A strong revenue management strategy allowing you to secure market share and maximize average spend is key to success in this time of slowly growing demand
There are plenty of things you can do to increase your conversion rates. Follow the steps below and you’ll be on your way to becoming an upselling rockstar
Hotels and the Tourism industry are hoping for a wave of ‘revenge travelling’ – people going on extra trips or splurging after the Corona Crisis because they were deprived of that possibility for so long
We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation
Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone
A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?