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The idea of this test is simple: to use an AI agent to complete a hotel booking on popular booking engines. We started out with a few questions in mind:

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured