booking.com name in neon lights

The Reasons Why Customers Use Booking.com (And So Do I)

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

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broken piggy bank reflecting the true cost of ota visibility boosters

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

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google written on a laptop key reflecting the potential value proposition of paid and free google hotels

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

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computer screen with the word distribution reflecting importance of a strategic hotel distribution strategy

Upcoming Challenges in Hotel Distribution That May Interest You

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

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image of person using laptop to make a hotel booking reflecting importance of metasearch and it's growing contribution to direct revenue

Growing Contribution of Metasearch to Direct Revenue

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

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broken piggy bank reflecting the true cost of ota visibility boosters

How Much Are You Losing By Not Controlling Your Hotel Price

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

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businesses and homes are all reachable in a connected way for hotels if they really invested time understanding distribution in the 21st century and this advice will help them

A Handbook on Hotel Distribution in the 21st Century

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

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increasing coins under monopoly hotel pieces reflecting why it is so important hotels focus on revenue management today in preparation for uncertainty in 2023

Net ADR: The Most Important KPI You Should Pay Attention To

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have

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Hotel Digital Marketing Funnels How to Bring Them Together mirai YouTube Thumbnail

Hotel Digital Marketing Funnels: How to Bring Them Together?

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

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Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

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