distribution

smaller man standing by feet of much larger man showing disparity in size between otas and hotels

A Simple Way to Beat the OTAs

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

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broken piggy bank reflecting how much revenue hotels could be losing if the are not controlling their prices and letting other channels sell cheaper

How Much Are You Losing By Not Controlling Your Hotel Price

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

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How to Improve Your Hotel’s Ranking on TripAdvisor?

We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition

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How to Avoid OTA Panic and Rate Parity Games

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

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GDS – Is It Still Relevant For You In 2023?

Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored

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Top Hotel Distribution Channels Bringing Highest Booking Revenue in 2022

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy

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4 Ways to Increase GDS Visibility in 2023

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

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Understanding Your Best Hotel Distribution Channels is Key for Profit

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

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How to Budget and Manage Customer Acquisition Cost

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

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Why You Should Use Channel Forecasting To Drive Hotel Profits

Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end

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