distribution

book now on a mobile phone reflecting the importance of booking apps to independent hotels

Best Hotel Booking Apps for Independent Hotels

Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays

Read more

Metasearch is Not Just Effective But Increasingly Efficient

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

Read more

How to Track Hotel Demand with Booking.com

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

Read more

people with speech bubbles above their heads with stars inside reflecting guest hotel reviews and the potential impact on hotel revenue management strategies

How Do Guest Reviews Impact Revenue Management Strategies?

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Read more

broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

Rethinking Metasearch Budgets After Google Removes CPA Bidding

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Read more

Hotel Distribution in 2024: What is the Right Strategy?

Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits

Read more

google browser on a laptop reflecting importance to hotels of understanding the google hotel ads bid update and how it will impact their campaigns

Google Hotel Ads Bid Strategies Update: Hotel Campaigns Impact?

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Read more

Dive into the Nitty Gritty of Metasearch Marketing

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

Read more

one girl whispering to another maybe providing tips on how a hotel can improve their ota conversion rates

8 Tips to Improve Your OTA Conversion Rates

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

Read more

Why Hotels Should Ride the GDS Wave in 2024

Beneath the surface, GDS holds strategic advantages. It translates into wider market visibility, specifically targeting the coveted corporate segment

Read more