data

The Importance of Personalisation

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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European City Tourism on Track to Recovery in Q4

When looking ahead at the 2023 outlook, Q1 in European city tourism is off to a good start as well at just -20% international arrivals compared to 2019

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3 Factors Impacting 2022 Holiday Air Travel

The end of 2022 is proving interesting for travelers and hoteliers, thanks to trends like increased travel demand, high inflation and flight availability

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Is Flight and Hotel Search Data a Reliable Indicator of Market Demand?

Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities

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It’s Decision Intelligence, Not Business Intelligence, That Is Key

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

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How to Improve Hotel Performance by Combining Forward Looking Data

Quality data is central to understanding what’s happening in the market. The more comprehensive the data, the more solid any commercial decisions will be

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How To Use Data To Drive Total Revenue

We know the market is volatile and unpredictable. We can’t change it, so embrace it. Data gives us control, it provides insights we can use to drive revenue

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Tips to Revenue Management: Use Data Points to its Maximization

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

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Business Intelligence: Turn Data into Dollars [Event Replay]

Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords

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Why Is Market Segmentation Important For Your Hotel?

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

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