Hotel websites can be inert online catalogues. There is no true interaction with the potential guest, consequently leaving them to do all the hard work and sifting through information
I know I was just on my high horse about hotel web design and website visuals in general, but that is for a reason. Design is only a sliver of what makes your website successful.
By reducing friction throughout the booking process and providing a personalized website experience, hotel brands can significantly boost their conversion rate.
Hotel website design is a huge influence on the booking behaviour of travellers and should be a priority for your hotel. Travellers need a website to reflect their desires and expectations.
These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.
Your campaigns are not producing the results or ROAS you need to achieve your revenue goals. How can you fix this? Here are 5 reasons your hotel’s direct booking campaigns are not producing.
While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.