booking

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes