Better Hotel Guest Data = Better Hotel Guest Insights
Big data is big right now and getting bigger. Every guest visit, website click, and front desk phone call can provide information that’s analyzed to fuel revenue-making decisions and improve…
How The TripAdvisor Algorithm Works and How To Boost Your Ranking
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a…
Big Data vs. Smart Data
Years before big data exploded into something like a phenomenon, hotels were already incorporating industry data into their revenue technologies and strategies. NB: This is an article from IDeaS But…
The Art and Science of BI for Hotels
Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks and…
A Comprehensive Approach to Hotel Channel Distribution
Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDS’s), and…
How to Use Customer Insights to Spur Growth
After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96%…
Leveraging Click Data In Google Analytics
As hospitality-focused search marketers, we have an overarching goal to drive customers to a hotelier’s website and to ultimately drive a conversion. We focus most of our attention and strategy…
Use Actual Intelligence to Expand Revenue Through Guest Journey
We can’t escape the topic of AI today. In a world of big data and personalization, it’s shaping how we approach everything in the hospitality industry. NB: This is an…
How Dorchester Collection Uses Data to Find Problems and Humans to Fix
At the Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews…
How to use business insights to increase your hotel revenue
For any hotel business to survive and thrive in this industry, it has to have a perfect plan that works best for growth and hotel revenue hike. (Actually, this is…