direct

We see the most successful direct booking strategies built around one core principle – guests book experiences first, and rooms second

An OTA can know more about the guest. Hotels can know the guest better. The hotels that succeed will be the ones that combine both

Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch

The ChatGPT decision to step back from in-platform transactions is creating new opportunities for hotels seeking to leverage AI for direct bookings

AI does not have to become another OTA to create the same structural dependency. It only has to become the place where traveler preference forms

It’s a combination of decisions, habits, and assumptions that are working against direct bookings every single day in ways that are entirely fixable

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Many hotels invest in marketing but still struggle to grow direct bookings. The issue is rarely effort. It is usually strategy

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively