personalization
Leverage Personalization for More Cost Effective Direct Bookings
Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings
Make Guests the Architect of Their Experience to Drive Revenue
Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble
Personalization vs Privacy – What do Hotel Guests Prefer?
Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

How the Big Problem with Hotel Stay Personalization was Solved
ABS is a revelation because it solves both the Labor and the Product problems that come with hotel stay personalization
Hyper Personalized Marketing in Hotels: Try These 8 Audiences
Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques
Guests Want Highly Personalized Experiences – Hotels Must Adapt
To achieve a personalized booking journey, intelligent retailing removes dependency to book a room first, and enable the guest to book anything in any order

Attribute-Based Selling: What’s in it for me?
Attribute-Based Selling is the logical step forward. It improves guest satisfaction, brand distinction, cart value, conversion and delivers more revenue
Creative Ways to Personalize Your Review Responses
When personalizing your review responses, ensure you supply additional information. The best way is by recognising specific aspects the writer spoke about

With ABS Hoteliers Can Leverage Retail Best Practices
Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after
How Personalization Contributes to Increased Revenue and Profits
Hotels can start the personalization of offers when they have insights into the travel reasons, where the guest comes from, and the booking behavior