distribution

Hotel Commercial Strategy in University Markets

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

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small globe in a hand reflecting the changing face of travel and how hotels can win in the google travel ecosystem

How Hotels Can Win in the Google Travel Ecosystem (Updated)

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

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two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

How to Disintermediate from OTAs: 4 Basic Strategies

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

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Science Behind Hotel Distribution and How to Maximize Bookings

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

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Hotels + OTAs: Love-Hate Relationship That Needs to Change

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

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Google Changes in the Wake of DMA and What They Tested

Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead

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dart hitting the bullseye and a piggy bank reflecting expert partner Hotel success stories about revenue and booking growth

Expert Partner Hotel Success Stories – January 2025

Round up of Expert Partner Hotel Success Stories – Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder

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Booking.com’s New Review Scoring: What it Means for Hotels

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

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How to Stop OTAs Taking More Than Their Fair Share

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

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mirai - The DMA Games Begin Booking’s Response and Google’s Trial YouTube Thumbnail

The DMA Games Begin: Booking’s Response and Google’s Trial

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

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