Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?
If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern
Gift Cards, Staycations and Advanced Plans: Customer Engagement for Recovery
Similarly to targeting customers looking to stay in the future, you can target potential guests now with the option to buy gift credit or vouchers for your hotel, restaurant or spa which can be used later.
Hotels What Next? Retargeting: Stay Top of Mind!
Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”
COVID-19: Impact on Hotel Groups Business Update
Hotel Sales teams should still be selling, developing relationships, and prospecting. The only thing to consider is where you focus. Localization in your sales processes is the key to minimizing impact.
How is Coronavirus Impacting Hotel Booking Lead Times?
Analyzing hotel data from previous two months, we’ve identified trends of when guests are still booking hotel rooms – and how lead times are changing in countries that are on road to recovery.
Smart Ways to Use Data to Generate Bookings During a Downturn
By having a clear cancellation policy, you can give confidence to potential guests and increase your bookings. You may need to change your cancellation policies for the time being to ease concerns
Three Cases When Hotel Marketers Might Want To Consider OTAs
Years into an ongoing tug-of-war over direct bookings, it’s fair to say that OTAs still stir up a lot of angst within the hotel marketing community
10 Ideas to Improve Booking Performance During the Crisis
We have dozens of hospitality clients, so we decided to put together some recommendations for where to invest time and focus during the crisis and here we share them with the rest of the industry
Google Adds Photos to Hotel Ads
Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms
How Hotels can Navigate a Demand Shock During a Crisis
A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted
