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While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

The role of the website as an interface will be threatened as it faces increasing competition from conversational channels that operate outside a browser

Discover how your pricing architecture decides your ability to react to demand and why controlling your increments is key to maximising your revenue

Is it possible to achieve the revenue precision of Occupancy Based Pricing with the operational agility of Per Day Pricing?

The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent

For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

Here is the round up of product launches and strategic partnerships during the month of October for our Hotel Technology Expert Partners

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.