digital

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property