Smarter Data Journeys: The Tricks OTAs Are Already Using
As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.
Reach Your Perfect Business Mix with Guest Data Management
Hoteliers already solicit and measure guest feedback pulled together from many different channels. But are you measuring the quality of your guest relationships in the same way?
Leveraging the Right Data for Hotel Business Intelligence
What data is relevant what data is not relevant and should not be included? This ranks as one of the top challenges with business intelligence, according to hotel operators.
Online Skimming Threatens Hospitality eCommerce Sites
These attacks infect eCommerce websites with malicious code. Once a website is infected, payment card information is “skimmed” during a transaction without the merchant or consumer being aware.
How to Win Your Customers Through Data
Staying ahead of your competitors means owning your guests. Ensuring guest loyalty is much easier said than done, but can be achieved through technology and the growing dependence on data
Data Analysis Part 2 – Vertical Analysis
We will go over a different approach to data: vertical analysis. The objective is to define the concept and calculation, as well as understand its uses and differences with horizontal analysis.
Data Analysis – Part 1: Horizontal Analysis
Horizontal analysis allows you to not only identify the trends in your own property, but also compare them to your competitors’ to better assess your operation’s standing in the market.
Hotel Revenue Managers Beware: The Data Scientists Are Here
What will stall the shift from revenue management to data science is there aren’t enough data scientists to go around and the hospitality industry is at the bottom of the pyramid for analytics talent
Are You a “Price Leader” or a “Price Follower”?
The real beauty of using primary data is that you become the leader and decision-maker for your price, rather than a follower of someone else’s strategy.
Hotels Are You Ready For the Next Big Disruptor – SCA?
Just when you thought you had gotten your head around GDPR, along comes Strong Customer Authentication (SCA)! Are you ready? NB: This is an article from Right Revenue Do you…