The AI Funnel is Broken! The Fix? Build Trust in Consideration Phase
Apr 23 2026
While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively
Expert Insights
Bridging the Gap: SEO and Content Marketing in Hotels
Apr 23 2026
Hotels invest in SEO. Hotels invest in content. But rarely a strategy that connects the two in a way that actually drives bookings
TikTok Has Entered the Chat: Metasearch
Apr 23 2026
This metasearch feature is different from TikTok’s Travel Ads product, which are traditional video or carousel ads with targeted audiences
5 Guest Segments Every Hotel Should Use in Email Campaigns
Apr 23 2026
The problem isn’t your copy or your offer. It’s that every guest got the same message, and none of them felt like it was meant for them
Hotel Positioning: Steps to Follow to be Truly Recognizable
Apr 23 2026
Positioning is not what you think of your hotel. It is the space you occupy in the market’s mind relative to your competitors
How Hotels Can Drive More Direct Bookings with TikTok Ads
Apr 23 2026
TikTok Ads have matured significantly. You’re no longer limited to awareness. You can now optimise for direct bookings
Agent Ready Data: Top of Checklist for Travel & Hotel Consultants
Apr 23 2026
When agents rely on stale batch data, poorly structured APIs, or inconsistent schemas, the result isn’t just minor errors; they misinterpret and hallucinate
Common Revenue Management Mistakes Hotels Still Make
Apr 23 2026
Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table
How to Build a Multi-Pronged Hotel Commercial Strategy
Apr 16 2026
Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes
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Jobs
Area Director Revenue Strategy – Remington Hospitality
15 April 2025
The Area Director of Revenue Strategy role is to identify and maximize all potential revenue opportunities for assigned hotels. This…
FLEX Director – Marketing Intelligence – Marriott – Bethesda, MD
25 January 2025
LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 …
Director of Sales, UK – Melia White House Hotel – Fitzrovia, United Kingdom
25 January 2025
DIRECTOR OF SALES, UKExcellent Benefits | Competitive Salary | Career Development OpportunitiesAre …
Front Office Manager – Marriott Hotels & Resorts – Leicester, United Kingdom
24 January 2025
DescriptionJOB SUMMARYResponsible for all front office functions and staff. Areas of responsibility …
Director of Sales – InterContinental Hotel London The O2 – London, United Kingdom
23 January 2025
About us…Nestled on Greenwich Peninsula, attached to the O2, Intercontinental London O2 embraces …
National Sales Manager – Hyatt Regency London – The Churchill – West London, United Kingdom
23 January 2025
National Sales Manager (London or the Home Counties)OverviewThis exciting role offers the opportunity …
Resources
Pods and Vids
Expert Updates
Hotel Success Stories: Expert Partners January 2026
Feb 3 2026
Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]
Hotel Technology Updates: Expert Partners January 2026
Feb 3 2026
Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]
Hotel Success Stories: Expert Partners October 2025
Nov 4 2025
Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue
Latest News
The AI Agent Trap: Hotel’s Next Technology Crisis Is In Motion
Apr 22 2026
The moment a hotel needs an AI agent to interact with a different system, the agent hits a wall that it was never designed to cross
What AI Can’t Replace in Guest Experience and How to Measure It
Apr 22 2026
There is a risk the hotel industry has this backwards and we run the risk of automating away the exact moments a guest actually values
Why Your “Good Enough” Hotel Website Is Losing You Revenue
Apr 22 2026
Most hotel websites are not broken. They load properly, look professional, and technically do what they were designed to do. On the surface, everything appears to be working. And that […]
How Much of Your Hotel Demand Do You Control? 7 Key Questions
Apr 22 2026
OTA market power and the erosion of rate parity protections are all compressing the margin available to properties that have not built owned demand
5 Ways Hotel Marketers Turn Summer Traffic to Direct Bookings
Apr 22 2026
With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer
Your Best Sales Month This Year Might Have Cost You €8,000
Apr 22 2026
Sales lands a 3-night corporate group: 80 rooms per night, a full F&B package, and two meeting rooms. RevPAR for the month finishes up 9% on last year
Events
Hotel (Tech) Anatomy 101: Is Your Property “Healthy” Enough?
Oct,11,2022
Hotel (Tech) Anatomy 101 Is Your Property “Healthy” Enough to Reach Peak Performance? This is a six-part tech stack...Hotels 2022: Moving from Surviving to Thriving
Oct,25,2021
This event – organized by Lybra & Revenue Hub – will teach hoteliers how to differentiate themselves by using...Leadership from Chaos
Oct,12,2021
Not only will Leadership from Chaos be a great event but we have also secured a 25% discount for anyone looking to attend...Mirai: Online Digital Marketing Event For Hoteliers
Oct,06,2021
A free 100% online event where the most important voices of the sector such as Google, Facebook, Trivago, TripAdvisor, Koddi,...REV_OLUTION: A hospitality hybrid event
Sep,29,2021
Over the last 18 months the hospitality industry has evolved globally and learnt to embrace changes. These included...Revenue Management Strategy and RMS – CEO/Leadership Day
Jul,29,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...About Revenue Hub
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