SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try
Aug 11 2022
SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs
Expert Insights
Is Your Hotel Website Recession Proof?
Aug 9 2022
In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production
Market Segmentation: Back To Basics As We Recover
Aug 4 2022
Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation
Key to Today’s Revenue Success: Individual Customer Profitability
Aug 2 2022
Focusing on individual needs, Revenue Managers are able to migrate their focus from ineffective typical pricing strategies to customer profitability instead
Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)
Aug 2 2022
In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.
What Is Hotel Metasearch Marketing?
Aug 1 2022
Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings
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Resources
Expert Updates
Combat Price Disparity and Boost Reservations on Your Hotel Website
Aug 1 2022
Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct
Improve Pricing Strategy, Competitive Position, and RevPAR (Case Studies)
Jul 26 2022
It provided the opportunity to rethink pricing strategy, moving from a price level system to an open pricing system, which is more dynamic and profitable
Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)
Jun 30 2022
Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion
Latest News
Making Metasearch Work For You
Aug 12 2022
The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees
Capitalize on Pre-Arrival Revenue Opportunities
Aug 12 2022
The pre-stay guest journey is available for incremental revenue opportunities. Catering to guests’ needs before they arrive enhances the experience
Traits of High-Performing Pricing Experts
Aug 12 2022
We have listed 8 traits of high-performing pricing experts that can help you deliver world-class pricing strategies
Why Is Revenue Management So Important In The Hotel Industry?
Aug 12 2022
Revenue management is an essential component of success in the hotel industry. However, it also takes a lot of time and effort
What You Need To Know About Metasearch
Aug 11 2022
In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]
5 Keys To Becoming A Great Hotel Marketing Leader
Aug 11 2022
To stay at the forefront of innovation, creativity and ahead of competitors, you need to develop the skills to be a great leader when marketing your hotel
Events
Hotels 2022: Moving from Surviving to Thriving
Oct,25,2021
This event – organized by Lybra & Revenue Hub – will teach hoteliers how to differentiate themselves by using...Leadership from Chaos
Oct,12,2021
Not only will Leadership from Chaos be a great event but we have also secured a 25% discount for anyone looking to attend...Mirai: Online Digital Marketing Event For Hoteliers
Oct,06,2021
A free 100% online event where the most important voices of the sector such as Google, Facebook, Trivago, TripAdvisor, Koddi,...REV_OLUTION: A hospitality hybrid event
Sep,29,2021
Over the last 18 months the hospitality industry has evolved globally and learnt to embrace changes. These included...Revenue Management Strategy and RMS – CEO/Leadership Day
Jul,29,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...Revenue Management Strategy and RMS – Data Science Day
Jul,28,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...About Revenue Hub
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