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Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

Data continues to show booking lead times are shortening but travellers are spending more time researching potential destinations and lodging

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites