the hotels network

person breaking down a wall reflecting how hotels are breaking down barriers and reclaiming power in website management

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

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easter eggs signalling the spring season and importance for hotels to start thinking about offers and campaigns

Hop Into Increased Direct Bookings This Easter

This targeted approach allows hotels to forge meaningful connections with guests, crafting memorable stays that capitalize on the festive Easter atmosphere

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image of standard room from Hotel at Six for a case study article with The Hotels Network

Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

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person holding a heart reflecting importance of valentines day to hotels and the need to develop strategies to attract direct bookings

Top Strategies For Attracting Direct Bookings This Valentine’s Day

Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day

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silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel

7 Ways to Get Seasonal on Your Hotel’s Direct Channel

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

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heart on a keyboard reflecting the importance of setting your hotel apart using innovative direct booking perks to increase conversion rates

Setting Your Hotel Apart: Innovative Direct Booking Perks

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

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Black Friday frenzy can be overwhelming for hotel marketeers

A Complete Timeline for Your 2023 Black Friday Campaign

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

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music event reflecting an area where hotels can maximize direct bookings by tapping into local events

Maximize Direct Bookings with Local Event Magic

By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!

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pumpkin in a graveyard reflecting need for hotels to start quickly actioning their Halloween marketing plans

Fang-tastic Marketing Tactics For Halloween Hotel Festivities

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

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hotel guests at a luxury resort which faces different strategic revenue management challenges

Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

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