data

By fostering a data-driven culture you can improve hotel functions, connect effectively with guests and significantly improve your direct revenue streams

A good PMS allows you to record stay history, contact information, and other details in guest profiles, so you know what makes each person tick

By utilising data, hotels can deliver distinctive, personalised experiences that resonate with each demographic group

The dark side of data in the hospitality industry is a pressing issue that demands pioneers that truly understand the security needs of hotels

The primary role of every revenue manager is to perform analyses, provide recommendations, develop strategies, or respond to ad-hoc requests

In revenue management, the search for optimal pricing strategies is perpetual. Traditional supervised learning models have limitations, especially when historical data is sparse

Revenue analytics empowers hotels to transform raw data into actionable insights that drive revenue growth and operational efficiency

For hoteliers to escape data silos, they need to start untangling their jumbled tech stacks and introduce the right technology to future-proof operations

From real-time data to the integration of Total Hotel Revenue Optimization, our industry is now being defined by adaptability and innovation.

We explore how total revenue leverages data to transform every aspect of a hotel, from pricing and inventory management to marketing and guest experience