Data Driven Content: The Metrics That Matter
Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact,…
Four Things to Understand About Your Hotel Data
Today, data is a key component of any industry, and hospitality is no exception. Now more than ever it can be used to lift the lid on customer behavior and…
How Can Competition Benchmarking Help You Grow Your Hotel Business
With increased competition, hoteliers like you today are focusing on the guest service aspect to stay competitive. NB: This is an article from Hotelogix While better guest service helps you…
These 6 Analytics Anomalies Give Hotels Stress
We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are…
Is Your Hotel Intelligent: How Deeper Guest Understanding Drives Revenue
Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder…
Choose the Right Attribution Model in Google Analytics
Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our…
Measuring Loyalty: Tracking Passengers Who Fly With Competing Airlines
What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Would the program know? What loyalty tracking mechanism provides you with…
How CRM Has Evolved The Digital Landscape
The landscape of how we manage our data has changed. People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment…
Taking a Hammer to Revenue Management Pain Points
Hotel revenue strategy is constantly changing. Are you changing with it? NB: This is an article from Rainmaker Looking back on the last 20 years, the hospitality industry has come…
Hotels Are Wasting Valuable Data Without Even Knowing It
The world is on a mission to go green and the hotel industry is joining the movement, starting with removing plastic straws from their properties, major hotel chains including Hilton,…