marketing

Guests as Influencers: How to Reach Out About Positive Feedback

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

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Marketing Budgeting for 2022

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

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Use These US Holiday Insights to Prepare Your Marketing Strategies

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

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#FOMO and an Impending Cookie-less Future

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

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How To Maximise Marketing Budget Return For Your Luxury Hotel

A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals

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The Dos and Don’ts of Responding to Guests on Social Media

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

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Your Hotel’s Complete Guide to Facebook Marketing

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

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words search engine marketing on a blue piece of paper but is sem better than seo

SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

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How to Use Guest Segmentation to Increase Hotel Revenue

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

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words about data under a window ledge

A New Age of Hotel Management: Digital Collaboration Powered by Data

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

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