How to Create Your Hotel Competitive Set Analysis?
Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.
How to Get a Fuller Picture of Your Competitors’ Room Rates
Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact. If we see a…
How to Build a Pricing Strategy for your Independent Hotel
Having a pricing strategy that consistently works for your business is essential to increasing your market share. In this post we will guide you through all the steps to pricing success!
Why Are we Dropping Rates so Close to Arrival Date?
Why Are we Dropping Rates so Close to Arrival Date? Most Revenue Managers would be used to pulling these figures and presenting them to the GM and perhaps getting ready for 40 lashes!!
US Hotels Report Record High TrevPAR Despite RevPAR Decline
TRevPAR hit record highs at hotels in the U.S. in March, propelled by a 6.8 percent year-on-year increase in non-rooms revenues, which offset a 0.6 percent decrease in RevPAR
6 Points for an Effective Rate Parity Action Plan
The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.
The Rise of Attribute Based Selling
Adopting attribute based selling in Hospitality is a logical next step, and even though there will likely be challenges to overcome during the process, the long-term reward will be worth it.
Negative Flow Thru: What Is It And How Do We Measure It
In many hotels at the beginning of a period of declining occupancy and/or rate, the negative flow thru is very high. It’s quite easy for it to exceed negative 100%.