booking

We see the most successful direct booking strategies built around one core principle – guests book experiences first, and rooms second

The same AI shift that could make OTAs more powerful can also help hotels finally understand and reduce their true cost per acquisition (CPA)

The strategic horizon shows you which hotels’ demand years are shaping up soft and which are shaping up strong, side by side

If your hotel metasearch listing received 50,000 impressions over a period but only appears in 22,500, your impression share is 45%

These seven mistakes share a single root cause, which is fragmented guest data combined with disconnected communication

An OTA can know more about the guest. Hotels can know the guest better. The hotels that succeed will be the ones that combine both

Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch

We often see this pattern emerge. Hotels wait until late September, or even October, to think seriously about autumn and winter booking performance

The ChatGPT decision to step back from in-platform transactions is creating new opportunities for hotels seeking to leverage AI for direct bookings

AI does not have to become another OTA to create the same structural dependency. It only has to become the place where traveler preference forms