Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?
If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern
COVID-19 Profit Impact on China, Europe and US
The extent to which coronavirus has impacted the hotel industry is coming into focus based on new data, which provides further transparency in terms of the damaging impact on hotel profit.
Group Business, Threat or Opportunity: Room Type Displacement Model
The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario
Coronavirus – Your Revenue Strategy Checklist
There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared
After Watching The Credit Bubble Implode In 2008, I Worry For Hotels
So, whilst new investment in a growing industry is a good thing, over-investment is destructive. And the conditions in hotels globally have been perfect for over-investment
Benchmarking 101: Parking Into Profit
Benchmarking must go much deeper than revenue figures. By getting a handle on operational data, a hotelier can determine how profitable their parking operations are
Rate Integrity: A Key Way to Increase Direct Bookings
Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility
Hotels Scrape Out Profit Growth in January Amid Coronavirus Concern
U.S. hotels eked out 0.6% y-o-y GOPPAR increase in January, but as the scope of the coronavirus becomes clearer, subsequent months could put pressure on both top and bottomline growth
Coronavirus – Now is Not The Time to Panic and Cut Rates
There is no doubt we are in a time of huge uncertainty and the immediate reaction is to drop rates, but my advice is don’t. Reducing rates does not stimulate demand as proven time and time again
Calls for Rate Parity Ban Rise Up Again in UK
Research by Which? suggests 80% of hotel rooms can be booked cheaper by going direct than through OTAs. Rate parity clauses were blamed, with UKHospitality calling for the UK to ban them.
