The last few years have seen a steady rise in the impact of rate-parity and onward distribution issues on hotelier’s bottom line. GMs and revenue managers are scrambling to find…
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing…
Recently, Google has implemented some important changes to its review product that hoteliers, lodging operators and hospitality business should be aware of. NB: This is an article from ReviewPro Priorities…
The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools…
A marketing funnel is the journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. NB: This is an article from Staah Traditionally a marketing…
The linchpin of successful hotel marketing is a detailed, accurate understanding of your hotel’s typical guest. As strategic bedrock, these hotel guest personas provide a framework for decisions on marketing…
Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present. After a day or two, you notice…
Move over AirBnB, hotels aren’t going anywhere! According to an Accenture study that surveyed 2500 travelers across 5 countries, hotels continue to reign as the prefered lodging option among travel-goers.…
With 2018 weeks behind us, it is amazing to think about all the changes we have seen in the search world from big players like Google and Bing over the…
These days, hotel marketers are inundated with requests for complimentary accommodations, meals and more from self-dubbed social media “influencers,” promising to expose properties to the influencer’s “network of followers.” NB:…