online

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Embracing these changes and optimizing your presence on Google Maps can lead to increased visibility, engagement, and ultimately, bookings

The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success