distribution

4 Ways To Use Your Hotel Channel Manager More Effectively

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

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Revenue Management Strategies During a Downturn or Financial Crisis

Get creative with revenue management and distribution strategies and drive sales for your hotel. Don’t shy away from some guerilla warfare yield techniques

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What’s New in Metasearch: Q2 2020

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

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Two pieces of a puzzle with the add sign between them showing it equals a lightbulb drawn with chalk indicating how guest engagement and direct channel are important for hotels

Your Direct Channel and Guest Engagement: How They go Hand in Hand

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

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Strategies for Hoteliers to Get Back to Business for UK Market

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies

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How to Increase Direct Bookings During COVID-19

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

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Tips to a Profitable Hotel Distribution Strategy

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever

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How to Reduce Customer Acquisition Costs of Metasearch Campaigns

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

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Road to Recovery: Planning for a Marathon, not a Sprint

The unpredictability of new outbreaks has stymied any hopes of a quick rebound in travel and has made it difficult to forecast a recovery trajectory

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Why is Booking the best OTA?

Ask yourself a simple question or step into your ideal customer’ shoes and try to book your hotel, first on BO and then through your own booking engine

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