revenue

man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Read more

9 Guest Upselling Insights for Summer 2021

Upselling – digital or front desk, is a great way to remind guests of what they might have missed during the booking process and showcasing services

Read more

From Demand Management To Revenue Generation

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

Read more

Top Tips on Building a Smart and Profitable Pricing Strategy

Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

Read more

envelope and email icon reflecting value of email marketing campaigns

The Importance of Cadence & Relevance in Hotel Email Marketing

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Read more

computer and dots showing distribution across globe

Three Quick Wins to Optimize Post-Pandemic Hotel Distribution

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Read more

two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Read more

hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

Key Factors to Calculate Demand Forecasting

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

Read more

Cancellations Rates: Where do They Stand and How to Overcome Them?

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue

Read more

person booking hotel direct online via a laptop

Why Direct Selling is Experiencing its Sweetest Moment

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Read more