search

GEO vs SEO for Hotels: 10 Comparisons
GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.
The Evolution of Google Hotel Search Results
Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

Search is Shifting from Ranked Blue Links to Recommendations
Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

Why Hotels Must Rethink Their Search and Digital Strategy
The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity
AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:
Anatomy of a High-Converting Website to Increase Conversions
A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

Bidding on Competitor Keywords: Is It Worth It?
Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts