How to Increase Revenue Throughout the Customer Journey
Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.
Independent Hotels: An Action Plan to Win the Direct Booking
Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.
The Importance of Metasearch for Hotels Today
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot
Conversion Rate Optimization: Most Important Factors Hotels Should Know
There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.
Nordic Choice ‘Not at War with OTAs’ Over Blockchain
If the decentralised, blockchain-based distribution platform that Nordic Choice has been working on with Winding Tree is to succeed, it will need widespread industry support and buy-in.
How UK, Ireland & DACH Hotels Can Drive More Holiday Bookings
Data shows that summer promotions that go out as early as April/May see promising results. It may be worth creating a strategy to drive more summer bookings over a longer time.
Google Hotel Search: The Feature Which May Change Online Distribution
Unlike an interaction through a regular distribution channel, Google does not muzzle the hotelier when it comes to communicating with the guest, providing opportunities to improve guest loyalty.
How US Hotels Beat The Heat and Win the Booking Competition
Summer is near and that means a lot of folks will be going on vacation and booking rooms. By sending summer campaigns early and often, you can see a real increase in your summer bookings.
The Real Cost of ‘Free’ Cancellations
While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool – one that benefits their growth, rather than hinders it
3 More Sleeps! How to Upgrade the Pre-Arrival Experience
Upgrading the pre-arrival experience is something you can achieve today, so don’t hesitate to get your guests excited about their stay and reap the benefits of higher guest engagement.