Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion
A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?
Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary
We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns
Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions
As many hotels have the option of making direct bookings that are booked and paid for on their site, this makes their website an eCommerce platform
Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business