personalisation

Personalisation: 4 Steps to Stay Relevant and Delight Your Guests

Be careful not to confuse personalisation with customisation. Both concepts follow the same goal but customisation empowers guests to do this on their own

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Upsell With Personalised Add-ons

Add-on options are only found on your own website and once discovered you’ll find your guests want to book direct for this extra personalised service

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man staring at a computer screen possibly reading an email before booking a hotel

Email Ideas That Turn Lookers Into Bookers

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

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wording under a window saying data has a better idea

3 Reasons Why Valuable Data, Not Cheap Deals, is Secret to Recovery

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

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3 Ways to Start Boosting Your Hotel’s Incremental Revenue Today

Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire

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Automating Personalisation to Improve Customer Experience and Boost Revenue

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine

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How Personalisation can Increase Your Revenue

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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6 Ways Hotel Technology Creates a More Personalized Guest Experience

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

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5 Different Travel Personas Every Hotelier Interacts With

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

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Building Guest Personas Reflective of a More Complex World

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

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