digital

Is Your Content Strategy Targeting Mid and Bottom Funnel Traffic?

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

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Let’s Talk Search Intent and Keyword Strategy

Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy

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Stop Blending In: Attract More Travellers by Telling Better Stories

With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

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Why Your Hotel Is Probably Running Too Many Facebook Ads

Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers

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How Hotels Can Use AI to Streamline Their PPC Campaigns

From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns

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mind the gap reflecting how hotel digital marketing can bridge the gaps in a hotel commercial strategy

Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

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The EU DMA: Impact on Google, Booking.com and Beyond

We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com

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What is the Importance of the Digital Customer Journey?

In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]

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