Hi, welcome to another Expert Insights discussion. Today we are joined by Javier Delgado Muerza from mirai, one of our Expert Partners

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In this interview we discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com and, subsequently, hotels.

Javier outlines the original intention of the Digital Markets Act and also the criteria that is used to identify and designate a gatekeeper. He illustrates how the changes Google has made to comply as a gatekeeper has led to a 30% reduction in hotel ad clicks and increased visibility for OTAs within Google.

He also discusses the possible impacts of Booking.com being designated as a gatekeeper and looks ahead to what might happen following Booking’s response and the upcoming EC meeting in Brussels.

Really hope you enjoy the conversation.

Areas Touched On During This Conversation (Timeline Below)

  • Introduction to the Digital Markets Act (DMA)
  • Overview of the DMA and Its Objectives
  • Timeline and Initial Gatekeepers
  • Impact of the DMA on Google
  • Potential Impact of the DMA on Booking.com
  • Challenges and Interpretations of the DMA
  • Conclusion and Future Outlook

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Timeline

00:00 Video Start
01:02 Welcome and topic introduction
01:42 Guest Background
02:48 What is the Digital Markets Act (DMA) and reason for existence
05:04 Criteria for Gatekeeper designation
07:30 Timelines and initial gatekeepers
10:19 Original EU intention for the DMA
15:45 Impact of DMA on Google
27:09 Potential impact of DMA on Booking.com
36:39 Will Hotels get access to Guest data held by Booking.com
39:14 Will this change the face of hotel distribution
42:53 Algorithmic persuasion strategy – does it exist?
47:11 HOTREC’s view and final thoughts on direction ahead
50:15 More videos and subscribe