6 Latest Social Media Changes Affecting Hotels and Resorts
The holidays are here, and there are few busier seasons for those of us in the hospitality industry. NB: This is an article from Lodging Interactive We know you’re busy,…
9 Resolutions Marketers Should Make for 2019
As we head into the new year it’s time to make some resolutions. NB: This is an article from MDG Advertising On top of personal commitments — does eating healthier,…
5 Ways To Use Guest Reviews In Your Hotel’s Content
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. NB: This is an article from…
5 Ways For Hotels To Boost Online Visibility
For as vast as the online world is, it’s a relatively crowded space. NB: This is an article from ScreenPilot In 2019, the only way for a hotel to stay…
We Took a Million Hotel Photos: Here’s What We Learned
When it comes to your hotel’s presence across all online channels, photography is undoubtedly one of the most important elements to optimizing traffic and conversion. TripAdvisor found in 2016 that…
Everything Your Hotel Should Know About the Google Maps Update
A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure that requires websites and applications that exceed a certain number…
8 Definitive Marketing Trends & Tools You Need For 2019
Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of…
Why and How You Should Apply the Netflix Model to Your Hotel
It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and…
5 Powerfully Effective Ways To Boost Engagement On Facebook
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly…
Is TripAdvisor New Social App The Future of Travel?
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app. At Web Summit…