marketing

3 Ways To Fill Social Media Content Gaps When Guests Can’t Post Photos

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021

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How Hoteliers Can Update Facebook Tracking in 20 Clicks

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

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Five Ways to Use Social Media in Your Recovery Strategy

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

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Best Way To Segment Luxury Guests To Target Your Potential Audience

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

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The Hotel Website You Didn’t Know You Had

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

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Social Media for Hotels – Is it Worth it?

Will investment in social media benefit your hotel? After all, there’s no universal number that presents a desirable ROI

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The 3 Most Important Google Analytics Goals for Hotel Websites

Goals should not be overlooked as a key part of your Google Analytics data and website analysis. However, don’t fall into the “the more, the merrier” trap

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Luxury Hotel Marketing Strategies 2021: Get Your Recovery Plan Underway

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

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7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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Personalization Improves Conversions

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

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