digital

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

By understanding what your hotel guests want and how to get your messages in front of them, you can create successful Valentine’s Day promotions

It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!

Email marketing is valuable to hotels. It can and should complement all your other digital marketing efforts across direct and indirect channels

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

Creating clunky or wordy marketing content could cause travellers to overlook your hotel and opt instead for a more tech-friendly brand

What doesn’t work organically, doesn’t work at all. Make sure to work first on your value proposition and then use advertising to amplify your hotel reach

The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated