mirai

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

There is a direct relationship between conversion rate, visits, and reservations numbers, and the higher any of these numbers are, more reservations result

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume