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Simple Ideas and Steps to Improve your Direct Booking (Part 1)

In part 1 we explore the challenge to drive and convert more direct booking business, what are some basic errors made and ultimately, is it worth it?

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Google Reviews are Back: How Does This Affect my Hotel?

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

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Covid19 Recovery Toolkit – Outreach and Marketing Strategy

It’s not just what channels you’re on and which people you’re reaching, it’s important to think about the marketing message you use to inspire confidence

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engaging with potential hotel guests online

Hotel Reopening Strategies to Engage with Guests Online

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

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OTA Trends And What They Mean For Your Hotel (May)

OTAs are revising ad spend and seeing impression share and click fluctuations. With April and May in the rearview, the crisis has impacted each OTA

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The Hotelier’s Action Plan for a Post Lockdown World

Now is the time to re-build your strategy with a clean slate. We have lockdown reached ground zero, now we must move upward

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How You Can Claim the Upturn from OTAs in 10 Steps

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

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Don’t Hand the Upturn to OTAs

Hotels handed power to the OTAs once before. Resetting the distribution relationship to a fairer balance is within each hotel’s grasp

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What are Google Property Promotion Ads and How do They Work?

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

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Interpreting Recovery Signs for Covid-19

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

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