Moving Past ROAS as a Marketing KPI
Jan 15 2026
As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story
Jan 15 2026
As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story
Jan 15 2026
The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent
Jan 15 2026
When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance
Jan 15 2026
The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early
Jan 15 2026
In a busy hotel, pricing can easily slip off your radar. When you wait too long to respond to shifts in demand, you miss your window to optimize revenue
Jan 8 2026
The main value of agentic AI is that it automates entire multi-step workflows by bridging the gap between systems
Jan 8 2026
MCP. GEO. Agentic AI. LLMs. They are dropped into conversations as if everyone already knows what they mean. Most people nod along
Jan 8 2026
AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding
Jan 8 2026
Applied strategically, early bird campaigns allow hotels to capture high-intent guests early, protect rate integrity, and reduce dependency on OTA demand
15 April 2025
The Area Director of Revenue Strategy role is to identify and maximize all potential revenue opportunities for assigned hotels. This…
25 January 2025
LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 …
25 January 2025
DIRECTOR OF SALES, UKExcellent Benefits | Competitive Salary | Career Development OpportunitiesAre …
24 January 2025
DescriptionJOB SUMMARYResponsible for all front office functions and staff. Areas of responsibility …
23 January 2025
About us…Nestled on Greenwich Peninsula, attached to the O2, Intercontinental London O2 embraces …
23 January 2025
National Sales Manager (London or the Home Counties)OverviewThis exciting role offers the opportunity …
Nov 4 2025
Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue
Nov 4 2025
Here is the round up of product launches and strategic partnerships during the month of October for our Hotel Technology Expert Partners
Sep 30 2025
Here is the round up of Hotel Success Stories from our Expert Partners during September outlining increased bookings and revenue
Jan 16 2026
We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels
Jan 16 2026
Success now depends on how your content guides the traveler. If written strictly for search engines, rather than people, is often overlooked in AI search
Jan 16 2026
From the moment someone walks through the door (or taps “check in” on their phones), every second counts toward shaping the guest experience
Jan 16 2026
To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day
Jan 14 2026
Here are 10 supercharged Super Bowl ideas to drive sales and revenue, streamline operations, and keep your fans coming back long after the final whistle
Jan 14 2026
Many venue managers say revenue forecasting is one of the hardest parts of the job because the information they rely on is rarely complete or current
Oct,11,2022
Hotel (Tech) Anatomy 101 Is Your Property “Healthy” Enough to Reach Peak Performance? This is a six-part tech stack...Oct,25,2021
This event – organized by Lybra & Revenue Hub – will teach hoteliers how to differentiate themselves by using...Oct,12,2021
Not only will Leadership from Chaos be a great event but we have also secured a 25% discount for anyone looking to attend...Oct,06,2021
A free 100% online event where the most important voices of the sector such as Google, Facebook, Trivago, TripAdvisor, Koddi,...Sep,29,2021
Over the last 18 months the hospitality industry has evolved globally and learnt to embrace changes. These included...Jul,29,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...Pulling together industry leaders, suppliers and consultants we aim to bring you thought leading commentary, articles and views
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