marketing

Smarter Revenue Tools Mean Stronger Marketing and Big Wins

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

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The Hotel Industry is Most Commercially Unleveraged Sector

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

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How Guest Feedback is Powering AI-Driven Personalization

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

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AI-Generated Content for Hotels: Risks and Rewards

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

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person with data on a computer screen reflecting the importance of hotel data in driving revenue

Hospitality Data: How to Use it to Increase Revenue for Your Hotel

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

How AI Assists Identifying High Yield Segments for Marketing?

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

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Nail Your Hotel Photography: No Couples In Bathrobes

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought

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Why Unfiltered Influencers Are Taking Over

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

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Hotel Website Optimization Tips for Enhanced Mobile Bookings

A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue

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Beyond Hotel Price: Reimagining the 4Ps for Differentiation

Many hotels default to price competition because their offering is undifferentiated. When everything looks the same, what else is there than price

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