search

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking