personalisation

Why is Guest Engagement Important for Hoteliers?

A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays

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Hotel AI Implementation: Busting the Myths and Truths

Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before

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What is Zero-Party Data? An Overview (and Hot Take) for Hoteliers

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Boosting Black Friday Success: Best Practices for Hotels

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

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5 Examples to Recover Lost Revenue from Cart Abandonment

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

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Transactional Marketing vs Relationship Marketing in Hotel Industry

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

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The Ever Growing Importance of Personalisation

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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icons of people being circled with a red pen reflecting importance for hotels to achieve revenue success by focusing on individual customer experience and the role of hyper personalisation

Hyper Personalisation: The Future of the Customer Experience

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

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The Importance of Personalisation

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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Online Booking Trends and Stats Every Hotelier Should Know

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

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