marketing
Engage Travelers with Cyber Travel Deals
Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday
Search Generative Experience and Potential Impact for Hotels
He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience
Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic
We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around
How Can Small Properties Improve Google Hotel Reviews
Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay
Hotel Reputation Management: 10 Next Level Strategies
Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback
Understanding and Implementing Hotel Commercial Strategy
From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue
How the iOS 18 Update Will Impact Email Marketing
Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user
Branded Hotel Opening: How to Build Awareness with Paid Search
By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features
Metasearch Funnel in Detail: Free Booking Links and Data Sources
There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”
16 Wedding Venue Marketing Tips to Increase Bookings
It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings