pricing

Your Guide to Increasing Local Guests Bookings

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

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Driving Occupancy by Segment During Changing Times

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy

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Revenue Management Helps Stave off Discounts During Covid-19 Crisis

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

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thumbnail image for discussion with topline about revenue managers and whether they are responsible for generating demand or not

Let Us Be Clear Revenue Managers Do Not Create Demand

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

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2022 Negotiated U.S. Hotel Rates Could Rise 15 Percent

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

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A Systematic Approach to Monetising New Hotel Offerings

As conversations around monetising new hotel offerings increase, everyone needs to be speaking the same language and guided by a consistent yardstick

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Hotel Strategic Pricing in a Turbulent Market

Too often hotels make decisions to adjust retail pricing based on STR results without understanding the impact past decisions had on MPI

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How Should You Prepare Your Hotel For The Winter Season?

There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th

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Hotel Revenue Management: the Roller Coaster Ride of Covid-19 Changes

A common trend seen by revenue managers is the cycle of time to evaluate and re-evaluate keeps shrinking, similar to changes seen before in sales bookings

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Hotels Can Afford to Be Greedy as 2021 Enters its Final Quarter

It is tempting to keep prices low to grab those early bookers, but it ignores the ultimate goal which is to maximize hotels revenue per available room

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