digital
7 Email Marketing Mistakes Hotels Should Avoid for Good Results
Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes
The 3 Pillars of Hotel Profit: A Simple Business Model
Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:
Heat Up Your Hotel Marketing Campaigns For Summer
Summer is one of the most competitive periods of the year so your campaigns need to be timely and impactful. We suggest having offers live in the next week
Hotels and Demand Generation: Buzzword or Must-Have?
Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content
Omnichannel Marketing Strategies You Need and Guests Will Love
Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings
How Retargeting Ads Capture Direct Bookings and Lost Revenue
We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue
Why Email Capture Rate is Critical for EMEA Hoteliers in 2025
High email capture rate means you can communicate directly with more guests, present personalized offers and specific campaigns to drive engagement
How Influencers Are Reshaping Travel Bookings in 2025
Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay
10 Ways to Make Your Hotel Social Media Stand Out in 2025
Many hotel social media feeds have started to feel more like static online catalogs than dynamic invitations to explore, feel, and connect
Backlinks and the Importance in SEO Strategy
Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites