The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right…
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers…
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. NB: This is an article from…
It’s been almost 10 years since WhatsApp hit the market for individual users and people all around the world just can’t seem to get enough of it. Why would they,…
No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face some seasonality in your demand patterns, which inevitably manifest themselves…
We talk a lot around here about what it takes to get your emails delivered to inboxes. But hey, maybe that’s not your thing and you’d rather go to spam.…
If you want to improve, you need to be able to measure your efforts. However, in the case of SEO this can be a complex web. Success in SEO should…
We are always talking about how PPC is such an important piece to your overall hotel marketing strategy and Google has just added some more ammo to our PPC arsenal.…
If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and…
Your hotel, of course, has a polished presence on Instagram. NB: This is an article from Screenpilot Now boasting more than a billion monthly actives, the visuals-first platform is the…