personalization
How Personalization Contributes to Increased Revenue and Profits
Hotels can start the personalization of offers when they have insights into the travel reasons, where the guest comes from, and the booking behavior
How to Better Connect with Guests Through Personalization
Personalization today is defined by flexibility and choice. Offering enticing options, hotels can make selling these services to guests more straightforward

Dopamine and Power of Personalization in Boosting Hotel Revenue
In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website
What Do Guests Really Want in a Modern Hotel Stay? 5 Essentials
What are the essentials for an exemplary experience during a modern hotel stay to achieve the central mission of welcome and guests comfort?
Using First Party Data and Personalization to Build Loyalty
. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization
4 Steps for Hotels to Deliver Guest Personalization
We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty
3 Barriers to Hyper-Personalized Guest Experience and How To Fix Them
We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

The Importance of Increasing Digitization in Hospitality
The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

Boosting Direct Bookings Using Hotel Website Personalization
Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website
Value of Getting Personalization Right, or Wrong, is Multiplying
Personalization is not only a crucial capability, it’s one that punches above its weight, whether the company is a digital native or brick-and-mortar player