data
Hotel Personalization: Trends That Will Drive Revenue & Loyalty
Smart hoteliers understand the shift and are using data-driven personalization to boost conversions, loyalty, and business performance
Good Marketing Starts with Google Ads …. Said No One Ever
This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing
Leveraging Hotel Guest Personas for Improved Marketing Results
We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns
Is Complexity Holding Hotel Revenue Managers Back?
Revenue Managers sometimes face an unexpected challenge: overcomplication. Many dig into endless data points and exhaustive analyses
Why Relationship Data is Vital for Hotel Group Sales Teams
For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results
Why the Hotel Industry is Ready for Citizen Data Science
Implementing Citizen Data Science in the hotel industry offers great opportunities for enhancing efficiency and fostering a data-driven culture
5 Not-So-Obvious Ways to Make Decisions with Hotel Guest Data
Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition
Master Hotel Marketing with First, Second & Third Party Data Insights
We explore the three types of data categories – first, second, and third-party – and their significance in your hotel marketing strategy
Maximize Digital Marketing Performance with Data Strategies
Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle
5 Business Intelligence Reports Hotels Need to Boost Profits
Here’s how five essential hotel business intelligence reports can help you make better, data-driven business decisions