Travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel
For one reason or another, a number of hotels do not have the email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.
Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.
Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research…
Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.
This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.
It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.
Let’s look at a few basic examples of current marketing trends that hotels are following to fuel brand awareness and drive revenue, starting with something relatively straightforward and simple
If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.
It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review?