Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking
Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking
We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening
Achieving 100% occupancy is essential yet a crucial process for hoteliers, and last-minute bookings are what save them from such unbearable losses
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost
For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic
Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.