OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.
The idea of Anomaly Detection is to track the normal variation and flag the unexpected events. So in the world of availability tracking, what could possibly go wrong?
Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.
We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.
Hotels might struggle to provide last-minute cancellation policies, therefore maximising retention of their bookings and reducing cancellations can be utilised in other aspects of the booking process.
It’s okay to lean on OTAs to fluff out your bookings every now and again, but your focus should be on securing and maintaining a consistent flow of direct bookings.
There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.
After the peak season comes the shoulder season, and eventually the low season, and you’ll have to struggle with attracting guests and reaching maximum hotel occupancy. This is the harsh reality.
While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.
As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.