Mid Year Review: Top Channels Driving Revenue to Your Property
While Booking.com has a firm place in the top 10, direct bookings through hotel websites continue to be among the top-earning channels worldwide.
How to Win Your Customers Through Data
Staying ahead of your competitors means owning your guests. Ensuring guest loyalty is much easier said than done, but can be achieved through technology and the growing dependence on data
Overbooking Your Hotel Including its Benefits and Potential Costs
Overbooking can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage to your brand.
Sorry, We Are Full! Why 100% Occupancy May Not Always be the Best
These considerations are not meant to demonize the 100% occupancy strategy but are an invitation to make decisions based on numbers and evaluate all aspects, pros and cons of a fully booked day.
Digital Marketing for Hotels: Tips & Tricks to Improve Direct Bookings
Let’s assume that you have understood the importance of digital marketing for the hotel industry and have given your best towards your hotel’s digital marketing strategies.
From OTA Shopper to “Book Direct” Customer: Your Website Can Pave The Way
Delivering a frictionless user experience with convenience, simplicity, and transparency is at the core of a successful book direct strategy for any hotel website.
Booking.com Judgment in Germany: Another Piece in the Price Parity Puzzle
Its decision held that such ‘narrow’ parity provisions reduce the incentives of hotels to offer better deals on other OTAs’ websites, even if this was formally allowed under the new Booking scheme.
Google and Amazon’s Disruption of the OTAs Is Looking Inevitable
There remains little doubt among travel experts that tech goliaths Google and Amazon will dominate the online travel arena, threatening to bust up the duopoly of Expedia and Booking Holdings.
Book on Google Optimises its Results With Room Clustering
Google Hotel Ads continues to evolve. Its facilitated booking feature, Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.
Top 10 Ways To Drive Direct Bookings in 2019
Here are 10 things you could be doing right now that will have a measurable impact on reducing your reliance on OTAs and strengthen your direct booking stratgey ahead of the next economic downturn