search

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

Until recently, SEO tools could request up to 100 search results per page for analysis. Google’s new limitation caps this at about 10 results per page

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late

Here is the reality. Organic search is no longer the only hero. We need media, owned channels, and marketing loops that learn from behavior

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses