marketing

Engage Travelers with Cyber Travel Deals

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

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Google Search Generative Experience and the potential impact on hotels interview YouTube Thumbnail image

Search Generative Experience and Potential Impact for Hotels

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

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man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

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boutique hotel room illustrating a small hotel challenge and the importance of google reviews

How Can Small Properties Improve Google Hotel Reviews

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

Hotel Reputation Management: 10 Next Level Strategies

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback

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american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

Understanding and Implementing Hotel Commercial Strategy

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

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How the iOS 18 Update Will Impact Email Marketing

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

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hand on computer mouse overlayed with a dollar image reflecting importance for hotels of using paid search to build awareness

Branded Hotel Opening: How to Build Awareness with Paid Search

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

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mirai article image about metasearch funnel the free booking links funnel and data sources

Metasearch Funnel in Detail: Free Booking Links and Data Sources

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

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16 Wedding Venue Marketing Tips to Increase Bookings

It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings

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