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Price elasticity is a critical KPI for hoteliers. Understanding factors that affect it can help optimize pricing strategies and achieve higher profitability

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?

With the reopening of the borders, the demand for Chinese travel has exploded and will surely continue to grow in the coming months

Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:

So, how exactly can you increase your ADR to realise remarkable returns? To that end, we have compiled a few tips to help you improve your hotel rate

There are several reasons why you should focus more on revenue management for your hotel. For starters, there are increasingly higher uncertainty levels

Which hotel revenue management KPIs should you focus on more so than others? We’ll touch on seven KPIs that you want to track for your hotel

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

The data testifies to a great upturn in Japanese travel demand, but for now we should still wait before seeing them embrace the streets of European cities