Bad Data + Cognitive Surrender: The Emerging Enterprise AI Threat
May 14 2026
If the underlying data is fragmented, outdated, inconsistent, duplicated or biased, AI systems will inevitably reproduce and amplify those weaknesses
May 14 2026
If the underlying data is fragmented, outdated, inconsistent, duplicated or biased, AI systems will inevitably reproduce and amplify those weaknesses
May 14 2026
These seven mistakes share a single root cause, which is fragmented guest data combined with disconnected communication
May 14 2026
A press release for your hotel isn’t a magic button for AI awareness. The real goal is maximizing public, crawlable coverage
May 14 2026
An OTA can know more about the guest. Hotels can know the guest better. The hotels that succeed will be the ones that combine both
May 14 2026
Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch
May 14 2026
Too often, hotels fall into a cycle where pricing decisions are driven almost entirely by what competitors are doing at any given moment
May 7 2026
Your current content tells a story. It shows what your audience responds to, what performs well, and where the gaps are
May 7 2026
When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:
May 7 2026
It’s a combination of decisions, habits, and assumptions that are working against direct bookings every single day in ways that are entirely fixable
15 April 2025
The Area Director of Revenue Strategy role is to identify and maximize all potential revenue opportunities for assigned hotels. This…
25 January 2025
LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 …
25 January 2025
DIRECTOR OF SALES, UKExcellent Benefits | Competitive Salary | Career Development OpportunitiesAre …
24 January 2025
DescriptionJOB SUMMARYResponsible for all front office functions and staff. Areas of responsibility …
23 January 2025
About us…Nestled on Greenwich Peninsula, attached to the O2, Intercontinental London O2 embraces …
23 January 2025
National Sales Manager (London or the Home Counties)OverviewThis exciting role offers the opportunity …
May 7 2026
Here is the round up of Hotel Success Stories from our Expert Partners during March and April 2026
May 7 2026
Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during March and April 2026. You can either scroll through […]
Feb 3 2026
Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]
May 19 2026
We see the most successful direct booking strategies built around one core principle – guests book experiences first, and rooms second
May 19 2026
The same AI shift that could make OTAs more powerful can also help hotels finally understand and reduce their true cost per acquisition (CPA)
May 19 2026
The strategic horizon shows you which hotels’ demand years are shaping up soft and which are shaping up strong, side by side
May 19 2026
Mobile only pricing on most OTAs applies specifically to app users, not to guests browsing the OTA’s website on a mobile browser
May 19 2026
Revenue AI is one of the highest-stakes areas because errors translate directly into financial loss or reputational damage
May 15 2026
If there is no budget to boost posts or run advertising campaigns, the assumption can be that social media has limited value
Oct,11,2022
Hotel (Tech) Anatomy 101 Is Your Property “Healthy” Enough to Reach Peak Performance? This is a six-part tech stack...Oct,25,2021
This event – organized by Lybra & Revenue Hub – will teach hoteliers how to differentiate themselves by using...Oct,12,2021
Not only will Leadership from Chaos be a great event but we have also secured a 25% discount for anyone looking to attend...Oct,06,2021
A free 100% online event where the most important voices of the sector such as Google, Facebook, Trivago, TripAdvisor, Koddi,...Sep,29,2021
Over the last 18 months the hospitality industry has evolved globally and learnt to embrace changes. These included...Jul,29,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...Pulling together industry leaders, suppliers and consultants we aim to bring you thought leading commentary, articles and views
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