personalisation

Targeting On-Premise Customer Analytics Delivers Twice The Return

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

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people watching netflix on tv with popcorn

Netflix – What Can Hoteliers Learn From The Megabrand’s Success?

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

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Podcast: Oaky and Staah talk Hyper Personalisation

Podcast: Oaky and Staah talk Hyper Personalisation

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation

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Personalisation starts and ends with you…

Personalisation starts and ends with you…

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

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How to Personalize Hotel Stays for Different Travelers

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.

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Everything You Need to Know About Group Guest Personas

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]

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The Top Challenges When It Comes to CRM

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

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Why Hoteliers Are Primed To Be The Ultimate Retailer

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.

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7 Simple Ways Independent Hotels Can Personalize the Guest Experience

Personalization is no longer a trend, it’s an expectation. And it isn’t complicated or expensive to deliver. Small, independent lodgings are perfectly positioned to personalize the guest experience.

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5 Tips for a Better Guest Experience: Mid Stay

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

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