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Hotel Digital Marketing Performance: Defining Success in The New Market

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

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London skyline great advert for hoteliers and seeing large increase in hotel website conversion rates

London Sees 40% Uplift in Hotel Website Conversion Rates

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

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Why Entity Based SEO is the One Strategy You Need to Implement

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

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How to Get Guests to Spend More at Your Hotel

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

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What Black Friday 2021 Has In Store For Hoteliers

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

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5 Smart Lessons On Hotel Website Navigation

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

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the hotels network outrigger hotel website conversion case study

How Outrigger Hotels and Resorts Increased Website Conversion and Direct Revenue

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

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Marketing Your Hotel Event Spaces – Socials, Reviews and Website

Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now

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pins in map of europe showing impact of direct channel travel search in dach region

DACH Hotel Direct Channel Trends in 2021

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

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How to Keep Your Hotel Website Fresh This Autumn

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

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