s break down why WhatsApp is the MVP in hotel guest communications. We’re talking engagement through the roof – far surpassing old-school email

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Boost Tour Operator Business With Effective Revenue Management

Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage this business segment

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Revenue Management from the Front Desk Manager Perspective

In the dynamic world of hospitality, where guest satisfaction is key, the Front Desk Manager must embrace revenue management to ensure a profitable hotel

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building blocks reflecting the importance for hotels to create a commercial strategy that will drive revenue

How to Create a Commercial Mindset that Will Drive Revenue

A commercial culture should be instinctual, something that is not only deeply embedded in the company but also entwined in the DNA of every single employee

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Booking Designated “Gatekeeper”; a New Era for European Hotels

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

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empty hammock on a beach reflecting the need to conquer the high season with strong direct booking strategies

Conquering High Season: Direct Booking Strategies Hotels Need

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

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a winner holding a cup and a loser looking sad reflecting the impact of the recent EU Digital Markets Act - DMA - and the impact on hotel bookings

Who Are The Winners and Losers of Google’s DMA Implementation?

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

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dilapidated hotel reflecting the risks of ignoring and neglecting revenue management

Ignorance Means Risks: The Cost of Neglecting Revenue Management

Many owners of small independent hotels have confirmed they were ‘too busy’ to pursue learning about revenue management, given their properties demands

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