guest experience
From Hospitality to Monetization: The Identity Crisis of Big Brands
The hospitality industry used to be about a relaxing stay. Now, some of the big brands seem intent on turning every guest touchpoint into a cash register
Why it’s Time for Boutique Hotels to Flip the Tech Stack
Independent hotels can punch above their weight by flipping the tech stack and putting guests first by using tech to enhance their experience
Beyond Attribute Based Selling to Unlock New Revenue
As hotel tech advances, we’re seeing a shift from attribute-based selling to hospitality retailing, a more dynamic and flexible approach
Forget Best-of-Breed: Why All-in-One Systems Are Hotel Tech Future
The best-of-breed model gained popularity when hotel tech options were few. But while each tool excelled individually, they often didn’t mesh well

The Hidden Costs of Data Silos in Hotel Data Management
Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

How Small Hotels Can Thrive During a Travel Boom
In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

How to Measure Pre-Arrival Communication Success
Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?
Stop Selling Rooms. Start Selling Your Destination
Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination

Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one
6 Ways OTAs Think Differently
OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship