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In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

There is a direct relationship between conversion rate, visits, and reservations numbers, and the higher any of these numbers are, more reservations result

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success