You Need to be Aware of The Facebook Path to Purchase at Your B&B
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This…
How do Instagram’s New Features Compare to Facebook for Hotels?
As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook,…
Should every hotel invest in book direct campaigns?
If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is…
Incentivize Guests to Book Directly: Offer Value-Adds That Cost Nothing
Today, I’m going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. NB:…
How Can Hotels Capitalize on Instagram New Booking Feature?
Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’.…
The cost of direct sales. Part I: Calculation
Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without…
Increase Your Mobile Bookings With These 6 Simple Steps
Travellers are increasingly turning to their phones to plan and book – more than 40% of them. What are you doing to capitalise on this trend? Here are some ways…
How does a channel manager help increase hotel revenue?
Often times you think of taking your hotel business to the next level that’ll boost your hotel revenue. You ask your business guru for tips to know how to reap…
7 Booking Hacks Every Revenue Manager Should Know
In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. NB: This…
5 Reasons Your Hotel’s Conversion Rate Is Low And How To Fix It
Getting customers to your hotel’s website is one thing. Converting their clicks into bookings is quite another. According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel…