8 Golden Rules for Creating Your Hotel Blogging Strategy
When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive…
Tips for Optimizing Hotel Landing Page Content
Content is king in the eyes of the search engines, and a great search engine optimization strategy begins and ends with great content. NB: This is an article from Blue…
New Year’s Resolutions for The Independent Hotelier
So, here it is; 2019. Another new year. Time to pack away the Christmas tree (unless you’re doing the whole ’twelve days’ thing), and start the new year with a…
4 Reasons Why You Only Need One Hotel Website
In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. NB: This is an article from…
5 Ways For Hotels To Boost Online Visibility
For as vast as the online world is, it’s a relatively crowded space. NB: This is an article from ScreenPilot In 2019, the only way for a hotel to stay…
UX Tips for your Hotel Website’s Booking Mask
A well-designed booking mask is a great way to accelerate a user’s progress through your hotel’s booking process with a minimum of effort, especially for returning visitors and those comparing…
Less Is More: Real Guests Told Us About Website Messaging
We’re committed to helping hoteliers drive direct bookings on their websites. There’s nothing we like more than speaking to our clients about what’s working well and what we could build…
Increase Your Hotel Revenue With This Simple Data Driven Call To Action
Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary…
Congrats Revenue Manager! You Are Now In Charge of Website Conversions Too
One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin…
6 Principles of Personalisation for Hotel Websites
When you enter a hotel website for a weekend break, a family trip or a business meeting, chances are the contents will be exactly the same. In fact, one could…