Recent research found more than half of 18 to 65 year olds book holidays based on Instagram posts, with almost a third choosing destinations based on “instagrammability” (how photogenic it is).
The travel industry is experiencing exponential growth, with online sales at the heart of the boom. NB: This is an article from Clock Software But, with marketplace bookings increasing by 184% over…
In order to create a holistic digital marketing strategy, you must weave SEO and content marketing together by playing off of their respective strengths.
Are there alternative ways to ‘buy’ followers? Definitely! Rather than paying for a specific headcount of new followers, there are other ways to invest your money in growing your social platform.
When it comes to hoteliers, they have started to integrate with global hotel groups to attract other suppliers to participate. A number of key international hotel groups land on the Baidu search page.
Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination
There is no shortcut for getting your website to perform well, other than putting as much time and effort as necessary into creating high-quality content reflecting Google’s E-A-T standards.
By maintaining a good referral strategy, with a long-term orientation you can really change online visibility, the amount of useful traffic your website receives and, ultimately, room reservations.
Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.
Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us