Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling
Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers
Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps
Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue
Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience