the hotels network

dots reflecting data surrounding a human head reflecting how chatgpt and other ai tools can help boost hotels direct bookings

How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

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turned over shopping trolley reflecting impact of booking abandonment

Overcome Booking Abandonment With Hotel Website Personalization

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

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man on laptop visiting website maybe signing up to a hotel newsletter for a future trip

Best Practices for Boosting Newsletter Signups for Your Hotel

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

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cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption

Digital Marketing: Evolution, Innovation, and Disruption in 2023

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

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person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue

How Are Hoteliers Using TikTok to Drive Direct Revenue?

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

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left brain and right brain coming together reflecting impact of dopamine and power of personalization in boosting hotel revenue

Dopamine and Power of Personalization in Boosting Hotel Revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

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image of culloden estate and spa used for the hotel networks article about how they saved 48% in promotional costs from direct bookings

How to Save 48% in Promotional Costs from Direct Bookings

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

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resort beach getting ready for summer season and need to focus on hotel website conversion as they need to prepare for the banning of resort fees

Bye Bye Resort Fees – How to Fill Your Pending Revenue Hole

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

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man being attracted by a carrot in much the same way hotels should use the january annual sales period to drive the selling of hotel rooms

Are you Going to Miss The Best Time To Sell Hotel Rooms in 2023?

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

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person holding a computer screen looking very happy reflecting impact of increasing hotel website booking conversion through the use of dedicated campaigns

61% Website Conversion Increase For Hotels Running Dedicated Campaigns

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

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