data

How to Leverage Behavioral Data to Improve Revenue Forecasting
Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience
Master the Basics: How Capacity, Volume, and Price Unlock Success
Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey
7 Ways to Rev Up Your Hotel Digital Marketing Strategy With Data
By using powerful, data-driven solutions, hoteliers can set their digital marketing strategies apart, drive more bookings and boost profits

Building Trust in Hotel Tech: Case for Dedicated Data Partners
When a data provider transitions from being a neutral resource to a competitor, the fundamental trust underpinning the partnership erodes
Consent Conundrum: Balancing Privacy & Data Driven Insights
What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?
DMA Workshop: United Belief Booking’s Not Doing Enough
Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory
Is the Hotel Industry Ready for a “Report-less” World?
The hotel industry is no stranger to the complexities of managing vast amounts of data, often leading to an overwhelming need for bespoke reports

The Evolution of Hotel Demand Forecasting
Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors
Are OTAs Running Off With Your Customer Relationships?
The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on: