How to Boost Hotel Bookings With Your Booking Engine Data

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

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5 Ways We Should Rethink Demand Right Now

The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

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hurdles reflecting the self inflicted challenges for hotels to convert direct sales

Three Hurdles to Direct Sales

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

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OTAs Spending Big to Lure Travelers This Summer

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

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image of parkhotel adler in an article from The Hotels Network about conversion on potentially lost guests

Would You Like 20% Conversion on Potentially Lost Guests? (Case Study)

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

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How Can You Protect Your Top of Funnel Investment?

Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back

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lightbulb with image of a brain inside reflecting the need for hotels to understand and make the most of their demand data

Understand And Make The Most of Your Demand Data

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

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How to Optimise Your Website for Conversion and Drive Revenue

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

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Clear Guest Behaviour Trends are Emerging for Summer 2022

Guests crave enriching travel experiences and are willing to reach deep into their pockets to ensure they get them. But they will also be more discerning

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How to Manage Your Hotel Booking Channels for Maximum Revenue?

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

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