revenue

Industry benchmarks consistently show that non-room revenue accounts for 30 to 50 percent of total guest spend at full-service properties

Losing control of your pricing isn’t usually a single decision. It happens gradually, across your distribution network, and often in ways that are hard to spot

A forward-looking commercial strategy answers four questions every week, before the comp set is opened. None of those questions are answered by RGI

Every hotel has hours – morning, midday, evening. It’s about recognizing the asset you’ve built has more earning potential than the overnight model alone

Marketing and revenue often operate in parallel rather than in sync and that disconnect has a direct impact on conversions and profitability

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue

Rooms revenue management has moved from instinct to algorithms but revenue streams haven’t evolved at the same pace: Meetings & events (M&E) is one of them

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Here are five peak-season revenue strategies to consider, along with practical tips andtools to take your hotel performance to the next level

Hotels are realising activity alone doesn’t equal growth. Strategy does. The focus now? Performance-driven marketing that aligns with revenue and operations