Welcome to another of our Coffee Time chats.
Today we are joined by:
🔹 Michael Goldrich, Chief Experience Office at The Hotels Network
NB: The Hotels Network are one of our Expert Partners
In this discussion, Michael does a bit of future gazing looking at what a hotel should consider in relation to the customer journey.
Additionally, he touches on how hotels could be leveraging the direct booking desire and also outlines 3 digital marketing trends all hoteliers should keep an eye on:
- Tripstacking
- Invisible Friction
- Bench Marketing
Hope you enjoy it 🤞👍
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👀 WATCH NEXT (A few of our other videos)
💢 Why the Way Hotels Forecast is Wrong and Outdated
https://youtu.be/-cloAdKo7EA
💢 Hotel Technology: Fear of Change or Fear of Missing Out
https://youtu.be/xQcB_KjJI8s
💢 Thinking of Becoming a Revenue Management Consultant?
https://youtu.be/qxwcG73EccU
💢 Hotels Must Evolve Fast – It Will Be a Tough Future Otherwise
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💢 Let Us Be Clear Revenue Managers Do Not Create Demand
https://youtu.be/TL7LFEBVw1M
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