digital

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Hotel Digital Marketing Lower Funnel: What Is It and Why Important?

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

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Why Online Reviews Are Important For Your Digital Marketing

An eye-opening study shows that a huge 94% of online shoppers stated negative reviews have convinced them to avoid a business altogether

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5 Hotel Website Design Trends to Follow in 2023

To convert Google searchers into repeat guests who leave great reviews, you’ll want to ensure that your website has an attractive and responsive design

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Hospitality Marketing: Strategies to Boost Your Bookings

Hospitality marketing trends evolve with guests and their priorities: even social media introverts were posting about their first post-pandemic stays

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How A Full Marketing Funnel Helps Boost Your Facebook Ads

We will show some data from our hotels’ Facebook ads campaigns that use this full marketing funnel approach and how it helps them

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You Might Have Built It, But Will They Book? Digital Marketing 101

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

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Are Guests Actually Interested in Your Online Content?

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

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Everything You Need to Know About Hotel Content Marketing

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

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Why People Are Unsubscribing From Your Hotels Emails

It seems that for every new address you add, you’re losing two. Why is that? Why are customers leaving your hotel emails database?

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Where Did All The Cookies Go?

You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end

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