direct

Today’s travellers value tailored experiences. By catering to diverse needs, hotels can enhance guest satisfaction and drive repeat bookings and referrals

Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

The booking journey has taken on a significantly different form today. We have entered an age of tech-driven independence and autonomy

Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them