The Essential Website Strategy Checklist for Hoteliers
OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.
2020 Budget season tips: How to decide if your hotel needs a new website next year
Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?
3 Essential Data Practices For Improving Your Hotel’s Website Strategies
Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day.
Encourage Direct Bookings Through a Positive User Experience
There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.
Should You Rush The Translation of Your Website to Mandarin?
Bai Du and Google are completely different search engines and, in order for your website to have an edge in Bai Du’s SERP, hotels need to have a strategy that is different from Google.
How a Hotel Website Helps Independent Hotels Win Direct Booking
Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.
Online Skimming Threatens Hospitality eCommerce Sites
These attacks infect eCommerce websites with malicious code. Once a website is infected, payment card information is “skimmed” during a transaction without the merchant or consumer being aware.
Turn Top Direct Booking Trends into Smart Conversion Strategies
The OTAs have dominated the direct booking space for years. But now, hotels have almost caught up. Last year, the hotel industry captured 49% of direct bookings.
How to Budget for Hotel Digital Marketing in 2020
The digital marketing industry continues to evolve at a fast pace. First and foremost, focus on the marketing channels that historically provide the highest ROI year-after-year to your hotel.
How to Drive Direct Bookings Through Rooms and Special Offers Copy
You need to leverage every advantage you can to drive direct bookings. When it comes to your rooms and special offers, the words you use have the power to boost conversion rates