Three Cases When Hotel Marketers Might Want To Consider OTAs
Years into an ongoing tug-of-war over direct bookings, it’s fair to say that OTAs still stir up a lot of angst within the hotel marketing community
10 Ideas to Improve Booking Performance During the Crisis
We have dozens of hospitality clients, so we decided to put together some recommendations for where to invest time and focus during the crisis and here we share them with the rest of the industry
The Advantages of Hotels Using a Global Distribution System (GDS)
So what are the advantages of using a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient
How Independent Hotels Can Create a Diversified Distribution Strategy
We show how you can diversify your distribution – from basic solutions like website and booking engine to more sophisticated marketing solutions like social media and email
Get More From Your Hotel GDS Ads
So often hotel GDS ads go mismanaged. Before running any campaign, be sure you have strong objectives and goals that are communicated to marketing, revenue management, sales and vendors
Top Hotel Booking Revenue Makers of 2019 Show no Stopping of Direct Channel
Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots
The Importance of Distribution in Metasearch
If you have had difficulty locating a live ad on an metasearch publisher, do you know all the components necessary for proper coverage? Do displayed ads show correct rate to the customer?
Channel Manager, Web Booking Engine, Front Desk System: How Are They Different and Why You Need Them All
The road, the car, and the fuel are three components necessary for a journey. The same can be said of front desk software, a booking engine, and a channel manager for a guest journey
What’s Wrong at Tripadvisor?
Tripadvisor was the undisputed king of hotel reviews and research with great reach in organic search – that is, until Google Travel tilted consumer traffic in its own direction and competitors closed the gap
Is 2020 the Year of the GDS?
Survey results show not only is GDS usage increasing, but it’s increasing at a faster rate than other channels used by travel agents, such as alternative accommodation platforms or hotel websites
