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Hotels + OTAs: Love-Hate Relationship That Needs to Change
Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries
Social Media Trends for Hotels in 2025
Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends
The 10 Best Hotel Marketing Tools
Whether looking to streamline tasks, connect better with guests, or improve online visibility, these are the top 10 hotel marketing tools you need
Maximise Direct Bookings: A Guide For Hoteliers
Today’s travellers value tailored experiences. By catering to diverse needs, hotels can enhance guest satisfaction and drive repeat bookings and referrals

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads
Planning and Implementing a Perfect Hotel Photoshoot
Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!
Building a Successful Hotel Influencer Program in 2025
By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation
7 Ways to Boost Your Hotel Website Conversion Rate
Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

Why Social Media is Essential for Hospitality in 2025
Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away
What is the Booking.com 2025 Review Score Update?
The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience