Smarter Data Journeys: The Tricks OTAs Are Already Using
As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.
How a Hotel Website Helps Independent Hotels Win Direct Booking
Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.
18 Ways to Boost Hotel Bookings and Get More Revenue!
How can I get more bookings and more revenue? This is the question that every hotelier should regularly ask themselves to keep their business thriving!
Winter or weekends? The surprising truth of metasearch success
A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.
Online Skimming Threatens Hospitality eCommerce Sites
These attacks infect eCommerce websites with malicious code. Once a website is infected, payment card information is “skimmed” during a transaction without the merchant or consumer being aware.
Turn Top Direct Booking Trends into Smart Conversion Strategies
The OTAs have dominated the direct booking space for years. But now, hotels have almost caught up. Last year, the hotel industry captured 49% of direct bookings.
Metasearch for Hoteliers: Winning Direct Bookings
Metasearch engines are built to keep in mind the limited marketing and technical knowledge of busy hoteliers. It is vital to invest time and effort to monitor and optimize metasearch campaigns.
How to Drive Direct Bookings Through Rooms and Special Offers Copy
You need to leverage every advantage you can to drive direct bookings. When it comes to your rooms and special offers, the words you use have the power to boost conversion rates
Is Agoda’s “Mix and Save” Clever, Risky or Could it Create Operational Nightmares
While Agoda is hailing its new feature “Mix and Save” as a breakthrough for extra budget-conscious travellers, hoteliers are still coming to grips with what it really means for them down the line.
Pricing Strategy Basics to Make the Most of Every Hotel Booking
At some point you’ll need to decide on a pricing strategy. How much should you charge for your rooms? When should you vary those rates, by how much – and for which guests?