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Why Hotels Should Embrace Instant Group Booking

Now is the time to embrace instant group booking. Those hotels who invest early and lay a solid foundation will be the most successful

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How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

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How to Improve Your Hotel Website in 4 Simple Steps

We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink

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What are Google’s Organic Hotel Booking Links?

By eliminating the need for users to visit intermediaries, you have a higher chance of converting potential guests into booking and interact direct

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book now on a mobile phone reflecting the importance of booking apps to independent hotels

Best Hotel Booking Apps for Independent Hotels

Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays

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Metasearch is Not Just Effective But Increasingly Efficient

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

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How to Provide the Best Customer Service Before Booking

There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests

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image of standard room from Hotel at Six for a case study article with The Hotels Network

Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

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How 6 Current Social Media Trends Could Reshape Hotel Strategies

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

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Top Hotel Marketing Myths Debunked

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

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