digital
Hotel Performance Marketing to Drive Direct Bookings
Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points
The Three Shifts Shaping the Future of Hotel Content
The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity
Shrinking Booking Windows: 5 Strategies to Future Proof
The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Search is Shifting from Ranked Blue Links to Recommendations
Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

Why Hotels Must Rethink Their Search and Digital Strategy
The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search
Ultimate Hotel Marketing Funnel: From Awareness to Bookings
The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

How Small Hotels Can Thrive During a Travel Boom
In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

How to Measure Pre-Arrival Communication Success
Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity
AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured
How to Transform Your Hotel Marketing with Storytelling
We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings