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Hotel Performance Marketing to Drive Direct Bookings

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

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The Three Shifts Shaping the Future of Hotel Content

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

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Shrinking Booking Windows: 5 Strategies to Future Proof

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

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people conducting a search with futuristic overlay reflecting how search is changing from ranked blue links to curated recommendations

Search is Shifting from Ranked Blue Links to Recommendations

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

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man thinking reflecting why hotels must rethink their search and digital strategy

Why Hotels Must Rethink Their Search and Digital Strategy

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

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Ultimate Hotel Marketing Funnel: From Awareness to Bookings

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

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campervan on a beach reflecting the need for small hotels to take advantage of the current travel boom

How Small Hotels Can Thrive During a Travel Boom

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

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bookboost article image - how to measure pre-arrival communication success- KPIs that matter

How to Measure Pre-Arrival Communication Success

Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

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person on mobile using chatgpt to find out where they are maybe looking to book a stay illustrating the importance of hotel visibility on ai search platforms

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

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How to Transform Your Hotel Marketing with Storytelling

We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings

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