Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base
Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out
Data continues to show booking lead times are shortening but travellers are spending more time researching potential destinations and lodging
Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.
Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations
Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions
Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites