image for cloudbeds article about selling hotel rooms smarter

Everything You Need to Sell Rooms Smarter in 2022

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

Read more

Sizing Up Your Hotel’s 2022 Comp Set

While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]

Read more

The Hotel Distribution Jungle 2022: Wholesalers and Blockchain

The complexity of distribution lies in the fact that volumes do not necessarily mean profit and that hidden costs and lost sales can be more hurtful

Read more

Should Your Hotel Group Reconsider Wholesale Distribution

The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]

Read more

Intraday Bidding for Metasearch: Everything Hotels Need to Know

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Read more

algorithms and view through a key hole indicative of hotels needing to look forward and optimize distribution and marketing

Get to Grips with New Markets Through Optimized Distribution and Marketing

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Read more

clock with a poster highlighting a black friday sale hotels are running on their website

Hotel Black Friday Campaigns See 52% Website Conversion Increase

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Read more

mirai article image about making your Eco-Sustainable Hotel Stand Out on Google and Booking.com

Make Your Eco-Sustainable Hotel Stand Out on Google and Booking.com

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

Read more

How To Get Started With Google Hotel Ads (GHA)

Google Hotel Ads is just part of an entire ecosystem that Google has become, through which potential travellers can plan and execute their travel bookings

Read more

Marketing Strategies To Increase Your Hotel’s Direct Bookings

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Read more