Smart Shopping for Data: Driving Analytics Excellence in the Airlines Industry
December 4, 2019
With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition…
Discover news, jobs, advice, and events for Revenue, Data, Reservations, Front Office & Digital Marketing professionals
Expert Insights
4 Mistakes You Want to Avoid When Setting Up Your Facebook Ads
December 3, 2019
Even if you’re a veteran Facebook ads user, you may be guilty of making some of the errors on this…A Make-or-Break Issue for Hotels: Guests Want Cybersecurity
December 3, 2019
Once the specific aspects of security have been considered across hotel vendors, in order to shift guest perceptions of cybersecurity,…What Is a Good Channel Mix for a Hotel
December 2, 2019
If you are not regularly looking at your Channel Mix, incorporate it into your team’s analysis. Revenue Managers, as a…Mr. Hotelier, Four Signs It is Time to Change your Distribution Partner
November 29, 2019
While technology, customer profiles and buying habits have changed dramatically, hoteliers have been sluggish in reviewing and revamping their distribution…How to Retarget Your Audience for Hoteliers
November 25, 2019
Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity.…Latest News
What is Always-On Travel Marketing?
December 5, 2019
At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that…How to Personalize Hotel Stays for Different Travelers
December 5, 2019
We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to…Hotel 101: What Is GOPPAR and Why Does It Matter?
December 5, 2019
For hotels, the GOPPAR benchmarking metric bridges the gap between what your hotel makes and how much you’re putting into…The Dual Strategy To Drive Direct Bookings To Your Hotel Website
December 5, 2019
These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel…Solutions and Practices to Turn Hotel Data Into a Valuable Asset
December 5, 2019
A key challenge of hotel data management is the high diversity of information. It can be extracted from multiple websites,…How OTAs Use Words To Change Your Perspective … and Your Perception.
December 4, 2019
Words have the power of changing the world. In our little big world, OTAs know too well how to use…Total Revenue Forecasting – Sunny with a Chance of Profits
December 4, 2019
Whether it’s time to make hay while the sun shines or to batten down the hatches when storm clouds are…Net Revenue, and Now What?
December 4, 2019
Every time the team gets a sense where they stand with their Net Revenue KPI’s the same question pops up…U.S. GOPPAR Turns Negative After Recent Gains
December 4, 2019
Two consecutive months of profit gain were spoiled as the start of the fourth quarter brought with it a year-over-year…Job Vacancies
No job listings found.