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Why Hotels Should Embrace Instant Group Booking
Now is the time to embrace instant group booking. Those hotels who invest early and lay a solid foundation will be the most successful
How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA
For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode
How to Improve Your Hotel Website in 4 Simple Steps
We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink
What are Google’s Organic Hotel Booking Links?
By eliminating the need for users to visit intermediaries, you have a higher chance of converting potential guests into booking and interact direct
Best Hotel Booking Apps for Independent Hotels
Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays
Metasearch is Not Just Effective But Increasingly Efficient
In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape
How to Provide the Best Customer Service Before Booking
There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests
Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)
Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors
How 6 Current Social Media Trends Could Reshape Hotel Strategies
We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge
Top Hotel Marketing Myths Debunked
Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved