booking

The Impact of COVID-19 on the European Hotel Sector

The last six months have seen unprecedented changes in the hotel sector with dramatic declines in RevPAR and the closure of many hotels

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Covid-19 Upturned Expectations What Travel Should Look Like

Nowadays guests are more concerned with their health and safety than with exclusivity and uniqueness when it comes to what the hotel has to offer. NB: This is an article […]

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U.S. Hotels Fare Well From Labor Day Holiday

Web shopping for North America Hotels was strong during the period. For the rest of 2020, there was near triple digit growth for every month

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The Future of OTAs: What to Expect From New Adaptive Strategies

OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?

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What Were the Booking Trends in August 2020?

Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year

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Hotel Marketing & Distribution: Something New or Same Old, Same Old?

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution

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5 Key Points on Europe Hotel Performance

Europe saw its lowest hotel occupancy level during the first weeks of March. During August, Europe posted an occupancy level as high as 44.7%

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How to Get Hotel Bookings During Crisis with Online Advertising

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental

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How to Boost Mid-Week Occupancy Using Social Media

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

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COVID-19: Insights on Travel Impact, The Middle East and Africa

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

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