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Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value

What if we focused more on the quality of each guest’s experience? Turns out, investing in guest satisfaction can significantly boost long-term revenue

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success