booking

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

While guests book with OTAs for many reasons, you actually have more control over the situation than you realize. You just have to shift your mindset

Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]

When you dream about your next vacation, what transforms that daydream into action? What takes you from “That would be amazing” to “Let’s book now”?

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue

To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition

When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings

From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance

Independent hotels can punch above their weight by flipping the tech stack and putting guests first by using tech to enhance their experience

The idea of this test is simple: to use an AI agent to complete a hotel booking on popular booking engines. We started out with a few questions in mind: