Google Hotel Ads Increases Price Transparency to its Results
Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]
What is the Best Revenue Metric? Is ADR and RevPar Enough?
As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]
Hotel Data: Seasonality vs. Moving Average
Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]
Turn Need Periods Into Brand Enhancing Opportunities
Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that don’t work against the property’s status as a luxury brand? […]
U.S. Hotel Industry Resilient, GOPPAR Up in September
The third quarter ended on a high note for U.S. hotels, as September profit per room climbed year-over-year, indication that the current cycle still has teeth. GOPPAR in the month […]
Rough 2019 Gives Way to Profit Burst for Mainland Europe Hotels
Profit per available room grew YOY for hotels in Mainland Europe during September and for the second time in 2019. After three consecutive months of YOY declines, GOPPAR increased by 3.9%
What is Rate Parity and Why It Is Important?
Rate Parity is most often a difficult and complicated thing to manage… While Rate Parity clauses are now illegal in most of Europe, and therefore can’t be required from OTAs anymore, […]
UK Hotels Q3 End on High Note with RevPAR and GOPPAR Gains
The third quarter ended on a positive note for UK hotels as profit per available room increased on a year-over-year basis for the second consecutive month
After String of Profit Woe, MENA GOPPAR Jumps in September
MENA hotels have cause for celebration. After 12 consecutive months of y-o-y profit decline, GOPPAR was up 10.9%, buoyed by a 4.9% rise in occupancy and an uptick in f&b revenue
How to Take the Guesswork Out of Competitive Intelligence
What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements
