digital

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option

What the industry calls guest acquisition is, actually, something closer to guest conversion i.e. travelers who have already been identified by a 3rd party

AEO moves beyond traditional SEO. It requires hotels to structure their data, content, and distribution to align with how AI systems retrieve information

AEO supports discoverability in direct answer formats. GEO shapes how your property is described in broader AI-generated recommendations

For many hotels, appearing in AI-generated recommendations still feels like a lottery, but AI tools reopen the door to giving hotels back their distinction

Hotels invest in SEO. Hotels invest in content. But rarely a strategy that connects the two in a way that actually drives bookings

This metasearch feature is different from TikTok’s Travel Ads product, which are traditional video or carousel ads with targeted audiences