The Rise of Data Regulation & The Impact on Hotel Marketing
The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly
Can Data Rekindle Hospitality’s Human Touch?
Although the battle between the hospitality giants merely scratches the surface, companies in the industry are harnessing data and technology to power change at an unprecedented speed
Benchmarking 101: Running an Effective Health Club/Spa
Remember that your spa and health club metrics should always give you insight into your operations. These numbers open up opportunities to leverage your assets for what matters: profit
How Data Can Help With Seasonality Shifts
With modern data and benchmarking, you can now move your seasonal strategy from one that’s reactive, to one that’s proactive. Here’s a fresh look at how to plan for seasonality changes
Data Drives Direct Booking: Maximise Revenues And Loyalty
Understanding what the customer is doing while on that booking journey, or how their behaviour has changed since they last booked is an opportunity to react and deliver on the loyalty experience.
The Black Friday Frenzy – Can Your Hotel Replicate it all Year Round?
Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market
Are Neighbors Friends or Foes? Analysis of Airbnb Listings’ Agglomeration Effect
Why would Airbnb hosts choose to operate their short-term residential rental businesses in the neighborhood with other existing listings already?
5 Things to Include in Your Hotel Performance Strategy
As you map out your hotel performance strategy, remember that there’s more to financial capital than what you’re bringing in with a traditional hotel revenue strategy
How to Perform Hotel Competition Analysis?
Competition analysis plays a vital role in shaping your strategies. It determines your strengths and shortcomings within the market. If done smartly, it gives your business a distinct advantage.
PAR or POR? A Guide to Interpreting Hotel Operational Ratios
There is no right or wrong ratio when it comes to analyzing the data, but understanding the strengths and limitations of each type is key to interpreting the numbers and drawing conclusions from them