distribution

cake layers like different hotel distribution channels

6 Steps to build an effective distribution strategy

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

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mirai image relating to booking.com introducing native ads

Booking.com Introduces “Native Ads”

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

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The Small Hotel Guide to Finding the Right OTA and Ranking Highly

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

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What Can Hoteliers Do To Inspire Leisure Travel Over Next Few Months?

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

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Increase Online Luxury Hotel Revenue with Book Direct

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

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Metasearch Engines: 3 Frequent (Hidden) Mistakes to Avoid

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

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Is Blockchain a True Solution to OTA Challenge or a Silver Bullet Hope?

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

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Who Is In Control Of Your Rate?

The bottom line is that rate parity is NOT enough anymore! Hotels need to beef up their book-direct benefits and shout them from the hilltops

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6 Essential Metasearch Tips For Hotels

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

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Your Guide to Building an Effective Hotel Distribution Strategy

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

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