digital

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

A recent survey found nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels use social media in 2023?

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool