Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think
Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London
Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels
Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more
Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?
When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context
Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes