the hotels network

How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings
By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

Overcome Booking Abandonment With Hotel Website Personalization
With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

Best Practices for Boosting Newsletter Signups for Your Hotel
One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Digital Marketing: Evolution, Innovation, and Disruption in 2023
Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

How Are Hoteliers Using TikTok to Drive Direct Revenue?
With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Dopamine and Power of Personalization in Boosting Hotel Revenue
In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

How to Save 48% in Promotional Costs from Direct Bookings
As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

Bye Bye Resort Fees – How to Fill Your Pending Revenue Hole
There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

Are you Going to Miss The Best Time To Sell Hotel Rooms in 2023?
There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

61% Website Conversion Increase For Hotels Running Dedicated Campaigns
Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions