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With its latest update to Google Hotels, Google introduced hotel-level price tracking, a feature that allows travellers to receive alerts when prices drop

If your hotel metasearch listing received 50,000 impressions over a period but only appears in 22,500, your impression share is 45%

The ChatGPT decision to step back from in-platform transactions is creating new opportunities for hotels seeking to leverage AI for direct bookings

AI doesn’t just answer questions; it anticipates needs, upending old search hierarchies and clearing space for agile newcomers with fresh ideas.

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

TikTok Ads have matured significantly. You’re no longer limited to awareness. You can now optimise for direct bookings

Most hotel websites are not broken. They load properly, look professional, and technically do what they were designed to do. On the surface, everything appears to be working. And that […]

For hotels, that first impression carries enormous weight as the website visitor is deciding whether the experience you’re selling is worth their time and money

For the hotel industry, SEO is less about traffic and more about intent. You’re not trying to go viral, you’re trying to capture demand when it exists