topline-revenue

a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time

Strategies for Selling Out During Shoulder Season

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

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person with glasses and a hat looking a bit like a spy illustrating a rate wars discussion when hotels engage in price espionage

Rate Wars: When Hotels Engage in ‘Price Espionage’

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

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two hands coming together in the same way revenue and marketing need to be more aligned in hotels

Why RM Fails Without Sales and Marketing Collaboration

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

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man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes

Website Turning Guests Away? 5 Mistakes That Hurt Conversions

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

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one different egg reflecting the power of originality in marketing

Copycat Marketing: Why Being Original Beats Following Trends

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

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hotel reception and 3 stars on the front desk reflecting the value of human hospitality which is not delivered by booking engine technology efficiency

Myth of the Perfect Booking Engine: Personal Touch Still Wins

Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

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looking at graphs through a magnifying glass asking how can a revenue manager become a revenue sleuth

Be a Revenue Sleuth and Unmask Revenue Maximization Tactics

The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value

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coins being stacked up to reflect how hotels can still increase their adr with the right focus

Quality of Guest Experience Focus Boosts Long Term Revenue

What if we focused more on the quality of each guest’s experience? Turns out, investing in guest satisfaction can significantly boost long-term revenue

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magnifying glass over an algorithm reflecting the problem with perfection and how over optimization can harm your revenue strategy

How Over-Optimization Can Harm Your Revenue Strategy

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

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person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy

Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

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