Is US Hotel Industry Heading Inadvertently to Over Commoditization?
Sep 29 2022
Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?
Expert Insights
The Key To Boosting Total Revenue In Your Hotel
Sep 29 2022
Once you’ve identified each stage of the guest experience, you can move on to the next stage: defining potential revenue streams across many touchpoints
How To Spot Dates Where Your Hotel Can Increase Rates
Sep 29 2022
With the ebb and flow of pricing, rate changes must be frequent, and a hotel must regularly adjust pricing based on demand, forecasts, and competition
Hotel Digital Marketing Lower Funnel: What Is It and Why Important?
Sep 26 2022
What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment
How to Create Alignment From a Fragmented Booking Funnel
Sep 26 2022
The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action
How to Measure Your Hotel Profitability
Sep 26 2022
Understanding hotel profitability ratios isn’t always straightforward because you may not have all the information you need to understand your ROI or ROE
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Expert Updates
Combat Price Disparity and Boost Reservations on Your Hotel Website
Aug 1 2022
Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct
Improve Pricing Strategy, Competitive Position, and RevPAR (Case Studies)
Jul 26 2022
It provided the opportunity to rethink pricing strategy, moving from a price level system to an open pricing system, which is more dynamic and profitable
Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)
Jun 30 2022
Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion
Latest News
Hotel Marketing Checklist for 2022 & 2023
Sep 30 2022
With the proliferation of new travel apps, distribution goliaths updating ranking algorithms, building a hotel marketing strategy can seem intimidating
Here Are The Best Hotel Customer Retention Strategies
Sep 30 2022
There are a multitude of things you as a hotelier can do to increase your customer retention rates, or in other words – keep people coming back
How To Offset Seasonality Impact By Increasing Mid Week Occupancy Rates
Sep 30 2022
We look at how a hotel increased their summer mid-week occupancy rates and how to apply this strategy across different seasons
As Long As Guests Pay, Resort Fees Stay
Sep 30 2022
While hotel owners may worry about the potential negative impact of charging resort fees, that has not deterred the practice or slowed the rate of increase
Synchronizing Reputation and Revenue Strategies: 5 Areas to Focus On
Sep 29 2022
Revenue managers should regularly compare price positioning with reputation positioning because reputation impacts price elasticity
Do’s and Don’ts of Hotel Guest Mobile Messaging
Sep 28 2022
Instead of trying to get your guests’ attention 24/7, your send strategy should be to optimize sends during specific phases of the guest journey
Events
Hotel (Tech) Anatomy 101: Is Your Property “Healthy” Enough?
Oct,11,2022
Hotel (Tech) Anatomy 101 Is Your Property “Healthy” Enough to Reach Peak Performance? This is a six-part tech stack...Hotels 2022: Moving from Surviving to Thriving
Oct,25,2021
This event – organized by Lybra & Revenue Hub – will teach hoteliers how to differentiate themselves by using...Leadership from Chaos
Oct,12,2021
Not only will Leadership from Chaos be a great event but we have also secured a 25% discount for anyone looking to attend...Mirai: Online Digital Marketing Event For Hoteliers
Oct,06,2021
A free 100% online event where the most important voices of the sector such as Google, Facebook, Trivago, TripAdvisor, Koddi,...REV_OLUTION: A hospitality hybrid event
Sep,29,2021
Over the last 18 months the hospitality industry has evolved globally and learnt to embrace changes. These included...Revenue Management Strategy and RMS – CEO/Leadership Day
Jul,29,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...About Revenue Hub
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