online

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey

A successful booking abandonment campaign relies heavily on email marketing to re-engage and recover lost online bookings

We have some tips for creating a strong on-property hotel welcome email you can follow to help you enhance the guest experience

Not only can SEO increase your quality and quantity of website traffic, but SEO can also help to improve the user experience of a website