data
Ensuring Your Data is YOUR Data in Hotel Technology
In an era where data is considered the new gold, the significance of data ownership for hotels cannot be overstated
How to Segment Guest Data for Tailored Guest Experiences
From identifying key segments to utilizing the right metrics, we can turn data into actionable insights, ensuring every guest feels valued
Data Driven Personalization: Are Hoteliers Missing the Mark?
Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships
How Small Hotels Can Capture Overflow From Big Events
Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels
Why a Hotel Commercial Strategy is Now Non-Negotiable
A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests
Importance of a Dedicated Data Partner in Revenue Management
By opting for a dedicated data provider, businesses can ensure they receive the unbiased and accurate data needed to drive revenue strategies
Building Blocks of a First-Party Data Strategy for Hotel Revenue
We look at how to assemble first-party and zero-party data into a robust, revenue-generating strategy, and create picture-perfect guest experiences
Redefining the PMS with Native Business Intelligence
Built entirely in-house, Cloudbeds Insights is native to their PMS and is designed to reduce the hotel sector’s reliance on industry-agnostic BI solutions
Steps to Implementing Data Based Pricing Strategies
Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis
How Revenue Managers Can Develop a Data Driven Demand Forecast
As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to