digital

Marketing has a role to play in attracting and retaining lifetime advocates, but our job is not to spend an outsized amount of focus on top of the funnel

Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

Two digital marketing trends, loosely related but equally dynamic, are driving consumer change.  Those who grasp these will benefit from long term growth

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

Hotel social media marketing has drastically changed over the past decade, and it should be an integral part of any marketing strategy

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content