The Importance of Mobile Bookings in Hospitality
Travel and hospitality brands are shifting their marketing strategies to match their target guests and be a part of the mobile search game to secure their online presence. “92% of…
Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to…
The Future of CRS: a Platformization Model
We’re seeing a dramatic shift in the hotel distribution landscape right now. For the last decade, there’s been a boom in the number of new hospitality technology providers entering the…
Rising Guest Acquisition Costs & the Value of Direct Booking
Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from…
Analysing Googles New Booking Engine For Hotels And Vacation Rentals
Most travel booking engines are likely to be well aware of Google’s push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen…
7 Tips to Reduce Booking Abandonment on Your Hotel Website
From redesigning your website to rolling out new marketing campaigns, you spend plenty of resources boosting online traffic. And you should—your property’s website is your store-front to the world. NB:…
Increase Last Minute Easter Bookings
Easter – a time of crisp, bright weather (hopefully), long (…and sometimes tiring…) family gatherings, and, most importantly, chocolate. Glorious chocolate. NB: This is an article from NetAffinity Along with…
Improving the Features of a Hotel Booking Engine
The Digital maturity trends report by Adobe shows that the Travel & Hospitality Industry has grown 18% since 2016. NB: This is an article from hi Inc This growth has…
3 Trends in Hotel Compression Nights and What They Mean
As the number of compression nights continues to decrease overall in the U.S., will pricing power be a concern in 2019? Compression nights have long served as opportunities for hoteliers…
An Independent Hotelier’s Guide to Easy Group Bookings
Filling multiple rooms on a single reservation, group bookings are a cost-effective way to maximize occupancy, especially during the shoulder season. NB: This is an article from WebRezPro Group bookings…