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How To Use Google Trends For Hotel Marketing?

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords

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Tourism in Greece: Time to Think About the Low Season

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

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The Hidden Profit Potential of the Hotel Breakfast

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

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Are We Entering The ‘Diamond Age’ of Travel?

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

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The Evolution of Google Hotel Search Results

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

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Positive Signs Emerge for Europe’s Hotel Industry

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer

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Spanish Summer: When Will Foreign Tourists Travel?

By observing worldwide flight search data we can see clearly that foreign travel demand is related to national holidays of each country

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Google Free Booking Links Real Opportunity to Supercharge Direct Booking

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

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How Do You ‘Own Your Hotel Search Results’ in 2022?

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

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Hotel Paid Search Strategy: Importance of Branded Keywords

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes

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