3 Ways to Encourage User Generated Content from Guests
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing…
All-In-One Facebook Messaging & What It Means for the Hotel Industry
Facebook recently announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. NB: This is an article from Lodging…
5 Steps to Ensure Hotel Guests Share Experiences
Move over AirBnB, hotels aren’t going anywhere! According to an Accenture study that surveyed 2500 travelers across 5 countries, hotels continue to reign as the prefered lodging option among travel-goers.…
Old School Distribution Tool Can Help Hotels Boost Bookings
Most major manufacturing industries are cyclical, taking top trends from past decades and updating them to sell to a brand-new generation of consumers; the retail, interior design and music industries…
Booking.com: A Partner They Are Not!
Over the past year or so, here in the UK we all know that Booking.com (as well as other OTA’s) have ‘softened’ their approach. They want us to believe that…
Views on Direct Booking and OTAs Vary From Brand to Brand
The collective push by the hotel industry in recent years to get guests to book direct could intensify as new entrants add pressure and competition to the distribution landscape. At…
Does Your Hotel Website Stink? These Six Factors Will Tell You
Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is…
2019: The Year Hotels Get a Grip on Acquisition Costs
Examining the challenges and opportunities facing hoteliers in 2019, it might be easy to say, “New year, same old story.” In attempts to drive revenue and increase profitability, hoteliers—like they…
How to Get Booked on Airbnb
Having a great listing is critical to booking success on Airbnb. Whether you’re a vacation rental, a B&B or hotel, follow these easy tips to get the most out of…
4 Quick Ways to Boost Your Hotel’s Checkout Conversion Rates
Ever since online travel agencies took off, direct conversion rates in hospitality have been so poor that many hoteliers had simply given up on maintaining and upgrading their websites, instead…