the hotels network

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions