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Lybra thumbnail image for article about Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half

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Online Traffic Trends Help Hoteliers Get Ahead of Competition

These travel and hospitality search trends from 2021 will help you better understand the reasons why some domains drive more online traffic than others

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APAC Hotel Direct Channel Trends In 2021

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

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Lybra Destinations Search Data Trentino

Drop in Searches For Destinations in Trentino, Decisive For Low Season

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September

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DACH Hotel Direct Channel Trends in 2021

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

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Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

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European Travel Unstable Due to Delta – Some Thriving & Others Collapsing

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

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Meta Vs Search PPC – Why You Need to be Doing Both

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

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Spain: Strong German Travel Interest Uptick in Major Tourist Destinations

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

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Travel Intentions for Spain Drop, with Balearic Islands Most Affected

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

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