marketing
Smarter Revenue Tools Mean Stronger Marketing and Big Wins
It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing
The Hotel Industry is Most Commercially Unleveraged Sector
In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999
How Guest Feedback is Powering AI-Driven Personalization
The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences
AI-Generated Content for Hotels: Risks and Rewards
Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

Hospitality Data: How to Use it to Increase Revenue for Your Hotel
By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

How AI Assists Identifying High Yield Segments for Marketing?
Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics
Nail Your Hotel Photography: No Couples In Bathrobes
Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought
Why Unfiltered Influencers Are Taking Over
In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term
Hotel Website Optimization Tips for Enhanced Mobile Bookings
A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue
Beyond Hotel Price: Reimagining the 4Ps for Differentiation
Many hotels default to price competition because their offering is undifferentiated. When everything looks the same, what else is there than price