the words online booking on a computer keyboard reflecting importance to hotels of driving direct bookings trough their own website and digital marketing efforts

13 Ways to Attract More Direct Bookings for Your Hotel

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

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Unlock New Revenue Streams With Effective Channel Management

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

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Preparing for Hotel Easter and Summer Booking Increase

Let’s focus on the here and now, and the most crucial priority – which is managing the small things that will help increase your Easter and summer booking

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broken piggy bank reflecting the true cost of ota visibility boosters

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Top Tactics to Drive Direct Bookings at Your Hotel

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

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image of person using laptop to make a hotel booking reflecting importance of metasearch and it's growing contribution to direct revenue

Growing Contribution of Metasearch to Direct Revenue

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

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smaller man standing by feet of much larger man showing disparity in size between otas and hotels

A Simple Way to Beat the OTAs

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

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resort beach getting ready for summer season and need to focus on hotel website conversion as they need to prepare for the banning of resort fees

Bye Bye Resort Fees – How to Fill Your Pending Revenue Hole

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

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christmas tree at a luxury hotel reflecting the importance now to boost direct bookings over the festive season

‘Tis the Season to Boost Your Hotel’s Direct Bookings

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

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Why Delivering Best Hotel Guest Experience Should Be Priority

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

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