Welcome to another of our Coffee Time chats.
Today we are joined by:
Michael Goldrich, Chief Experience Office at The Hotels Network
NB: The Hotels Network are one of our Expert Partners
In this discussion, Michael does a bit of future gazing looking at what a hotel should consider in relation to the customer journey.
Additionally, he touches on how hotels could be leveraging the direct booking desire and also outlines 3 digital marketing trends all hoteliers should keep an eye on:
- Tripstacking
- Invisible Friction
- Bench Marketing
Hope you enjoy it 
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