data

For hotels, there is a critical need to become more tech savvy if they are to make smart decisions and thrive in a difficult and turbulent environment

Hotel data eliminates guesswork and drives intelligent decision-making. Leverage data with these simple steps to see the benefits below

Average hotel ratings in EMEA were lower than for the rest of the world. Here’s a look at 5 key takeaways to improve hotel marketing and guest feedback

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

First thing to remember is that, just like for travellers from all over the world, there is no one-size-fits-all approach to attracting guests from China

We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

While overall intentions to travel are high, traveler spending behaviors are expected to evolve, pointing to the growing importance of price and value

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

Hotels have long sought to understand the needs of their guests in order to provide the best possible service. These insights lie in untapped guest data