Google is moving forward with a major transition that requires all partners to migrate their Hotel campaigns from the Hotel Ads Center to Google Ads.
Event tourism is a niche which holds huge revenue potential for hospitality providers. Here are some tips on promoting your hotel without busting your budget:
We know you’ve a million things to juggle as a revenue or sales / marketing manager, so we’ve pulled together a few handy tips on how to manage your website content effectively.
We explain how hotels should adapt to intent-based search, specifically to gain exposure on Google Travel. Let’s describe what intent-based search is and why Google thinks that it’s so important.
Influencer marketing is still in its infancy, and it will become more widespread and sophisticated in the coming years. The travel industry in particular will continue to see massive shifts.
It might seem difficult to set up a guest survey yourself, but there are solutions out there that have been specially designed to make it as simple as possible.
Recently Google announced a new look for Search. The Ad Label format has been tweaked so ads blend more naturally into the search results, and favicons are now visible next to the search results.