marketing

Revenue and Marketing had not had a conversation about when to reach new domestic travelers relative to forward occupancy and rate strategy

Your current content tells a story. It shows what your audience responds to, what performs well, and where the gaps are

When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:

Marketing and revenue often operate in parallel rather than in sync and that disconnect has a direct impact on conversions and profitability

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option

What the industry calls guest acquisition is, actually, something closer to guest conversion i.e. travelers who have already been identified by a 3rd party

Hotels are realising activity alone doesn’t equal growth. Strategy does. The focus now? Performance-driven marketing that aligns with revenue and operations