marketing

Whether leaning into AI, rethinking targeting or getting smarter about ad spend, here are 7 ways hotel marketers can level up their paid media strategies

Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!

By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation

When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

The hotel marketing landscape is constantly evolving. This year calls for fresh strategies that go beyond the traditional and embrace the future

Trends on TikTok can be divided into moments, signals, and forces, each offering different types of opportunities for your hotel or brand

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

It’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails

Here are the best ways to begin SEO for your hotel’s Google business profile, an increasingly important element of earning SERP real estate