Cart Abandonment Strategies for Bringing Back Lost Bookings
Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or…
What’s Happening with Rate Parity in the Hotel Industry?
Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. NB: This is an article from Trivago But despite its frequent appearance…
MENA Hotels Challenged by Supply and Economic Concerns
Hotel profit plummeted in the Middle East & North Africa in January, as oversupply and struggling oil prices took a toll, sending GOPPAR to a 13.9-percent year-on-year decrease, according to…
Challenging Start to 2019 for Hotels in Mainland Europe
Profit per room at hotels in mainland Europe fell by 9.1 percent year-over-year in January—the largest margin of decline in this measure since August 2016—as revenues dropped and costs escalated,…
How You Should Think About Point-of-Sale Pricing and Source Markets
When it comes to managing a hotel’s revenue, there are many data points to consider: target occupancy, booking windows, group sales projections, market trends, local events, and more. NB: This…
New Year, Similar Profit Story for US Hotels
Not even a government shutdown could throw the U.S. hotel industry off-kilter. Hotels picked up essentially where they left off in 2018, demonstrating a sustained uptrend in profit growth. U.S.…
UK Hotels Profit Disappoint Even as RevPAR Levels Stay Strong
Despite a 3.4-percent year-over-year increase in RevPAR in January, profit per room at UK hotels dropped by 2.6 percent due to rising costs, according to data tracking full-service hotels from…
Why 2019 is the Year for Hotels to Make More Money
The hotel industry continues to grow at an unprecedented rate. The latest figures from the UNWTO show international arrivals growing 6% in 2018 to total 1.4 billion. NB: This is…
Have You Noticed? Resorts Are Getting Personal (with Pricing)
My work has taken me to a lot of resorts this past year. Part of it may have been my eagerness to escape the harsh winter we’ve had in Minnesota,…
Take the Guesswork Out of Your Hotel Pricing Strategy
Hoteliers and property managers are often looking for new ways to maximize revenue, but achieving peak earnings requires the right hotel pricing strategy to be implemented at the right time.…