pricing

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy

Room service at your hotel can be one of the trickiest parts of the business to get right and not always easy to convert into a profitable exercise

Revenue Management needs to evolve, the focus should be on most recent data of traveller behaviour to recalibrate the expected booking curve

Guests crave enriching travel experiences and are willing to reach deep into their pockets to ensure they get them. But they will also be more discerning

Resort managers have seen they can use revenue management principles and techniques to get the most profits from food and beverage, spas, pool and golf

Search data from trivago will enhance Atomize’s demand modeling and generate more revenue by optimizing rates in response to real-time market demand

Rather than just seeing lines on a graph, it is important for hotel owners, managers, and revenue managers to interpret the opportunities that it can yield

It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs