booking

4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

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yellow door amongst white doors reflecting occupancy balance needed in a hotel now we are in the staycation world

What is Your Optimum Occupancy Percentage in This Staycation World?

Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

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5 Strategies To Drive Short-Term Demand

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

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attractive picture of a sandos resort hotel can be used in google ads to increase demand

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

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phuket thailand is popular holiday booking destination with their sandbox campaign

How Phuket Sandbox Campaign is Impacting Hotel Booking Trends

We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening

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How to Increase Last-minute Bookings for Maximising Occupancy

Achieving 100% occupancy is essential yet a crucial process for hoteliers, and last-minute bookings are what save them from such unbearable losses

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What Were Booking Trends Like in May?

The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]

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image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

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Google Hotel Free Booking Links – OTA Freedom or Competition?

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

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How Can Hotels Perform Demand Forecasting the Right Way?

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

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