Big Data vs. Smart Data

Years before big data exploded into something like a phenomenon, hotels were already incorporating industry data into their revenue technologies and strategies. NB: This is an article from IDeaS But…

Read more

The Art and Science of BI for Hotels

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks and…

Read more

Leveraging Click Data In Google Analytics

As hospitality-focused search marketers, we have an overarching goal to drive customers to a hotelier’s website and to ultimately drive a conversion. We focus most of our attention and strategy…

Read more