data

Hotel Personalization: Trends That Will Drive Revenue & Loyalty

Smart hoteliers understand the shift and are using data-driven personalization to boost conversions, loyalty, and business performance

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Good Marketing Starts with Google Ads …. Said No One Ever

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

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Leveraging Hotel Guest Personas for Improved Marketing Results

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

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Is Complexity Holding Hotel Revenue Managers Back?

Revenue Managers sometimes face an unexpected challenge: overcomplication. Many dig into endless data points and exhaustive analyses

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Why Relationship Data is Vital for Hotel Group Sales Teams

For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results

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Why the Hotel Industry is Ready for Citizen Data Science

Implementing Citizen Data Science in the hotel industry offers great opportunities for enhancing efficiency and fostering a data-driven culture

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graphs in cogwheels reflecting 5 not so obvious ways to use hotel guest data to make decisions - bookboost article image

5 Not-So-Obvious Ways to Make Decisions with Hotel Guest Data

Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition

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Master Hotel Marketing with First, Second & Third Party Data Insights

We explore the three types of data categories – first, second, and third-party – and their significance in your hotel marketing strategy

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Maximize Digital Marketing Performance with Data Strategies

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle

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5 Business Intelligence Reports Hotels Need to Boost Profits

Here’s how five essential hotel business intelligence reports can help you make better, data-driven business decisions

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