Hi, welcome to another Expert Insights Discussion
This is video 1 of a 3 video series looking at the challenge of converting direct bookings, with an overarching question:
Is it really a fight between Hotels and OTAs?
(seems a bit of an unfair fight if you ask me)
Joining us on these videos to share their insights are:
Hicham Benyebdri of UserguestTina Markowitz of CendynShane Robbins of Cloudbeds
NB: Userguest, Cendyn and Cloudbeds are Expert Partners
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In this series of videos we will explore:
- How your hotel marketing and distribution strategy can make you more attractive
- Look at how hoteliers can make their website more engaging and sticky
- Outline ways to convert those lookers in to bookers
Today, in video 1, we focus on how your hotel marketing and distribution could make you more attractive.
Hope you enjoy the discussion
WATCH NEXT (A few of our other videos)
Is Summer 2023 Looking Positive for German Hotel Market?
https://youtu.be/TIcTiTJeUYw
How to Turn Competitor Intelligence into Additional Revenue
https://youtu.be/f97EAmkKRDo
Hotel Staffing Issue: A Passing Shower or a Bigger Storm Brewing?
https://youtu.be/VDAsq9wpNiQ
Are You Fenced In? What You Need Is A Corporate Rate Shopper!
https://youtu.be/uSHLTSvqTns
How To Apply Revenue Strategies To Your Direct Channel
https://youtu.be/V0sdwSNiwXM
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VIDEO CHAPTERS
01:01 Topic and Guests Introduction
03:22 Is it disingenuous to say direct bookings is a fight between hotels and OTAs
08:47 How can our marketing and distribution strategy attract people to our site
19:10 Why the set it and leave it mentality is damaging
24:28 What should we be doing with our website to engage the potential guest
24:49 Video links and channel subscription
