How to Explore Google Hotel Ads for Untapped Hotel Sales
Over the past few years Google has made a conscious effort to be a bigger player in the travel industry. Google My Business, Google Adwords, Google Analytics, and Google Hotel…
Google Hotel Campaigns: The End Of Google Hotel Ads?
Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names…
Why Hotel Text Messaging is Newest Trend for Hospitality Business
People are on the go more than ever before. And with the rise of smartphones, they expect to be able to do everything on their mobile device – from planning…
Whip Up the Best Responses for Your Sour Reviews
When a guest takes the time to write a review for your property, the property should respond. If someone took the time to tell a staff member a compliment or…
Why Should Hoteliers Invest in Social Media?
In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. Stephanie Hilger, Director of Social Media at Blue Magnet…
The 10 Commandments of Hotel Email Marketing Campaigns
Email marketing is one of the best ways to retain customers by engaging with past, present (and future) guests. Smart hotel marketers prioritize keeping up-to-date on email marketing best practices…
6 Ways It Pays to Use Facebook Dynamic Ads for Travel
It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites,…
Overview: The Increasing Costs of Hotel Customer Acquisition
When we talk about red flags and concerns about increasing acquisition costs, some might be inclined to dismiss any worries and point to continued growth and prosperity—both in the industry…
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across…
How Google My Business Exploits the Hospitality Industry for Profit
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an…