distribution

How To Drive More Direct Bookings Through Digital Marketing

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

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Metasearch: What In The World Are You Waiting For?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

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train tracks reflecting different channels for hotel distribution but it requires a strategy

Hotel Distribution Strategy From The Inside Out

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

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How Can Independent Hotels Combat The Rise of OTAs?

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

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The Role of Metasearch in Pandemic Recovery

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

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Optimizing Your OTA Profile for Killer Results

OTA reservations are, without a doubt, a lifeline for hotels. Use the following steps to get your strategy working efficiently and maximize your revenue

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How Often Are You Being Undercut On Metasearch?

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

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different colour casino poker chips reflecting different hotel distribution channels and technology needs

How to Build the Ultimate Distribution Technology Strategy for a Casino Resort

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

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What Can Small Hotels Do to Succeed in the Hospitality Industry?

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

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A Quick Guide to Online Distribution for Independent Hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

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