personalization

What Do Guests Really Want in a Modern Hotel Stay? 5 Essentials

What are the essentials for an exemplary experience during a modern hotel stay to achieve the central mission of welcome and guests comfort?

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Using First Party Data and Personalization to Build Loyalty

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization

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4 Steps for Hotels to Deliver Guest Personalization

We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty

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3 Barriers to Hyper-Personalized Guest Experience and How To Fix Them

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

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face with code overlayed reflecting importance of increasing digitization in hospitality

The Importance of Increasing Digitization in Hospitality

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

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post its with people drawn on them with target rings and a pin hitting the centre reflecting value of website personalization

Boosting Direct Bookings Using Hotel Website Personalization

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

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Value of Getting Personalization Right, or Wrong, is Multiplying

Personalization is not only a crucial capability, it’s one that punches above its weight, whether the company is a digital native or brick-and-mortar player

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Strategic Segmentation of Hotel Guest Personas

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

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Your Emails Are Failing Your Hotel Guests. Here’s What Needs To Happen

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

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Personalized Offers – They’re Not Just Discounts for Guests

When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself

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