Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.
Many hoteliers prioritise a direct booking strategy year after year, scoffing at any suggestion online travel agent-led distribution could be beneficial, especially for new hotels.
Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential…
OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?
OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.
Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers
We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.
Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?