personalisation

How Hoteliers can Leverage Emotions in a Post-COVID Hospitality World

The COVID-19 outbreak brought about an anxiety-ridden climate throughout the world. NB: This is an article from PrivateDeal How can an industry that makes a living selling experiences and emotions […]

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How COVID-19 is Transforming Traveler Behaviour Loyalty and Values

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

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Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

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Targeting On-Premise Customer Analytics Delivers Twice The Return

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

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people watching netflix on tv with popcorn

Netflix – What Can Hoteliers Learn From The Megabrand’s Success?

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

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Podcast: Oaky and Staah talk Hyper Personalisation

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation

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Personalisation starts and ends with you…

Personalisation starts and ends with you…

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

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How to Personalize Hotel Stays for Different Travelers

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.

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Everything You Need to Know About Group Guest Personas

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]

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The Top Challenges When It Comes to CRM

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

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