distribution

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

This metasearch feature is different from TikTok’s Travel Ads product, which are traditional video or carousel ads with targeted audiences

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

To attract the right guests, you need to make sure your unique story gets heard. That is where creative content marketing for boutique hotels comes in

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package

OTAs are not your marketing partners. They are competitors for the guest relationship. They capture email, own the loyalty data, and retarget your guests

Rate parity is framed as a pricing policy. It is enforced as a contractual obligation. What it actually functions as, in the luxury segment, is a structural brake

The unintended consequences we’re seeing now are a direct result of decisions made without fully understanding the complexity of hotel distribution