topline-revenue

tightrope walker reflecting challenge for hotels of balancing whether to sell out or maximize revenue

Selling Out vs. Maximizing Revenue: The Delicate Balance

You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin

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magnet drawing a block out reflecting the need to balance guest loyalty with new customer acquisition

Is Customer Loyalty Overrated? Acquisition May be More Profitable

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

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sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue

Flipping the Script: The Truth About Maximizing Hotel Revenue

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

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stack of coins and arrows pointing up reflecting higher adr and why hotels should not be afraid to price their rooms high

Why You Shouldn’t Be Afraid to Price Your Rooms High

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

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money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel

Why Last Minute Bookings Can Be Gold

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

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the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong

Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty

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person sitting near an old piece of technology reflecting how hotel revenue management has evolved or needs to evolve

Traditional Revenue Management is Outdated, Reinvent Approach

The demise of traditional revenue management is a reality we can’t ignore. To thrive in today’s competitive industry, you must adapt or face consequences

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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meeting and event space in a hotel reflecting the transformative power of mastering group bookings to drive profitability

Mastering Group Bookings: 4 Steps to Profitability

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

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