They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers
Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story
We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation
We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.
Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]
Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.
Personalization is no longer a trend, it’s an expectation. And it isn’t complicated or expensive to deliver. Small, independent lodgings are perfectly positioned to personalize the guest experience.