Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites.…
Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where…
When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to…
Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of…
One subject that hoteliers ask us about time and again is how to test their website messaging and find out what performs best. NB: This is an article from TripTease…
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. NB: This is an article from…
We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This…
A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might…
Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is…
When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive…