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Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

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How To Drive More Direct Bookings Through Digital Marketing

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

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3 Hotel Website Tips to Get More Direct Bookings in Summer 2022

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

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sign post saying same old way or sometghin new reflecting how hotels need to review the way they benchmark their website performance

Hotel Website Performance: Just Look at Your Own or Competitors Too?

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

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9 Warning Signs Your Direct Booking Strategy Is In Trouble

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

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How Can Independent Hotels Combat The Rise of OTAs?

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

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How To Increase Bookings in a Cookieless World

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

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hurdles reflecting the self inflicted challenges for hotels to convert direct sales

Three Hurdles to Direct Sales

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

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How to Optimise Your Website for Conversion and Drive Revenue

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

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How to Manage Your Hotel Booking Channels for Maximum Revenue?

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

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