distribution

car parking spaces for car rental companies to generate revenue

Intelligent Data Insights: Putting Car Rental Operators In The Driving Seat

We have developed a solution to specifically address the challenges facing the car rental industry. The result is Fornova Mobility Intelligence (FornovaMI)

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Hotel Distribution and The Pandemic: The Travel Chessboard

Look for more niche distribution channels where you can capture the domestic market or OTAs in countries where you believe there could be a potential market

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black and white picture of man sitting next to old technology depicting how a hotel is slow to invest in rms technology

6 Things to Consider When Investing in an RMS

As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments

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How Hotels Can Best Fight Against OTAs with Paid Search Marketing

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

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booking rateintelligence tool

What Booking.com Was Doing to Gain Market Share During Lockdown

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

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image of fornovahl free tool to help hotels tackle content parity

Free Tool for Hoteliers to Optimize Content Distribution

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

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Finding New Revenue Streams for a Big Box Hotel (Case Study)

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

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Comparing Cost Models in Metasearch: CPC vs CPA

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

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Working with OTAs: The Indirect Distribution Dilemma

Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line

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two puzzle pieces coming together like a hotel aligning it's distribution and marketing to boost revenue

How to Align Your Distribution and Marketing Strategies to Boost Revenue

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

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