search

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts