What Black Friday 2021 Has In Store For Hoteliers
October 13, 2021
Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and…
Expert Insights
Marketing Audit: Not Exciting But Crucial To Your Budget
October 12, 2021
The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going…How To Budget Plan Amidst Uncertainty
October 11, 2021
With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond…How To Tailor Your Hotel Social Media Presence to Entice The Right Demographic
October 7, 2021
Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be…Expedia Travel Ads vs Koddi: Hotel Marketing Platform Comparison
October 7, 2021
This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia…To Sell or Not Sell? Now That Is A Question!
October 7, 2021
We are posing the question to sell or not to sell, after the last 18 months why are we even…Subscribe to our weekly newsletter and say up to date
Expert Updates
How Outrigger Hotels and Resorts Increased Website Conversion and Direct Revenue
Sep 16 2021
Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive
How to Improve Your Hotel Distribution, Direct Sales and Your Results.
Sep 13 2021
The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered
Hotel Upselling Trends: March 2021 to August 2021
Sep 10 2021
Few hotels have reached maximum occupancy for any substantial amount of time, so there is almost always a wide array of inventory for upselling
Pods and Vids
Latest News
Next in Loyalty: Eight Levers to Turn Customers Into Fans
Oct 14 2021
Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs
Why Microservice Hotel PMS Architecture is the Future
Oct 14 2021
Microservice hotel PMS architecture offers scalability, sustainability, and security and is poised to be the future of travel tech infrastructure
RevPAM: What is it And Why it Matters to Revenue Management Strategies?
Oct 14 2021
RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the earning potential of their property
A Sales Culture Remains Fundamental To The Revenue Management Process
Oct 14 2021
We can continue to build strong revenue teams and a sales culture focused on taking care of our guests in order to further drive revenues and profitability
What Can Hoteliers Do To Inspire Leisure Travel Over Next Few Months?
Oct 14 2021
It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant
Increase Online Luxury Hotel Revenue with Book Direct
Oct 13 2021
There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around
A Systematic Approach to Monetising New Hotel Offerings
Oct 13 2021
As conversations around monetising new hotel offerings increase, everyone needs to be speaking the same language and guided by a consistent yardstick
Hotel Strategic Pricing in a Turbulent Market
Oct 13 2021
Too often hotels make decisions to adjust retail pricing based on STR results without understanding the impact past decisions had on MPI
Pent-Up Travel Demand Is Bubbling Up. Will The Bubble Burst?
Oct 13 2021
Consumers are on the move again, requiring travel providers to think about how best to balance supply with demand in the wake of nuanced considerations
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