digital

4 Effective Ways To Use Pre-Arrival Email Marketing

Delivering bespoke, well thought out email messaging throughout the whole booking and stay, will turn a guest into an advocate. And deliver more revenue.

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The What, When, Why & How of Hotel Website Redesign

With so many components to website design and development, a redesign can seem exhausting. We’ve broken down the who, what, when, why and how of a redesign

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man staring at a computer screen possibly reading an email before booking a hotel

Email Ideas That Turn Lookers Into Bookers

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

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How to Get More Restaurant Reservations with Google

Getting the GMB basics right is very important so let’s look at a powerful way to drive bookings to your restaurant by adding a ‘Reserve a table’ button

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The Complete Guide to Successful Facebook Marketing for Hotels

Put simply: If your property isn’t taking advantage of Facebook marketing, you’re probably missing out on a ton of revenue opportunities.

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different colours swirling and joining reflecting the value to hotels of guest engagement

The New Relationship Between Upselling Cadence and Guest Engagement

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

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Nano-Influencer Hotel Marketing: 6 Top Questions Answered

Nano-influencers are people with up to 10,000 followers, and they are who could bridge the gap organically between your hotel and its next guests

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15 Triggered Messages Your Hotel Should Be Sending To Guests

Depending on the context, the situation, and the guest, these messages could be sent via email, SMS, or push notification to your hotel branded mobile app

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How Hotels Can Best Fight Against OTAs with Paid Search Marketing

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

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How to Structure a Drip Campaign for Guest Nurturing

Planning, producing, and testing a drip campaign can be a bit tedious on the front end, but done well, they can help turn a casual guest into repeat ones

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