Price Strategies: Thinking Out of the Box?
Perhaps we should do the reverse path: define the price of the Non-Refundable, and to this, add a value that compensates for the risk of cancellation
How Moving Beyond RevPAR Can Improve Your Bottom Line
Benchmarking changes the mindset and culture of an organization, making it more dynamic, creative and receptive to new opportunities that can lead to profit maximization.
Daily RevPAR Fluctuations Make Volatility New Normal
An analysis of total U.S. performance and a peek at several global markets shows that RevPAR changes greater than 10% have happened almost daily since the mid-2000s.
Effective Hotel Pricing Strategies to Sell More Rooms at Right Rate
Determining the right hotel room rate is not an easy task. This whole game of room pricing strategy becomes quite complex as you need to consider several factors that impact your room pricing.
Washington, D.C. is Suing to Stop Ridiculous Resort Fee Pricing Practice
Hotels had such success with the resort fee gambit in markets like Las Vegas and Hawaii that they started tacking fees onto rates at non-resorts in cities like New York, San Francisco, and Washington
Top Considerations for Pricing at a Room Type Level
Are you capturing every last dollar from pricing your various room types appropriately? How much are those last-minute free upgrades really costing you? What are you leaving on the table?
Optimizing Profit & Reducing Distribution Costs
While encouraging guests to book direct can help hotels bypass some commissions and fees there are still many hotels that rely on the distribution and marketing reach of OTAs.
Are You a “Price Leader” or a “Price Follower”?
The real beauty of using primary data is that you become the leader and decision-maker for your price, rather than a follower of someone else’s strategy.
European Hotels Grow GOPPAR for First Time in 2019
Hotels in mainland Europe recorded their first year-on-year increase in profit per room in May, powered by growth across all revenue centres, according to the latest data tracking hotels from…
GOPPAR Bounces Back, But Cost Concerns Remain at U.S. Hotels
After a negative turn in April, profit per room at U.S. hotels bounced back in May, increasing by 2.0% year-over-year, buoyed by growth across all revenue centers