booking

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

Cancellation rates have risen rapidly so, what are the three most common trends impacting cancellation rates and how can you reduce them?

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so