It is constantly trying to obtain the right balance of business to maximize overall revenue, helping hotels and resorts price all their transient segments more effectively, not just BAR.
Wholesalers will contract chunks of a hotel’s inventory at a very big discount. They can mark it up at a profit, sell it on to non-contracted OTAs and still leave room for those OTAs to mark up their profit.
Many hoteliers prioritise a direct booking strategy year after year, scoffing at any suggestion online travel agent-led distribution could be beneficial, especially for new hotels.
Hotelbeds ramped up its support of hoteliers over their concerns about managing online rate parity and the so-called leakage of non-contracted rooms.
Inventory management is an umbrella concept that involves understanding, overseeing and controlling your hotel’s room inventory. Here are some strategy basics:
While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.
Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys
A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.