How to Build a Multi-Pronged Hotel Commercial Strategy
Apr 16 2026
Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes
Apr 16 2026
Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes
Apr 16 2026
For hotels, that first impression carries enormous weight as the website visitor is deciding whether the experience you’re selling is worth their time and money
Apr 16 2026
For the hotel industry, SEO is less about traffic and more about intent. You’re not trying to go viral, you’re trying to capture demand when it exists
Apr 16 2026
Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging
Apr 16 2026
This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line
Apr 8 2026
Data shows that room nights booked across these markets are up 18.3%, with travellers booking closer to arrival, staying longer and cancelling less
Apr 8 2026
Loyalty points create transactions, not relationships, and the shift from points based loyalty to relationship driven retention is already underway
Apr 8 2026
This comes down to commercial ownership. The strongest-performing hotels are not necessarily the ones with the widest OTA exposure
Apr 8 2026
Guests have always compared options before booking. The difference is that technology has made the process dramatically easier
15 April 2025
The Area Director of Revenue Strategy role is to identify and maximize all potential revenue opportunities for assigned hotels. This…
25 January 2025
LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 …
25 January 2025
DIRECTOR OF SALES, UKExcellent Benefits | Competitive Salary | Career Development OpportunitiesAre …
24 January 2025
DescriptionJOB SUMMARYResponsible for all front office functions and staff. Areas of responsibility …
23 January 2025
About us…Nestled on Greenwich Peninsula, attached to the O2, Intercontinental London O2 embraces …
23 January 2025
National Sales Manager (London or the Home Counties)OverviewThis exciting role offers the opportunity …
Feb 3 2026
Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]
Feb 3 2026
Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]
Nov 4 2025
Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue
Apr 17 2026
A strategic approach to organic social media marketing can elevate your digital ecosystem and support your hotel’s organic or paid efforts
Apr 17 2026
Data access is not always as simple as expected. Timing is not always aligned with business needs. And costs are not always clear in advance.
Apr 17 2026
The next frontier is profit. Not as an afterthought to revenue analysis, but as an equal input – live, benchmarked, integrated view of where margin is made
Apr 17 2026
With manual forecasting, most of the time is spent making the numbers usable, not useful. You are playing catch-up not looking forward
Apr 17 2026
When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy
Apr 15 2026
To attract the right guests, you need to make sure your unique story gets heard. That is where creative content marketing for boutique hotels comes in
Oct,11,2022
Hotel (Tech) Anatomy 101 Is Your Property “Healthy” Enough to Reach Peak Performance? This is a six-part tech stack...Oct,25,2021
This event – organized by Lybra & Revenue Hub – will teach hoteliers how to differentiate themselves by using...Oct,12,2021
Not only will Leadership from Chaos be a great event but we have also secured a 25% discount for anyone looking to attend...Oct,06,2021
A free 100% online event where the most important voices of the sector such as Google, Facebook, Trivago, TripAdvisor, Koddi,...Sep,29,2021
Over the last 18 months the hospitality industry has evolved globally and learnt to embrace changes. These included...Jul,29,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...Pulling together industry leaders, suppliers and consultants we aim to bring you thought leading commentary, articles and views
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