Why Hotel Marketing Needs to Move Beyond ROI and ROAS
July 30, 2021
In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing…
Expert Insights
Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available
July 28, 2021
The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and…3 Easy-to-Manage Guest Services That Can Boost Revenue
July 27, 2021
Today we look at 3 guest services that can be offered and booked through automation and which will help support…Delta Variant Stops European Tourism, Leaving Coastal Destinations Crisis
July 27, 2021
Once again, Europe is locked in new restrictions because of the spread of the Delta Variant and, as a result,…Hotel Benchmarking: Insider Tips to Kickstart Your Journey
July 21, 2021
It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsetsEmail Ideas That Turn Lookers Into Bookers
July 21, 2021
With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even furtherSubscribe to our weekly newsletter and say up to date
Expert Updates
New Rooms Upselling: Increasing Revenues in a Simple Way
Jul 23 2021
After long preparation time, we launch one of this year’s main improvements of our booking engine: upselling of rooms (or apartments, if that is your case)
GuestEQ Redesign Simplifies Hotel Operations Management
Jul 21 2021
It enables hotel staff to communicate how they want to on a familiar platform. They don’t want to pick up a phone, walkie-talkie or pass around paper notes
Intelligent Data Insights: Putting Car Rental Operators In The Driving Seat
Jul 20 2021
We have developed a solution to specifically address the challenges facing the car rental industry. The result is Fornova Mobility Intelligence (FornovaMI)
Pods and Vids
Latest News
TripAdvisor Plus And What It Means For Your Hotel
Jul 30 2021
TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services
Who Moved My Hotel’s Market Share?
Jul 30 2021
Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?
Absolute RevPAR Breaks US$100 Barrier First Time Since October 2019
Jul 30 2021
Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019
A Travel Boom Is Looming. But Is The Industry Ready?
Jul 29 2021
A recent survey of 4,700 respondents from 11 countries, revealed 57 percent expected to travel within two months of the pandemic’s containment
Can Business Travel Bounce Back to Boost Hard Hit Hotel Sector?
Jul 29 2021
For now, it’s domestic market leading corporate travel with the hotel sector in France at 80 percent of 2019 levels and Spain and Nordics at 50 percent
Navigating the Future of Data and Travel Marketing
Jul 29 2021
To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data
Key Learnings for APAC Travel and Tourism Sector
Jul 29 2021
Travel recovery is starting to appear in the US, China, and the Middle East, it’s only time before the APAC region is welcoming excited international guests
How To Write Post-Stay Emails To Drive Loyalty And Advocacy
Jul 28 2021
Building relationships with guests is critical. Maintain communication with your guests and you can build customer loyalty with pre and post stay email
What Is The Best Digital Marketing Strategy When Your Hotel is Full?
Jul 28 2021
If you are a fortunate hotel that currently is at full occupancy, what should you be doing with your marketing? Should you decrease your budgets?
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