Here is the April round up of 11 Hotel Success Stories and a performance study of 567 properties from our Expert Partners touching on revenue, bookings, guest experience and engagement.

The Hotels Network, SiteMinder, Lybra, LodgIQ, Atomize, Flyr, BEONx and RoomPriceGenie

(Please click on the hotel success stories title to access the full article)

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The Real Impact of Revenue Management: Insights from 567 Hotels Using RoomPriceGenie

Honestly, we get your skepticism. If you’ve been setting prices manually or using a built-in PMS tool, and it’s been working (more or less), why change? You might have missed a few revenue opportunities, but it feels familiar. Why risk it?

Our newest, largest performance study examined 567 properties from nine countries: Australia, the Czech Republic, Germany, the Netherlands, New Zealand, Spain, Switzerland, the United Kingdom, and the United States.

And the results are in… out of 567 properties using RoomPriceGenie, each experienced an average revenue increase of 19%.

How MJ Holidays’ Easter Egg Hunt Led To 600+ Emails Collected

With Easter just around the corner, there’s no better time to take inspiration from past campaigns that nailed the holiday spirit – and MJ Holidays did just that. Last year, they leveraged The Hotel Network Personalization platform to turn their Easter campaign into a fun and interactive digital experience that captivated website visitors, sparked engagement, and drove a solid boost in direct bookings. By weaving in a touch of gamification and crafting a three-phase journey, the hotel kept guests entertained and collected valuable data, all while nudging them closer to booking. If you’re looking to elevate your own Easter strategy this year, MJ Holidays’ playful approach is packed with ideas worth borrowing.

BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance

BWH Hotels Scandinavia has partnered with The Hotels Network (THN), recently named the #1 Direct Booking Tool of 2025, to strengthen its direct booking strategy. The group is now using THN’s Price Comparison and Price Match tools across a selection of its hotels in the region.

Already trusted by top Nordic brands such as Strawberry and Elite Hotels of Sweden, THN continues to grow its footprint in the region with this latest collaboration. The partnership is part of BWH Hotels Scandinavia’s broader plan to increase transparency and build guest confidence when booking direct.

How The Sofia Hotel is Blending Tradition and Technology with their AI Receptionist

At The Hotels Network, we take pride in collaborating with outstanding hospitality brands worldwide. Recently, we had the pleasure of catching up with The Sofia Hotel, a historic yet modern boutique hotel in the heart of San Diego, California. Known for its timeless elegance and exceptional guest service, The Sofia Hotel has successfully blended classic charm with innovative technology to enhance the guest experience.

From the moment a guest lands on their website to the time they check out, The Sofia Hotel team prioritizes seamless, personalized interactions. Their commitment to exceptional service extends beyond the physical stay, embracing digital solutions that make communication effortless and intuitive.

Villa Varosh perfectly balances efficiency and guest experience with SiteMinder’s platform

To deliver an exceptional guest experience and optimise daily operations, Villa Varosh relies on SiteMinder innovative platform for distribution, bookings, guest engagement, and website management.

“SiteMinder’s channel manager is highly customisable and significantly streamlines our operations,” said Slavica Burnazovska, owner of Villa Varosh.

“With connections to numerous distribution channels, our reach has expanded substantially. The platform’s built-in analytics provide valuable insights that enable us to make data-driven decisions to enhance our business strategy.”

Smarter, personalized stays drive revenue at The Regent Grand with SiteMinder

Encouraging post-stay reviews and connecting with guests early has strengthened their online reputation. And by integrating SiteMinder with dynamic pricing and guest engagement platforms, the team is seeing added revenue from upsells and personalizations.

Having full access to guest data has also made daily operations smoother, with the team able to retrieve information instantly – without needing to reach out to other systems or departments.

The Regent Grand showcases how a boutique hotel can thrive by blending personalized service with efficient technology. Through thoughtful guest interactions and simplified operations, the team has shifted focus toward strategy and growth.

Hotel Bären am Bundesplatz – Success Story

With Lybra, we found a complete package (rate shopper, pricing management, data analysis, statistics, trend forecasts, etc.) that allows us to stay competitive in a demanding market like Bern

.In our daily work, many time-consuming tasks such as price monitoring or market analysis have been automated. This allows us to focus more on strategy and less on routine activities. Thanks to up-to-date market data, we can react more quickly to changes, and with the automated suggestions or Autopilot mode, we can ensure faster response and processing times.

On a strategic level, we are able to develop long-term pricing strategies and, thanks to competitor analysis, more efficiently adjust our positioning and pricing strategy. Additionally, the system identifies trends and increases in market demand, allowing us to respond promptly.

Hotel Scheck – Success Story

Scheck Hotel Club was looking for a solution to support their pricing and distribution strategies, providing a clear market overview, including competitor rates and local events. The goal was to adopt a tool that could guide decisions without enforcing automation, maintaining full control over pricing.

Since implementing Lybra Assistant, the hotel has:
– Saved operational time by managing everything in one centralized platform
– Improved overall efficiency and strategic decision-making
– Shifted to a dynamic pricing strategy, resulting in an estimated 15% increase in revenue during the first full year

Refinery Hotel Redefines Revenue Management with LodgIQ

At the heart of Midtown Manhattan, Refinery Hotel isn’t just a luxury lifestyle hotel – it’s a hub for innovation. By adopting LodgIQ revenue management system early on, the hotel didn’t just optimize pricing – it unlocked a new role for revenue leaders. For Michelle Sharma, Commercial Director at Refinery, LodgIQ became the catalyst that allowed her to move beyond revenue management, rate changes and pickup reports – and into a more strategic, cross-functional leadership role. With more time, sharper insights, and smarter recommendations, Michelle has redefined what revenue management can be.

Before adopting LodgIQ, the Refinery team relied on spreadsheets and manual workflows. Revenue managers like Michelle spent the first hours of each day pulling reports, analyzing pace and pickup line-by-line, and manually updating pricing strategies.

JustStay Hotels & Apartments: Scaling Smart with Atomize

As JustStay’s portfolio grew, so did the complexity of managing pricing across different cities and markets. What once could be handled manually by a single revenue manager quickly became unmanageable.

Adding to the challenge, their previous attempt with an AI-based RMS had failed – largely due to poor integration with an older PMS. It wasn’t until they switched to Mews that a modern revenue management system became a viable option again.

This time, they wanted a solution that could scale with their growth, integrate seamlessly with Mews, and support a lean team with real-time automation.

Enter Atomize: Scalable, Fast, and Smart

FLYR Hospitality to Power Business Intelligence for Ennismore

FLYR, the technology company that unlocks freedom to innovate for the travel industry, today announced that Ennismore, the fastest-growing lifestyle and leisure hospitality company, is working with FLYR Hospitality to continue to uplevel its commercial operations. With more than 180 hotels and 500 restaurants and bars across 17 brands, Ennismore is leveraging FLYR’s platform for revenue management, sales, distribution and marketing across its global operations.

By implementing FLYR Hospitality, Ennismore can benefit from AI-powered forecasting, real-time property and corporate-level analytics, and a standardized technology stack that enhances visibility and operational efficiency.

Smart Pricing, Real Impact: Luze Castellana and BEONx

Before implementing BEONx, Luze Castellana’s revenue team faced a scattered and time-consuming process. In particular, collecting and integrating data required excessive manual work. Furthermore, juggling multiple tools made it hard to gain a unified view of performance and market behavior.

Long-term demand shifts went undetected, while strategic decisions lacked speed and consistency. Consequently, their ADR was trending down, and it became clear that something had to change.

The implementation of BEONx marked a turning point. The team was able to centralize all revenue data into one platform, streamline their workflows, and rely on tailored pricing recommendations that gave them the confidence to take bolder steps.