booking

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other

Performance marketing really means paying to rent access to demand the hotel never built in the first place. Performance for whom? Good question

Hotels who see stronger Instagram results are not necessarily more active or creative. The difference is how they connect Instagram to the booking journey

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package

Website analytics shows how demand forms before a booking happens and helps explain why guests behave the way they do

OTAs are not your marketing partners. They are competitors for the guest relationship. They capture email, own the loyalty data, and retarget your guests

The unintended consequences we’re seeing now are a direct result of decisions made without fully understanding the complexity of hotel distribution