News

Big Data vs. Smart Data

Years before big data exploded into something like a phenomenon, hotels were already incorporating industry data into their revenue technologies and strategies. NB: This is an article from IDeaS But…

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The Art and Science of BI for Hotels

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks and…

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Leveraging Click Data In Google Analytics

As hospitality-focused search marketers, we have an overarching goal to drive customers to a hotelier’s website and to ultimately drive a conversion. We focus most of our attention and strategy…

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