distribution

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

With the CRS serving as the core of every hotel’s revenue and distribution strategy, there’s potential to build the platform of the future

If you find that your distribution connection hobbles your optimization efforts, then you may find that it’s time to try something new