data

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

Hotels are realising activity alone doesn’t equal growth. Strategy does. The focus now? Performance-driven marketing that aligns with revenue and operations

AEO moves beyond traditional SEO. It requires hotels to structure their data, content, and distribution to align with how AI systems retrieve information

AEO supports discoverability in direct answer formats. GEO shapes how your property is described in broader AI-generated recommendations

The problem isn’t your copy or your offer. It’s that every guest got the same message, and none of them felt like it was meant for them

When agents rely on stale batch data, poorly structured APIs, or inconsistent schemas, the result isn’t just minor errors; they misinterpret and hallucinate

Data access is not always as simple as expected. Timing is not always aligned with business needs. And costs are not always clear in advance.

New data suggests the next major opportunity for hotel revenue may lie somewhere else entirely – after check-in

OTAs are not your marketing partners. They are competitors for the guest relationship. They capture email, own the loyalty data, and retarget your guests

There is immense pressure to acquire AI solutions immediately, often causing leaders to rush into implementation before laying the proper groundwork