search

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer

By observing worldwide flight search data we can see clearly that foreign travel demand is related to national holidays of each country

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes