marketing

Top 5 Email Marketing Trends for 2023

Email users are expected to top 4 billion in 2023, so marketing to this growing audience will remain an essential tactic for businesses

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Why Hotel Email Marketing Must be Thoughtful and Efficient

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

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christmas tree at a luxury hotel reflecting the importance now to boost direct bookings over the festive season

‘Tis the Season to Boost Your Hotel’s Direct Bookings

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

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How Much Does SEO Cost?

Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:

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3 Ways to Drive Hotel Demand in 2023

With many travelers eager to travel again, it’s crucial that properties activate comprehensive digital advertising strategies to capture increased demand

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What Are PPC Keywords & How To Find Them

The starting point of any PPC campaign begins with keywords. Keywords are the foundation of PPC and are one of the most critical parts of any campaign

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Recession Proof Your Hotel Marketing

You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition

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The Importance of Personalisation

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging

How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

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The 7Ps of Hotel Marketing

Core to a good hotel marketing strategy is to promote the right product in the right place, at the right price, and at the right time to the right audience

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