Search

Instead of always starting with a search engine, users are now starting with video and imagery. They watch TikToks, they save Instagram Reels

If your hotel metasearch listing received 50,000 impressions over a period but only appears in 22,500, your impression share is 45%

A press release for your hotel isn’t a magic button for AI awareness. The real goal is maximizing public, crawlable coverage

AI does not have to become another OTA to create the same structural dependency. It only has to become the place where traveler preference forms

AI doesn’t just answer questions; it anticipates needs, upending old search hierarchies and clearing space for agile newcomers with fresh ideas.

We examine what the future might look like as AI capabilities continue to expand and AI adoption in hotels continues to grow across the globe

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option

AEO moves beyond traditional SEO. It requires hotels to structure their data, content, and distribution to align with how AI systems retrieve information