data

We outline five proven data signals that clearly indicate when to confidently raise your rates. These aren’t theoretical concepts but practical indicators

Smart hoteliers understand the shift and are using data-driven personalization to boost conversions, loyalty, and business performance

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

Revenue Managers sometimes face an unexpected challenge: overcomplication. Many dig into endless data points and exhaustive analyses

For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results

Implementing Citizen Data Science in the hotel industry offers great opportunities for enhancing efficiency and fostering a data-driven culture

Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition

We explore the three types of data categories – first, second, and third-party – and their significance in your hotel marketing strategy

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle