booking

Industry benchmarks consistently show that non-room revenue accounts for 30 to 50 percent of total guest spend at full-service properties

Every hotel has hours – morning, midday, evening. It’s about recognizing the asset you’ve built has more earning potential than the overnight model alone

AI doesn’t just answer questions; it anticipates needs, upending old search hierarchies and clearing space for agile newcomers with fresh ideas.

Marketing and revenue often operate in parallel rather than in sync and that disconnect has a direct impact on conversions and profitability

We examine what the future might look like as AI capabilities continue to expand and AI adoption in hotels continues to grow across the globe

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Here are five peak-season revenue strategies to consider, along with practical tips andtools to take your hotel performance to the next level

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option