booking
The Cost of Waiting Too Long to Bring in a Revenue Consultant
The most dangerous thing about delayed revenue management intervention is that the losses don’t appear anywhere obvious
The 71% Attrition Cliff: Why 2nd Time Guests Don’t Come Back
The properties growing their repeat rate are obsessive about moving first-stay guests onto their direct channels by the second stay
The Mid-Year Marketing Review Every Hotel Team Should Do
This is the moment to step back and ask a simple question: Is your marketing actually driving revenue, or just activity?
The Four Drivers of Revenue Management in the Future
The revenue management challenge is complex: How can I identify demand earlier, how can I increase visibility, how can I make my offerings more relevant
How Luxury Hotels Can Package Experiences Which Sell Direct
We see the most successful direct booking strategies built around one core principle – guests book experiences first, and rooms second
AI, OTAs and the True Cost Per Acquisition
The same AI shift that could make OTAs more powerful can also help hotels finally understand and reduce their true cost per acquisition (CPA)
1 Forecast 3 Horizons: Coordinating Demand Across Hotels
The strategic horizon shows you which hotels’ demand years are shaping up soft and which are shaping up strong, side by side
Hotel Metasearch Advertising And Power of Impression Share
If your hotel metasearch listing received 50,000 impressions over a period but only appears in 22,500, your impression share is 45%
The Guest Experience Mistakes That Quietly Cost You Repeats
These seven mistakes share a single root cause, which is fragmented guest data combined with disconnected communication
Hotel Direct Booking vs OTA: Who Really Knows the Guest?
An OTA can know more about the guest. Hotels can know the guest better. The hotels that succeed will be the ones that combine both
