Data is All Around: How to Harness it for Hotel Success
From check-in to check-out and beyond, every action and interaction in a hotel generates data. But don’t let that daunt you. With the right systems in place, the right data…
Measuring Metrics That Matter Most at Your Hotel
Numbers are very rational. Assuming that the source of the data is accurate, numbers reflect objective truths. But once analysis begins, conclusions can vary. Without a common framework for analyzing…
From Revenue Manager to Hotel Data Scientist
We are living in the data-driven era where most innovation in business, medicine, education, and government will come from the application of mathematical models and algorithms to large volumes of…
City/Region Wide Supply and Demand Analysis
When you are preparing your budgets, an incredibly valuable tool is what I refer to as the “citywide supply and demand analysis.” I didn’t come up with this, however, I…
Use Publicly Available Data to Improve Occupancy Rate Predictions
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to…
6 Hotel Data Strategies to Take Your Decision Making to The Next Level
Revenue managers have access to more data than ever before. Whether it’s internal information about the performance of various business segments or exact insights into pick-up and pace, it’s all…
Why a Data Driven Marketing Culture Needs to be Top of Your List
The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images,…
Crucial KPIs for Success: Game-Changers for 2019 and Beyond
Hoteliers the world over predict another year of solid demand and increased occupancy. Despite moderate growth in supply, the industry appears to be in rude health. But it remains a…
Current Hotel CRMs May Be Doing More Harm Than Good
CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking…
Big Data and the Need for a Data Strategy
Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize…