digital

Automate Repeat Guest Welcome Letters via Email Marketing

Switching up your welcome emails to acknowledge and reward repeat guests is an essential way to boost loyalty and delight guests

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Sell More With High Quality Visual Content 

Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous

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hurdles reflecting the self inflicted challenges for hotels to convert direct sales

Three Hurdles to Direct Sales

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

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What is Hotel Metasearch?

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

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5 Ways Hotels Can Use Local Content to Drive Social Bookings

As social media algorithms change, it’s important to stay relevant to be found online. NB: This is an article from Travel Media Group Regardless of how much you post to […]

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13 Most Abused Terms When Marketing a Hotel

It’s already so difficult to stand out from the competition in the Hotel Industry, so why do we spend so much time trying to be like all other hotels?

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How SEO Can Help You Get More Direct Bookings For Your Hotel

You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings

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A Smart Guide to SEO for Independent Hotels

There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar

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How Can You Protect Your Top of Funnel Investment?

Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back

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lightbulb with image of a brain inside reflecting the need for hotels to understand and make the most of their demand data

Understand And Make The Most of Your Demand Data

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

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