online
How Guest Feedback is Powering AI-Driven Personalization
The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences
AI-Generated Content for Hotels: Risks and Rewards
Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation
Hotel Alert: Check Your Distribution Networks for Old Photos
Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again
Aggressive OTA Pricing Strategies Affect Independent Hotels
When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website
Nail Your Hotel Photography: No Couples In Bathrobes
Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought
3 Emerging Booking Trends You Can Not Ignore in 2025
The guest booking journey is constantly evolving, is your hotel’s direct booking channel ready to welcome today’s modern guests?
3 Ways to Reward Guests for Booking Direct
You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts
Hotel Website Optimization Tips for Enhanced Mobile Bookings
A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue
U.S. “Drip Pricing” Law: What it means for the Hotel Industry
The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront
#OverIt: Why Hashtags Aren’t What They Used To Be
With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional
