Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion
A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?
Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions
Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business
How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy
There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix
Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this
Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking