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Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

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How To Drive More Direct Bookings Through Digital Marketing

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

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Superhero Powers – The Secret to Transforming Your Hotel Website

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

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10 Ways to Engage Your Followers on Instagram

How To Use Instagram To Get More Direct Hotel Bookings In 2022

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

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How To Set Up Effective Hotel Segmentation In 7 Steps

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

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Revenue Management Needs to Think Like Digital Marketing and Vice Versa userguest revenue hub video thumbnail

Revenue Management Needs to Think Like Digital Marketing and Vice Versa

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

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3 Hotel Website Tips to Get More Direct Bookings in Summer 2022

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

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Three Most Common Trends Impacting Cancellation Rates

Cancellation rates have risen rapidly so, what are the three most common trends impacting cancellation rates and how can you reduce them?

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Groups Plan Ahead, But Leisure Travelers Book Last-Minute

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

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resort beach getting ready for summer season and need to focus on hotel website conversion

Enter the Summer Season on Your Hotel Website

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

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