sign showing rooms available reflecting importance to hotels of ecommerce strategies to increase online booking

11 Hotel eCommerce Strategies For Selling More Rooms Online

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever

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booking.com name in neon lights

The Reasons Why Customers Use Booking.com (And So Do I)

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

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the words online booking on a computer keyboard reflecting importance to hotels of driving direct bookings trough their own website and digital marketing efforts

13 Ways to Attract More Direct Bookings for Your Hotel

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

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Bed Banks: Comparing Inventory and Connectivity

Bed banks are middlemen between hoteliers that aim to have decent occupancy rates and travel providers looking for inventory for their end customers

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broken piggy bank reflecting the true cost of ota visibility boosters

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

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Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

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google written on a laptop key reflecting the potential value proposition of paid and free google hotels

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

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two people tugging on money reflecting the parity issue exists on metasearch not just otas

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

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What is the Optimal Distribution Mix in a Hotel?

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.

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coins flying off reflecting how conversion rates can be impacted by parity performance

How to Calculate Your Guest Acquisition Cost (GAC) in 2023

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

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