distribution

different coloured dots joined up reflecting importance of aligning data from a fragmented booking funnel

How to Create Alignment From a Fragmented Booking Funnel

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

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train tracks reflecting different distribution challenges that could be helped by a channel manager

Channel Manager: Definition, Types And How To Choose One

Using a channel manager is the most effective way to keep on top of reservations so you can negotiate best rates and, ultimately, maximise your profit

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Five Ways Hoteliers Can Boost Their Metasearch Performance

Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape

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Price Parity Monitoring & Why Your Hotel Metasearch Needs It

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

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The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

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Online Distribution Considerations for Independent Hotels

Here are some trends our industry is seeing in the aftermath of the pandemic that may be affecting your online distribution strategy

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European Commission Publishes Study on Hotel Distribution Practices

This study provides the European Commission with up-to-date facts on the distribution of hotel accommodation in the EU

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All About Metasearch Management

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

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Are You Making the Most of Your OTA Profiles?

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

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5 Benefits of Using Metasearch to Advertise Your Hotel

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

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