personalisation

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]