atomize

stones balanced together reflecting how revenue optimization is only achieved by working together and breaking down silos

Lean Revenue Management: Sophisticated Shouldn’t Mean Complicated

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

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black and white picture of man sitting next to technology depcting how a hotel is slow to invest in revenue management technology

Is Automation in Revenue Management Really the Answer?

How revenue managers can leverage automation through sophisticated revenue management tools to boost business during the ramp-up

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view out of car with satnav depicting how setting your room price automatically works better

Intelligent Price Automation: A Lesson From Satellite Navigation

Setting your price based on historical trends and knowledge of the market is like setting off on a journey using a map or old school GPS

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empty dilapidated hotel due to no guest demand

Getting Ready for Returning Demand with the Right Revenue Strategy

There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

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algorithms and view through a key hole indicative of revenue managers needing to look forward to aid demand forecasting

Simplify with Tech – Best Strategy for Revenue Managers 2021

Revenue Managers have the reputation for working with number focused, unwieldy reports. Those can be hard to follow for department heads less familiar

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Atomize “Who are We?” – In conversation with Alexander Edström

In this discussion we talk about how a chance conversation between one of the founders and a hotelier led to the idea to build Atomize

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black and white picture of man sitting next to technology depcting how a hotel is slow to invest in revenue management technology

Reflections from 2020: The Rise of Automated Pricing

While data is the oxygen that is going to fuel better pricing decisions the question still remains, will human decision-making triumph over machines

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Revenue Management in 2021 – No Decision Without Data

If 2020 made one thing clear, it’s revenue management must focus on broader data sets than just in-house on-the-books, historical and simple comp set data

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