personalization

Hyper-Personalization: the Future of Hotel Marketing

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

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9 Ways to Build a Guest-Centric Hotel

A guest-centric hotel (or a customer-centric operation) prioritizes guest needs and satisfaction over everything else. NB: This is an article from Mews It’s all about creating a personalized experience for guests to […]

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Are These 3 Hospitality Trends Raising More Questions Than Answers?

Whether it’s about hospitality technology or adapting to consumers’ behaviors, each new change or innovation should ultimately solve an existing pain

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ROI of CRM: Measuring the Impact on Hotel Revenue

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

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Improve Your Hotel Guest Experience with Personalized Hospitality

Tailored experiences make guests feel valued and appreciated, ensuring guest satisfaction and giving them more incentive to come back

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Leverage Personalization for More Cost Effective Direct Bookings

Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings

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Make Guests the Architect of Their Experience to Drive Revenue

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble

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Personalization vs Privacy – What do Hotel Guests Prefer?

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

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burgers stacked with different fillings reflecting the importance to hotels of building a strong hotel tech stack

How the Big Problem with Hotel Stay Personalization was Solved

ABS is a revelation because it solves both the Labor and the Product problems that come with hotel stay personalization

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Hyper Personalized Marketing in Hotels: Try These 8 Audiences

Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques

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