In this episode we are joined by Russell Logan (Head of Sales) and Katie Calvey (Online Strategy Manager) from Staah along with Clément Dénarié (Head of Sales) from Oaky.

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation.

Following are areas we cover in this discussion:

  • The importance of Data from Your Booking Engine
  • Limitations of legacy one stop shop tech solutions
  • Importance of open API for enhanced connectivity and flexibility
  • Differences between segmentation and personalisation
  • What is the value of personalisation
  • How Hyper Personalisation takes this to the next level
  • The importance of message timing
    • Number of days before arrival
    • Time of day sent

Staah Bio

STAAH is a leading cloud based platform that has been helping power the online growth of accommodation providers since 2008.

Our distribution technology and digital marketing solutions are affordable, reliable and intuitive. A worldwide preferred partner for accommodation providers of all sizes, our cloud-based distribution and digital marketing technology suite includes channel management, booking engine, online review management, gift voucher management and website development applications.

At the heart of our operations is a user-first approach to technology development. We work with partner properties and industry partners to continuously improve efficiency and effectiveness of its products. Our innovation has been recognised at multiple forms, including Indian Newslink Awards 2017, the NZTE and Westpac Innovation Awards.

STAAH was founded by Gavin Jeddo, a scion in the field of distribution technology, in 2008. In less than a decade, the company has expanded its footprint to more than 80 countries, working with more than 6000 partner properties and processing in excess of 5 million room nights annually through our 200+ integrations*. We have six offices around the world, including Auckland (headquarters), Mumbai, Kuala Lumpur, Manila, Cambridge and Bangkok to support our expanding global operations.

You can hear more from Russell Logan about Staah in their Expert Partner Profile

Oaky Bio

Oaky is a commission-free upselling platform which helps hotels maximize profit and enhance the guest experience. Browsing from best-selling upsell offers, hoteliers can add personalised guest-facing deals in a matter of minutes, and promote them through perfectly timed guest communication. This puts guests in control of designing their stay with upgrades, special deals and ancillary services.
In short, Oaky offers upsells in a way today’s travellers enjoy and appreciate. Oaky is a trusted partner by ho(s)tels across 60 countries.

Last Month Oaky closed a $9.5 million Series A financing. PeakSpan Capital, a growth-stage investment firm focused on the B2B software arena with offices in New York and Silicon Valley, led the round. Oaky will use the funds to increase investment in product development, continued geographic expansion and team growth across all functional groups.

You can hear more from Oaky Co- Founder Erik Tengen in their Expert Partner Profile