You can learn a great deal from previous years’ bookings. When did people previously book for Easter? Longer lead-in from the US market vs. domestic? What was your rough occupancy?
Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.
When it comes to digital marketing vs digital sales, lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the two are one and the same and use terms interchangeably
A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?
Upselling and cross-selling are important strategies adding value and increasing customer loyalty. When implemented successfully you should see increased ADR and incidental revenue too.
When hotels select only one point of contact to rely on data for upselling the systems inevitably rely on different data about the guest, which disrupts the overall guest experience.
There has been a huge increase in the demand for gift vouchers across the festive period and it’s no surprise that a hotel voucher is increasing in popularity year on year.
So how can you leverage the psychology of selling to become a true group sales pro? These are the seven skills that will help you close more groups and events at your hotel