revenue

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line

If you are one of those who views measuring feedback as too much effort, let’s take a deep dive into the benefits of measuring and analysing guest feedback

Ask most hotel sales reps what they like least about their job and cold outreach is usually near the top. It feels awkward and the rejection adds up fast

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package

Even if your bar is not instaworthy, that is no reason to discount its revenue potential. Here’s how to curate an experience that keeps guests returning

New data suggests the next major opportunity for hotel revenue may lie somewhere else entirely – after check-in

The psychology behind hotel upselling is straightforward. A guest who has already made a booking decision is past the hardest part of the sales process