revenue

A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue

Until recently upsell software solutions did not check inventory availability. They were simply offer systems collecting requests for later manual approval

A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

Year-end sentiment and search data shows ongoing demand for travel remains high. Who benefits from the tourism demand?

It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make

During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management

Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings

Every traveler has a maximum value they can offer your hotel and upselling can help capture this and in turn increase overall revenue and profitability

No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery