data

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

Sentiment suggests a return to pre-COVID levels of business travel may never occur. If it does recover the segment composition will probably look different

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

Hotel managers who already have BI software should be challenged to think more creatively about its use and ability to drive property revenue

Europe’s hotels are now back to pre-pandemic profit levels. With GOPPAR hitting €95.28 in June 2022, slightly higher than the same month in 2019