OTAs Charging Commissions on Resort Fees: What Resorts Can Do
An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.
Baidu Introduces Aladdin as its First Hotel Ads Product
When it comes to hoteliers, they have started to integrate with global hotel groups to attract other suppliers to participate. A number of key international hotel groups land on the Baidu search page.
Why Travel Intent Products Are Baffling Hoteliers
Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination
Why Amazon Should Acquire Airbnb – and Not for the Love of Travel
Speculation persists on the possibility of Amazon’s entry into travel. So what should Amazon’s next move be? The answer is to acquire Airbnb.
3 Hotels with High-Impact Website Conversion Strategies
Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us
Expedia Mulls Matching Booking on Resort Fee Commissions
With Booking.com making the controversial move of charging commissions on hotel resort fees for the first time this week, rival Expedia Group isn’t ruling out matching the new stance.
What if the Only Website Ever Needed for Travel Bookings was Google
Google is positioning itself as the only website you need for anything, including finding a place to stay. Let me explain with a bit of history. HISTORY OF GOOGLE HOTEL ADS…
Hotels Can Take Advantage of Facebook’s New Appointment Booking Tool
While appointment bookings don’t appear to be enabled on all accounts yet, we would imagine that it’s only a matter of time before all hotels can benefit.
5 Psychological Triggers to Increase your Website Bookings
In the following post, we’ll explain 5 psychological triggers that you can use to influence your customers decision-making, forge deeper relationships, and drive more direct bookings.
Ctrip vs Alibaba: 2 Approaches To The Chinese Travel Industry
Alibaba launched its online platform “Alitrip” in 2014 to compete with Ctrip. Moving forward to 2017, Alibaba decided to scrap Alitrip and build a new travel platform, Fliggy.