direct

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Many hotels invest in marketing but still struggle to grow direct bookings. The issue is rarely effort. It is usually strategy

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

TikTok Ads have matured significantly. You’re no longer limited to awareness. You can now optimise for direct bookings

With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

Performance Max for hotels can boost direct bookings and reduce reliance on OTAs, but it also lacks transparency and requires ongoing management

History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction