digital

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Hotel Digital Marketing Performance: Defining Success in The New Market

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

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hotel employee and guest engagement with modern hotel automation technology

Where is Real Innovation in Hotels Happening? Digital Guest Engagement

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

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Your Guide to Increasing Local Guests Bookings

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

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Why Entity Based SEO is the One Strategy You Need to Implement

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

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Booking.com Introduces “Native Ads”

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

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Google Expanded Text Ads Discontinued

It’s impossible to predict how this decision by Google will actually affect performance in the long run. Maybe we’ll see a boost for Responsive Search Ads

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As World Goes More Digital Marketers Must Not Let ‘Science Overtake Art’

When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context

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How To Boost Your Hotel’s Email Click Through Rate

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

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What Black Friday 2021 Has In Store For Hoteliers

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

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image of man with head in sand used on a thumbnail for a video with cogwheel marketing looking at the importance of a marketing audit

Marketing Audit: Not Exciting But Crucial To Your Budget

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

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