revenue

Why Your Hotel Needs an Abandoned Cart Campaign

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

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Revenue Generation Actions To Maximize Transient Segments

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

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Pitfalls in Hotel Competitor Analysis and How to Fix Them

This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid

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The Hidden Cost of Discounts

The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications

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business group at a small hotel venue

7 Ways for Hotels to Capture Profitable Group Business

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

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jigsaw pieces being added illustrating the importance of building a solid hotel forecast because typically the approach taken is outdated

Your Forecast Is Wrong – But Not for the Reason You Think

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

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arrow going down reflecting hotel concerns about low occupancy in August and what can be done to avoid this problem

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

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3 arrows hitting a bullseye reflecting the importance of a hotel commercial strategy

Hotel Commercial Strategy: Solutions and Optimisation

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

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Anatomy of a High-Converting Website to Increase Conversions

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

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6 Ways OTAs Think Differently

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

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