website

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap