marketing

12 Types of Hotel Guest and How To Satisfy Their Expectations

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

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man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns

What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

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luxury hotel resort lobby reflecting importance of the hotel website and the secret to summertime success

The Secret to Summertime Success on Your Hotel Website

Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season

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Drive More Bookings: Innovative Strategies for Hotel Landing Pages

By leveraging custom landing pages in conjunction with enhanced social media marketing posts, hotels can significantly increase booking conversion rates

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Maximize Return on Experience (ROE) with Data Driven Marketing

Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer

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person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy

Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

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image of an empty chair in a run down building reflecting the impact to hotels of open executive positions and loss of momentum and revenue

Cost to Hotels of Open Executive Positions and Loss of Momentum

Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here

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Sizzling Summer Marketing Ideas for Hotels

Whether you’ve noticed peak occupancy slipping or simply want your property to stand out, revisit your summer marketing campaigns and try something new

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How To Optimize Metasearch Bids For Direct Bookings

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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