data

The Ugly Truth Behind Poor Hotel Data Security

Poor hotel data security isn’t a short-term obstacle, it’s a ticking time bomb with far-reaching consequences that can cripple your hotel

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Collecting Guest Preference Data: Critical Gaps and Discrepancies

What is the right way for hotels to optimize their digital operations and data gathering to deliver personalized and enhance the guest experiences?

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Being Guest Centric: Data Driven Strategies

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

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Elevate Hotel Ancillary Revenue with These 5 Proven Strategies

In an era where travelers increasingly seek to personalize their experiences, hotels have a great opportunity to capitalize on ancillary revenue offerings

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The Value of Structured Guest Data in Enhancing Hotel Operations

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

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The Strategic Advantage of a Unified Guest Profile in Your PMS

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

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3 Ways to Break Down Data Silos at Your Hotel

Determining the accuracy of your data when it’s squirreled away in silos becomes more difficult. Data silos also pose a security risk

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German Hotel Revenue Managers Look to Cash in on Euro 2024

Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231

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Attraction Strategy: Maximizing Revenue per Guest

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

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What are 5 Must Have Features to Look for in a PMS?

Your PMS should improve guest experiences and provide a solid foundation for long-lasting relationships, leading to increased revenue and profitability

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