data

magnet and people shapes reflecting how behavioural data can improve your hotel revenue forecasting

How to Leverage Behavioral Data to Improve Revenue Forecasting

Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

Read more

heart made up of data showing the importance of developing strategies to leverage first party data to drive direct hotel bookings

Why is First-Party Data Key to Increasing Direct Bookings in 2025

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

Read more

Master the Basics: How Capacity, Volume, and Price Unlock Success

Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey

Read more

7 Ways to Rev Up Your Hotel Digital Marketing Strategy With Data

By using powerful, data-driven solutions, hoteliers can set their digital marketing strategies apart, drive more bookings and boost profits

Read more

2 people shaking hands with a data overlay reflecting the need to build trust in Hotel Tech and the case for a dedicated data partner

Building Trust in Hotel Tech: Case for Dedicated Data Partners

When a data provider transitions from being a neutral resource to a competitor, the fundamental trust underpinning the partnership erodes

Read more

Consent Conundrum: Balancing Privacy & Data Driven Insights

What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?

Read more

DMA Workshop: United Belief Booking’s Not Doing Enough

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

Read more

Is the Hotel Industry Ready for a “Report-less” World?

The hotel industry is no stranger to the complexities of managing vast amounts of data, often leading to an overwhelming need for bespoke reports

Read more

algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

The Evolution of Hotel Demand Forecasting

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

Read more

Are OTAs Running Off With Your Customer Relationships?

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

Read more