Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do
Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever
Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation
Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily
Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?
These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low
Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out
Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective