marketing

These seven mistakes share a single root cause, which is fragmented guest data combined with disconnected communication

A press release for your hotel isn’t a magic button for AI awareness. The real goal is maximizing public, crawlable coverage

An OTA can know more about the guest. Hotels can know the guest better. The hotels that succeed will be the ones that combine both

We often see this pattern emerge. Hotels wait until late September, or even October, to think seriously about autumn and winter booking performance

The ChatGPT decision to step back from in-platform transactions is creating new opportunities for hotels seeking to leverage AI for direct bookings

When the agent recommends a rate move, who decides if the recommendation is right, given that nobody agreed on the underlying forecast initially?

Revenue and Marketing had not had a conversation about when to reach new domestic travelers relative to forward occupancy and rate strategy

Your current content tells a story. It shows what your audience responds to, what performs well, and where the gaps are

When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:

Marketing and revenue often operate in parallel rather than in sync and that disconnect has a direct impact on conversions and profitability