digital

If your content focuses only on features, you’re missing the emotional connection that strong branding creates within social media marketing

Does your website actually work for an AI visitor? Is it AI-friendly and accessible? Does the information that AI needs in order to recommend you exist ?

For those focused on increasing direct bookings, AEO is a critical extension of hospitality marketing, hotel metasearch and Google hotel ads performance

We see the most successful direct booking strategies built around one core principle – guests book experiences first, and rooms second

The same AI shift that could make OTAs more powerful can also help hotels finally understand and reduce their true cost per acquisition (CPA)

If there is no budget to boost posts or run advertising campaigns, the assumption can be that social media has limited value

Instead of always starting with a search engine, users are now starting with video and imagery. They watch TikToks, they save Instagram Reels

If your hotel metasearch listing received 50,000 impressions over a period but only appears in 22,500, your impression share is 45%

A press release for your hotel isn’t a magic button for AI awareness. The real goal is maximizing public, crawlable coverage

An OTA can know more about the guest. Hotels can know the guest better. The hotels that succeed will be the ones that combine both