A Comprehensive Approach to Hotel Channel Distribution
Hoteliers seeking to optimize their distribution mix must examine the costs, profitability, and performance of each channel, with regard to business goals and customer segments
What Is a Good Channel Mix for a Hotel
If you are not regularly looking at your Channel Mix, incorporate it into your team’s analysis. Revenue Managers, as a whole, generally do not look at Channel Mix as a data point.
Looks Matter for Corporate Bookings: What Hotels May be Missing on GDS
While there is no way to send images directly to the GDS, travel agents say they use and look for property rating and photos more than information about hotel’s services, amenities or policies
Mr. Hotelier, Four Signs It is Time to Change your Distribution Partner
While technology, customer profiles and buying habits have changed dramatically, hoteliers have been sluggish in reviewing and revamping their distribution eco-systems
Expedia Tells Hotels Adding Resort Fees Will Lower Listings on Its Pages
As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]
In a Multichannel Environment, Only a Clean Rate Strategy will Survive
All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]
The MetaSearch Landscape: What the Future Looks Like
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]
How to Choose a GDS: Amadeus vs Sabre vs Travelport
GDS is one of the first abbreviations you learn in the travel business. Global Distribution Systems are responsible for providing booking websites with unified access to a massive inventory of […]
What is Rate Parity and Why It Is Important?
Rate Parity is most often a difficult and complicated thing to manage… While Rate Parity clauses are now illegal in most of Europe, and therefore can’t be required from OTAs anymore, […]
Hotel Distribution Focus Forces Sector Shift
Hotel companies are considering a move to a model where owners pay for business delivered. This shift puts role of branded groups under scrutiny, as the cost of distribution informed owners’ choices
