personalisation

The importance of analytics in the hospitality industry cannot be overstated, as it provides several critical benefits

A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays

Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example