mirai

man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns

What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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post it notes with sales funnel and marketing stages

The Six Levels of the Google Hotels Funnel

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

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mirai article image book join loyalty program key feature article

Book and Join, a Key Feature of Your Loyalty Program

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

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person clicking on a dollar sign reflecting additional revenue for hotels through sales of extras in their direct channel

Challenges of Selling ‘Extras’ in Your Direct Channel

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

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coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

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trivago logo for mirai article about their new net cpa on consumption offering

Trivago Introduces its New Net CPA on Consumption

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

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person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Conversion Rate Doesn’t Matter, Revenue Does

There is a direct relationship between conversion rate, visits, and reservations numbers, and the higher any of these numbers are, more reservations result

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arrow in the wild pointing a direction of travel much like the need for a hotelier survival guide outlining the steps to profitable investment

A Hotelier’s Survival Guide: Steps to Profitable Investment

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

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space man above the earth reflecting evolving world of travel and the role technology has played

Technology and Tourism: A Journey Through the Centuries

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

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