revenue
Why Your Hotel Needs an Abandoned Cart Campaign
In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy
Revenue Generation Actions To Maximize Transient Segments
Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps
Pitfalls in Hotel Competitor Analysis and How to Fix Them
This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid
The Hidden Cost of Discounts
The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications

7 Ways for Hotels to Capture Profitable Group Business
Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Your Forecast Is Wrong – But Not for the Reason You Think
Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)
In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one
Anatomy of a High-Converting Website to Increase Conversions
A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency
6 Ways OTAs Think Differently
OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship