booking

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays

More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings

Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year

Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel

For hotels, this is the perfect moment to shine. Here is how to make social media your most powerful marketing channel this peak season

To drive direct booking and maximize revenue, hotels must clearly communicate their value proposition while aligning marketing efforts across all channels