sales

Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams

The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

We prepared a list of RFP response tips to help hotel sales managers capitalise on the demand increase, submit better proposals, and win more MICE business

Evaluate your call criteria to ensure it is helping your reservations and front desk agents capture more bookings from today’s real-world callers