distribution

AI does not have to become another OTA to create the same structural dependency. It only has to become the place where traveler preference forms

Here is the round up of Hotel Success Stories from our Expert Partners during March and April 2026

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during March and April 2026. You can either scroll through […]

Losing control of your pricing isn’t usually a single decision. It happens gradually, across your distribution network, and often in ways that are hard to spot

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

This metasearch feature is different from TikTok’s Travel Ads product, which are traditional video or carousel ads with targeted audiences

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

To attract the right guests, you need to make sure your unique story gets heard. That is where creative content marketing for boutique hotels comes in

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other