data

Revenue Management Today Involves Creativity to Shape Data Insights

Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success

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RevPAM: What is it And Why it Matters to Revenue Management Strategies?

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the earning potential of their property

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Guests First Party Data: The Priceless Asset Hotels Can Get

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles

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Understanding The “Transparent Guest”

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

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Spain Travel On A Steady Course Towards Recovery

The future looks promising for the travel sector in Spain this Autumn as the number of issued tickets for domestic and international travel grow steadily

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Record High Summer Occupancy Leads to Higher Short Term Rental Rates

The lack of supply and high demand in many destination markets meant that occupancy rates were high, as what little supply there was got booked up quickly

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video image discussion around getting predictive and moving beyond Bi and forward looking data

Get Predictive: Moving Beyond BI and Forward Looking Data

In this discussion we consider how data analysis can go beyond business intelligence and forward looking data and explore predictive algorithms through AI

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lybra image showing travel stalled and impact on greece and turkey

Travel Stalled: Greece and Turkey Lose Market Due to Seasonality

The increase in demand during the summer season did boost European tourism; but it was cancelled out by the Delta variant, leaving European travel stagnant

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Business Travel Continues Slow Recovery

Despite continuing to report an overall willingness and optimism for the return to business travel, business travel industry sentiment continues to waver

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Use These US Holiday Insights to Prepare Your Marketing Strategies

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

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