personalisation

Be careful not to confuse personalisation with customisation. Both concepts follow the same goal but customisation empowers guests to do this on their own

Add-on options are only found on your own website and once discovered you’ll find your guests want to book direct for this extra personalised service

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail