Mid Year Review: Top Channels Driving Revenue to Your Property
While Booking.com has a firm place in the top 10, direct bookings through hotel websites continue to be among the top-earning channels worldwide.
Why You Should Bet on the Dark Horse – Expanding Your Reach with the GDS
It has been said that GDS systems are out-dated, with limited capabilities and benefits, but the facts suggest otherwise. GDS is more relevant now than it has ever been and the results speak volumes.
Optimizing Profit & Reducing Distribution Costs
While encouraging guests to book direct can help hotels bypass some commissions and fees there are still many hotels that rely on the distribution and marketing reach of OTAs.
Booking.com Judgment in Germany: Another Piece in the Price Parity Puzzle
Its decision held that such ‘narrow’ parity provisions reduce the incentives of hotels to offer better deals on other OTAs’ websites, even if this was formally allowed under the new Booking scheme.
Metasearch Engines, Already the Most Important Channel… and Growing
Reason behind the change of weight in online marketing investment is the extremely strong rate of growth of metasearch engines, something which has seen investment grow much higher than Ads
Global Distribution System (GDS) for Hotels: The Complete Guide
Despite the growth of third party online travel agencies (OTAs) like Booking.com and Expedia, the GDS remains the number one way to promote your hotel to the corporate travel market globally.
What is Your Hotel Room’s ‘Best Before’ Date?
Hoteliers must update their distribution strategy to fill the literal void that an empty hotel room creates. Here are two ways to fill your empty rooms and increase occupancy and RevPAR.
A 6 Step Guide to Underwriting Channel Mix Opportunities
This step involves identifying each channel’s COPE ADR during the peak occupancy months to better understand the optimal channel mix for increased profitability.
The Importance of Metasearch for Hotels Today
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot
6 Points for an Effective Rate Parity Action Plan
The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.