A key challenge of hotel data management is the high diversity of information. It can be extracted from multiple websites, metasearch platforms, social media, internal docs, reports and systems.
With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.
Once the specific aspects of security have been considered across hotel vendors, in order to shift guest perceptions of cybersecurity, hotels are challenged with branding themselves as secure.
In the past, hotel revenue managers relied on rules based systems to handle revenue management tasks. To drive higher revenue results, hoteliers must turn to the capabilities of science based RM
When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: […]
Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]
Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? NB: This is an […]
As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]
Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]
