Part 2: Digital Marketing Mega Trends Turning Business on Its Head

Marketing has a role to play in attracting and retaining lifetime advocates, but our job is not to spend an outsized amount of focus on top of the funnel

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Connect with Guests Efficiently Through Email Marketing Automation

Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty

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What Google’s New Guidelines for AI-produced Content Mean for SEO

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

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Digital Marketing Mega-Trends Will Turn Business on its Head (Pt1)

Two digital marketing trends, loosely related but equally dynamic, are driving consumer change.  Those who grasp these will benefit from long term growth

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Attract High-Value Guests with Expedia Members Only Promotions

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

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cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption

Digital Marketing: Evolution, Innovation, and Disruption in 2023

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

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What Hoteliers Need to Know From Google Travel Partner Summit

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

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images from apple business connect reflecting an alternative to google maps and offering advantages to hotels

What Hotels Should Know About Apple Business Connect

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

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The ABCs of Social Media Marketing for Hotels

Hotel social media marketing has drastically changed over the past decade, and it should be an integral part of any marketing strategy

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Top 5 Video Content Ideas For Your Hotel This Spring

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

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