A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?
Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level
There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix
The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person
These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels
These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter