The Reasons Why Customers Use Booking.com (And So Do I)
Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”
OTA Visibility Boosters: The True Cost is More Than You Think
Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly
Understanding the Value Proposition of Paid and Free Google Hotels
To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two
Upcoming Challenges in Hotel Distribution That May Interest You
2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices
Growing Contribution of Metasearch to Direct Revenue
Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today
How Much Are You Losing By Not Controlling Your Hotel Price
How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?
A Handbook on Hotel Distribution in the 21st Century
We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy
Net ADR: The Most Important KPI You Should Pay Attention To
A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have
Hotel Digital Marketing Funnels: How to Bring Them Together?
Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you
Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel