Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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Hoteliers Forecast Revenue Increase in 2021 vs 2020

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

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mirai article image detect hotel direct sales opportunities

How to Improve Your Hotel Distribution, Direct Sales and Your Results.

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

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pins in map of europe showing impact of direct channel travel search in dach region

DACH Hotel Direct Channel Trends in 2021

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

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Hotel Bookings – What is the Guest’s Decision Making Process?

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

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Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

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Building Strategies to Drive and Convert More Direct Traffic

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

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Top 4 Ways to Entice Your Hotel Guests to Book Direct

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

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online booking key on keyboard reflecting importance of direct bookings for hotels

The Brave New World of Booking Direct

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

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How You Can Have a Direct Booking Strategy and Increase Room Revenue

A direct booking strategy for hotels should reflect a commitment to guest experience while emphasizing the importance to fill your room inventory

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