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Uncertainty Continues: Slowdown In Web Traffic, Pace And Pick Up

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

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aircraft coming into land provides flight search data useful to hotel revenue managers

Lybra Integrates Future Flight Search Data for More Accurate Pricing

Future flight search data helps hotels increase visibility to travelers already planning a trip to their destination and earn more bookings

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Is China Seeing The Return Of Traveler Confidence?

The latest edition of the Pulse Report, which tracks data from September 21 to October 4, shows interest in travel continues to rise across the majority of markets, with bookings following […]

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We Looked at Hotel Search Trends – Here is What We Found.

No travel sector was left unaffected by COVID-19. But, less clear are the shifts in consumer behavior and the impact on organic search intent

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Google Search Add Destination Travel Information About Hotels and Flights

You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data

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5 Ways Hotels Capture Returning Demand with Search Engine Marketing

This data can also be used to reach previous and new guests and grow your customer base through remarketing lists for search ads (RLSA)

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Interpreting Recovery Signs for Covid-19

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

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Crisis Recovery: Boosting Natural Search Traffic

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

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U.S Hotel Demand: Beach Destinations Leading the Way

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change

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The Covid-19 Effect: Hotel Search Impact on U.S. Metro Areas

We believe some US metros may be approaching a “floor” in terms of demand based on declines in hotel search traffic beginning to flatten after the CDC and US govt advised size limitations

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