distribution
Hotel Commercial Strategy in University Markets
A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year
How Hotels Can Win in the Google Travel Ecosystem (Updated)
Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs
How to Disintermediate from OTAs: 4 Basic Strategies
So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?
Science Behind Hotel Distribution and How to Maximize Bookings
How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?
Hotels + OTAs: Love-Hate Relationship That Needs to Change
Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries
Google Changes in the Wake of DMA and What They Tested
Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead
Expert Partner Hotel Success Stories – January 2025
Round up of Expert Partner Hotel Success Stories – Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder
Booking.com’s New Review Scoring: What it Means for Hotels
Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels
How to Stop OTAs Taking More Than Their Fair Share
Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?
The DMA Games Begin: Booking’s Response and Google’s Trial
Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes