Reduce Data Waste in Hotels and “Go Green”
The world is on a mission to go green and the hotel industry is joining the movement. Starting with removing plastic straws from their properties, major hotel chains including Hilton,…
Guest Experience: 3 Ways Hotels Can Get It Wrong
Did you know that for 25% of travelers it takes just one bad experience to swear off a hotel brand and find an alternative? Guests have high expectations – and…
Do You Know Your Hotel’s Optimal Business Mix?
As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for determining a hotel’s optimal business mix (OBM).…
Aggregating Your Hotel Data With CRM
It wasn’t long ago that all the information hotels had on a guest could fit on a single registration card. In the late 1980s, the introduction of the property management…
Top 15 Features To Look For In a Rate Shopper
At every property revenue managers have to make pricing decisions that are crucial in maintaining a healthy bottom line, so it makes sense to use the best available tools for…
New Age Data Is Driving Growth For Travel Package Providers
With the advancement of digital technology, travelers are now leaving their digital footprint at multiple touch points, right from researching about possible destination for next vacation, to searching and making…
The Data Journey in a Hotel
Data scientists are becoming increasingly popular and necessary as industries realize the need to manage data points and understand how to collect and breakdown their data to better advance their…
Why Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers?…
5 Ways to Use Big Data Effectively
When it comes to using industry data and revenue technology for sustainable channel execution, management and results, hotels need to not only prioritize the right types of big data, but…
Data, Data and More Data: The Most Valuable Currency in Hospitality
With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to…