What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment
You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in
We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter
In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.
We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand
We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value
RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?
We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve