The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels
The inevitability of business evolution is apparent in the way business silos have transformed from the days before a revenue manager
With the ever-growing competition, how can small hotels keep up? How can small accommodation providers keep revenue flowing?
In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.
We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand
Hotel sales leads for groups, functions and corporate/business travel accounts come in through a diversity of channels and lead streams
A successful hotel digital marketing and sales strategy must clearly let guests know they will get the best offer if they book direct via your hotel website
Upselling and cross-selling are effective marketing strategies. Though they are very productive, they can pose marketing hazards if not done correctly