Metasearch in Hospitality: an Overview of Hotel Search Engines

We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership

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Which Tripadvisor Platform is Right For Your Hotel?

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

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The Direct Booking Index (DBI) and Why Hoteliers Should be Using It

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

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Which Channels Drive New Users to Your Hotel Website?

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

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Pricing Flexibility on the Road to Recovery. Act Fast

For such unpredictable times we have now you should choose the right pricing strategy and have an option to change it easily and quickly when needed

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How to Build an Omni-Channel Experience for Your Guests

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

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Why Segment is First Step to Creating More Personalized experiences for guests

Hotel Market Segments: Want to Know Which Generate Most Revenue?

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

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Google Hotel Ads adds Children to its Occupancy Filter

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

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Could New TripAdvisor Subscription Program Help Save Hotels?

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

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Is Google Really Giving Away Free Hotel Ads Space?

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

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