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Search Generative Experience and Potential Impact for Hotels
He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience
Branded Hotel Opening: How to Build Awareness with Paid Search
By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features
Is Social Media The New Google? Gen Z Turn To Google 25% Less
Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels
DMA is Changing Google Search, But Not How Hoteliers Hoped
The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility
How Google and Meta Could Disrupt Travel Discovery with AI
We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies
How to Dance with Google: Dealing with SERP Volatility
Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power
The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster
5 Steps to Master the Inspiration Stage of the Guest Journey
The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase
AI Driven Technologies and Trends: What’s Next for Hoteliers?
The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations
Here is Why AI Search Engines Really Can’t Kill Google
The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does