#Awesome: 6 Hotel Tips for Twitter
These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of…
How Hotels Can Use Facebook Throughout the Purchase Funnel
Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. NB: This is an…
Guide To The Best Times To Post On Social Media
Is it possible to pinpoint the exact time of day to post on social media to yield higher levels of engagement? The truth is, there is no specific hour or…
How to decrease bounce rate and keep guests on your Hotel Website
A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who…
Brand hijacking in the hospitality industry
It seems almost unreal that a hotel would have any troubles receiving bookings when a guest is actively searching for its brands. After all, if travellers know your name, they…
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. NB: This is an article from Vizzly But like anything that…
Voice Search: Next Big Thing in Hotel Distribution and Marketing
As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements.…
3 Google Analytics Reports To Help Understand Your Guests
We live in an age where we know more about our hospitality customers than ever before. The question is, how well are you actually using the data available to offer…
Custom and Automated Schema Markup Increases Incremental Revenue
Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is…
Hotel website functionality: Are you implementing these features?
When travellers find your hotel website during research, you don’t want them to leave. You want that direct booking – and you want it quickly. NB: This is an article from Siteminder…