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red trainers amongst white trainers showing benefit of personalized messaging to increase website conversion

Hyper Personalized Hotel Website Content for Mobile?

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

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Customer Behaviour is Changing. Your Website Messages Must Adapt

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

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Driving Traffic to Your Properties Website

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

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people watching netflix on tv with popcorn

Netflix – What Can Hoteliers Learn From The Megabrand’s Success?

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

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How to Turn More Website Visitors into Confirmed Bookings

To encourage website visitors to book their reservations using your website, you need to make it simple and clear for them

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How to Differentiate From Local Hotel Competitors Online

To drive more online reservations this year you have to effectively and proactively compete against other properties and hotels in your area

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How Your Branding Helps Bookers Choose Your Hotel

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

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Get to the Point and Get More Bookings

The same three things that hotel shopping decisions revolve around are also the same that tend to get a shopper’s attention

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Track Recovery In Action With These 3 KPIs

While the industry was shrouded in uncertainty, these KPIs acted as a guideline to alert marketing teams of shifts in user behavior

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direct booking podcast part 2

Simple Ideas and Steps to Improve your Direct Booking (Part 2)

We look at what happens when a booker visits your website, the biggest mistakes hotels make and simple tips to improve your chance of securing the booking?

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