the hotels network

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Ready for Recovery? Your Direct Booking Action Plan

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative

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The Gold List 2020 Hotels Embracing Digital Personalization

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

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Uncovering the Formula to Social Media Success: Melia Hotels

Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication

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Hyper Personalized Hotel Website Content for Mobile?

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

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Two pieces of a puzzle with the add sign between them showing it equals a lightbulb drawn with chalk indicating how guest engagement and direct channel are important for hotels

Your Direct Channel and Guest Engagement: How They go Hand in Hand

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

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Netflix – What Can Hoteliers Learn From The Megabrand’s Success?

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

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Insightful Pointers from Hoteliers on Best Digital Strategies to Adopt

It isn’t news anymore that hospitality as we know it has been transformed. To help hoteliers navigate we discussed the best digital strategies to adopt

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Leveraging Hotel Data to Shake Off Demand Uncertainty

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported

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Hotel Reopening Strategies to Engage with Guests Online

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

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A Steppingstone into Optimizing Email Capture

There are many ways to encourage website visitors to give their email address but as always, you’ll reap the returns of personalizing any campaigns you run

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